“Building Your Internal Publishing Department for Content/Social Success”
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Transcript of “Building Your Internal Publishing Department for Content/Social Success”
#cmworld
Building Your Internal Publishing
Department for Content& Social Media Success
Brody Dorland & Jayme ThomasonDivvyHQ.com
@brodydorland - @jaymethomason • #cmworld
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5 Practical Ways to Restructure for Success
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#1. “Thinking” Like a Publisher Won’t Cut It. Time to Look Like One.
• Your organizational structure needs to change• Develop a vision for your ideal team• Restructure and hire based on that (not your
reality)
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#2 – Don’t Shotgun. Plan Like a Publisher.
• Listen First (create a dashboard)
• Communicate your strategy across your organization
• Schedule regular planning meetings (news org “war room,” pitching, customer stories)
• Create an agenda
• Where will you store all these great ideas?
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#3 – Silos Are for Wheat, Not Content
• Identify information silos in your org.
• Communicate to your C-Suite what these silos are costing your organization
• Bring “Silo Owners” to the table and make them part of your new editorial structure
• Create a new environment of sharing
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#4 – It’s Not a Plan Unless it’s on Paper
• Formalize your new editorial structure and workflow processes
• Start forming new habits
• Be patient while your team adjusts
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#5 – Real-Time Collaboration Tools Can Break Down Walls (& silos)
• The wrong tools can make the whole thing harder than it needs to be
• The right tools can bring form, function and (dare we say) fun to your workflow!– Listening tools– Content planning / workflow tools– Optimization tools– Writer networks