Business Model Project
-
Upload
saurab-rajkarnikar -
Category
Documents
-
view
9 -
download
0
description
Transcript of Business Model Project
-
GamePoints Dmitry Koryavko
Raghavendra Deevi
Rahul Dannayak
Saurab Rajkarnikar
-
Agenda
Introduction
Market Research
Business Model
Breakeven Point
Key Points
Future Plans
GamePoints
The BackBenchers MSEM WS 2013/14
-
Introduction
Who we are?
The BackBenchers
The people behind GamePoints
GamePoints
The BackBenchers MSEM WS 2013/14
-
Introduction
What is GamePoints?
GamePoints
The BackBenchers MSEM WS 2013/14
-
Market Research Increase User Base
GamePoints
The BackBenchers MSEM WS 2013/14
1. Viral Marketing
2. Facebook Marketing (paid)
3. Localization
4. Cross-promotion
5. Discovery
-
Market Research Mobile
GamePoints
The BackBenchers MSEM WS 2013/14
91% of
Total Population
56% of
Mobile Users
89%
throughout
the day
-
Market Research Smartphone
GamePoints
Smartphone OS 80% of Time Spent
On Apps
The BackBenchers MSEM WS 2013/14
-
Market Research Gamers
GamePoints
The BackBenchers MSEM WS 2013/14
-
Market Research Gamers Where do they play
GamePoints
The BackBenchers MSEM WS 2013/14
-
Market Research Premium vs. Freemium
GamePoints
22 freemium out of top
25 revenue generating apps
All freemium out of top
5 revenue generating apps
The BackBenchers MSEM WS 2013/14
-
Market Research In App Purchase and Gamers
GamePoints
Two Types of Gamers Casual and Avid
The BackBenchers MSEM WS 2013/14
-
Market Research Why In App Purchases?
GamePoints
The BackBenchers MSEM WS 2013/14
-
Market Research Mobile Game Spending
GamePoints
The BackBenchers MSEM WS 2013/14
-
Market Research Why Games?
GamePoints
The BackBenchers MSEM WS 2013/14
-
Market Research Mobile Games Monetization
GamePoints
The BackBenchers MSEM WS 2013/14
-
Market Research Geographical Appeal Matrix
GamePoints
The BackBenchers MSEM WS 2013/14
-
Business Model
GamePoints
The BackBenchers MSEM WS 2013/14
-
Business Model Customer Segment
GamePoints
The BackBenchers MSEM WS 2013/14
-
Business Model Value Proposition
GamePoints
The BackBenchers MSEM WS 2013/14
Support for low spec. devices
Convert users game time to discounts
Providing discount percentages on spot
-
Business Model Channels
GamePoints
The BackBenchers MSEM WS 2013/14
-
Business Model Customer Relationship
GamePoints
The BackBenchers MSEM WS 2013/14
-
Business Model Revenue Stream
GamePoints
The BackBenchers MSEM WS 2013/14
-
Business Model Key Resources - Personnel
GamePoints
The BackBenchers MSEM WS 2013/14
-
Business Model Key Resources - Others
GamePoints
The BackBenchers MSEM WS 2013/14
-
Business Model Key Activities
GamePoints
The BackBenchers MSEM WS 2013/14
0 50 100 150 200 250
Hire an Accountant
Pitch to Retailers
Pitch to Third Party Developers
Hire Marketing Specialists and Negotiators
Hire Lawyers
Negotiate with Retailers & Third Party Developers
Conduct surveys
Hire Outsource Company
Analysing Survey
Start creating game architecture and design
Start Game Development
Start Website Development
Start App Development (iOS, Windows, Android)
Beta Testing
Debug for Release Candidate
Release Candidate
Debug for Release
Release
-
Third Party Game Developers
Departmental Stores
Outsourced company
Business Model Key Partnerships
GamePoints
The BackBenchers MSEM WS 2013/14
-
Business Model Cost Structure Startup Costs
GamePoints
The BackBenchers MSEM WS 2013/14
650.00
2,800.00
2,500.00
1,500.00
3,150.00
Server - Dell PowerEdge T20
