Business Model NU 2014

Entrepreneurship@NU 2014

Wai Chamornmarn

Business model


งานสิ่งที่ท่านเรียนที่ส่งมา จะให้ผู้บรรยายเลือก ว่า งานของใครดีที่สุด(๑๐คนแรก) เสมอ


ส่งงานของอ.ไว ส่งก่อน วันเสาร์ทื่๒๘มิถุนายน ��

๑) แนวคิดธุรกิจ๓เรื่องพร้องทั้งอธิบายที่มาความคิดและเหตุผลทื่เป็นธุรกิจทื่ดื ��

๒)ส่งความเห็นของMentor(ที่ปรึกษา) ต่อแนวคิดธุรกิจ๓เรื่อง ๓)ทําเป็น Power Point , save to JPEC and Post

Entrepreneurship@Nu 2014


Business Ideas


http://www.camper.com


New Trend


PROFIT POOL

12

25%

15

10

5

0 0

100%

Share of Industry Revenue

oper

atin

g m

argi

n

auto manufacturing

new car dealers used car dealers

auto loans auto insurance

aftermarket parts

20

leasing warranty

gasoline service repair

auto rental

source: Gadiesh and Gilbert, Harvard Business Review, May-June 1998


Business Concept


Business Concept

Product Innovation

Customer Intimacy

Low Price

Technology

Management

14


Value Proposition


Business model and value proposition


Profit pattern


24

Profit Zones / Profit Pools

Source: Adapted from Walters (2002), Gadiesh and Gilbert (1998) and Slywotzky and Morrison (1997)


Thirty profit patterns

MEGA PATTERNS No profit Back to profit Convergence Collapse of the middle de facto standard Technology shifts the board CHANNEL PATTERNS Multiplication Concentration Compression Disintermediation KNOWLEDGE PATTERNS product to customer knowledge Operations to knowledge Knowledge to product VALUE CHAIN MODELS Deintegration Value Chain squeeze Strengthening the weak link Reintegration

CUSTOMER PATTERNS Profit shift Microsegmentation Power shift Redefinition

Product patterns Product to brand Product to blockbuster Product Profit multiplier Product to pyramid product to solution ORGANISATION PATTERNS Skill shift Pyramid to network Cornerstoning Conventional to digital business design

Entrepreneurship@Nu 2014 !

27


Customer solutions profit


Pyramid profit


Spin-offs profit


Time profit


Transaction scale profit


Profit multiplier model


Value chain specializing profit


Prof

it

0

Time Volume

Pric

e

Base Business

Buyers Sellers

Price

Cost

$/U

nit

Post-Launch

Q2 Q4 Q6 Q8 Q10

Revenue

Cost

$/Pr

ojec

t

Project Type

Key Asset

Other Forms

Base Business

Spin-Outs

Customer Solutions Profit Product Pyramid Profit Multicomponent Profit Switchboard Profit

Time Profit Blockbuster Profit Profit Multiplier Model Entrepreneurial Profit

Other Components

โมเด็ลกําไร 22 แบบ

42


Business model


Open business model


Fremium business model


Business Model

51

Value

Proposition

Partner

Network

Core

Capacities

Value

Configuration

Customer

Relationship

Distribution

Channel Customer Segment

Cost

Structure

Revenue

Streams

Success / Failure


Case: UNIQLO


Case: SKYPE


Business model : SKYPE


Case: Gillette


Case: Toyota


Case: Apple


Business architecture


Example business models over the years

•  The open business model •  The subscription business model •  The razor and blades business model

(bait and hook) •  The pyramid scheme business model •  The

multi-level marketing business model •  The network effects business model •  The monopolistic business model •  The cutting out the middleman model •  The auction business model •  The online auction business model •  The bricks and clicks business model

•  The loyalty business models •  The Collective business models •  The

industrialization of services business model

•  The servitization of products business model

•  The low-cost carrier business model •  The online content business model •  The freemium business model •  The premium business model •  The direct sales model •  The professional open-source model •  Various distribution business models

78

Entrepreneurship@TBS 2012


Disruptive Business model

Entrepreneurship@TBS 2012


Business model Innovation


103

Business Model NU 2014

Business

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