Bubble HeadsOn Tinder Coming to Bangladesh

Asif Sharmin AbirRifatAyan

Dating app

Social Discovery

The first swiping app in 2012

GoalSet Digital Campaign for Bangladesh

ConcernsSocial Barriers- No Dating

Local Competitors

Confusion Competitors Exists despite Barriers

Reason

Acceptance of Dating

In Public

NO

Not in Public

YES

Opportunity No deep penetration of market

Campaign Theme

Focus on

No mass marketing

Give a sugarcoat

Deep penetration

Reach the TG

Make them happyWell come to you!!

Campaign Tools

Our TG will be

Age Group: FB: 18-26

Google: 18-30

Psychology: Emotional

Social Opportunists

Verbally: Introvert

Extrovert

Slogan/Tagline

Campaign

Plan for

Facebook

Appearance Style

Sponsored Image Post Sponsored App Post

Search Segments

Mobile OS: android, iOS, windows

Relationship status: single, its complicated, divorced, widowed

Interests: Music & Movie lovers, Social app users

Facebook

Areas to reach

Status Psychology:

feeling: lonely, broken, heartbroken, depressed, empty, incomplete, emotional

Looking for: friend, girlfriend, partner, answer

Chat keywords: beautiful, pretty, sweet, like you, propose, asking out, alone

Page hunt: for ex-

Facebook

Area not to reach

interests: religious pages and groups

Facebook

Campaign Schedule

Estimated time frame for awareness: 6-8 months

Time schedule:

Boost hour: 11pm to 2am

priority: sponsored app (High), sponsored image (low)

Regular hour: 12pm-10pm

priority: sponsored image (high), sponsored app (low)

Facebook

Campaign Plan for Google

Theme

search keyword

Region setting

Bangladesh

Age: 18-30

Search Keywords

24hrs schedule

beautiful girls

celebrity searches

breakup

Dating in Bangladesh

Dating websites

Dating apps

looking for love

good company

Google

Summary

Grab opportunity

Use Tools

Area Selection

Avoid Social

Destruction

Proper

scheduling

Tinders at your screen!!

Thats all for now!