Computers
Furnitures
Company registration and Licensing
Fees
Miscellaneous
Startup Costs : 10,600
-
Business Model Cost Structure Monthly Costs
GamePoints
The BackBenchers MSEM WS 2013/14
1,200.00 2,800.00 600.00
2,500.00
16,000.00 22,000.00
2,700.00
Rent and Utilities
Marketing Firm
Legal Advisor
Insurance
Development Outsourced
Managment Salaries
Miscellaneous
Monthly Costs : First 6 months, 25,300 then 47,800 from the seventh month
-
Business Model Cost Structure - Expenses
GamePoints
The BackBenchers MSEM WS 2013/14
0.00
10,000.00
20,000.00
30,000.00
40,000.00
50,000.00
60,000.00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Rent and Utilities Marketing Firm Legal Advisor Insurance
Development Outsourced Managment Salaries Miscellaneous
-
Business Model Predicted user base growth
GamePoints
The BackBenchers MSEM WS 2013/14
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Total Users
-
Business Model Predicted Revenue
GamePoints
The BackBenchers MSEM WS 2013/14
0.00
500,000.00
1,000,000.00
1,500,000.00
2,000,000.00
2,500,000.00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
In-Game Advertisement In-Game Purchases Merchandising Total Revenue from Paying Users
-
Business Model Breakeven Point
GamePoints
The BackBenchers MSEM WS 2013/14
0.00
2,000,000.00
4,000,000.00
6,000,000.00
8,000,000.00
10,000,000.00
12,000,000.00
14,000,000.00
16,000,000.00
18,000,000.00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Cummulative Expenses Total Cummulative Revenue
-
GamePoints
The BackBenchers MSEM WS 2013/14
-
We are going to offer freemium games
and premium games
Special cards for preferred customers.
Shopping malls and retail markets are our
key partners
Converting customers game timing into money making.
Key points
GamePoints
The BackBenchers MSEM WS 2013/14
-
Proving new outsourcing opportunities for
game developers.
Attracting customers and retailers by
providing different offers.
Achieve our goal with standard market
research and following a sequential
business flow for money making.
Key points
GamePoints
The BackBenchers MSEM WS 2013/14
-
1. How to Hit 4 million Users in 6 months
http://www.startupremarkable.com/grow-startup-to-millions-of-users#sthash.VOH1iw86.dpuf
2. Why Mobile Gaming Startups are Risky
https://medium.com/what-i-learned-building/a2ab2683a341
3. Chasing more engaged users, Zynga acquires midcore social game startup A Bit Lucky
http://venturebeat.com/2012/09/17/chasing-more-engaged-users-zynga-acquires-mid-core-social-game-startup-a-bit-lucky/
4. In-App Purchase Revenue Hits Record High
http://techcrunch.com/2013/03/28/in-app-purchase-revenue-hits-record-high-accounts-for-76-of-u-s-iphone-app-revenue-90-in-asian-markets/
References
GamePoints
The BackBenchers MSEM WS 2013/14
-
5. Mobile Games: The Economics of Freemium [Infographic]
http://www.getelastic.com/economics-of-freemium-mobile-gaming/
6. We spend 7,8 hours per month playing mobile games
http://smartmeanalytics.wordpress.com/2013/12/04/we-spend-78-hours-per-month-playing-mobile-games/
7. The Global Mobile Games Landscape (infographic)
http://www.applift.com/blog/mobile-games-market.html
8. How To Get Clients Online
http://www.ianbrodie.com/free-tutorials/how-to-get-clients-online/
9. Loyalty Optimizer for Lottery & Gaming
http://www.ipsos.ca/en/products-tools/loyalty/customer-loyalty-product/loyalty-optimizer-for-lottery-gaming.aspx
References
GamePoints
The BackBenchers MSEM WS 2013/14