British Motorsport Festival in China Oct 1 & 2nd in Beijing.

BRITISH MOTORSPORT FESTIVAL www.britishmotorsportfestival.com

Community | Culture | Competition

大众文化竞赛

1– 2 OCT 2016


BMF THE BRITISH MOTORSPORT FESTIVAL

A Community event celebrating Motorsport in China

The British Motorsport Festival provides a great family day out, with activities for everyone from serious racers, amateur club speedsters, vintage car fans, karting enthusiasts, young adults and kids too.

Activities:

1 - 2 Oct – Beijing

� One Marque Series races� Hot Laps� Ladies Race

� Vintage car show � Clean tech: CHARGE!� Children’s karting

� British brands pavilion� Family Entertainment � Music Concert


BMF EVENT DETAILS


COMMUNITY

CULTURE

COMPETITION

*Figures give subject to change.

2 days of on-track fun with leading British cars | 100+ amateur and semi pro racers | Up to 200 go-kart racers

4000 spectators and attendees | 30+ invited media |20+ supporting partners

20+ British brands to buy | 15+ different British delicacies to taste | 5+ shows, demonstrations & activities

1st – 2nd October 201610:00 – 18:30

Goldenport International Circuit, Beijing 奥迪金港汽车公园，北京市朝阳区金盏乡金盏大道1号

Tickets

General admission RMB 88

Under 5’s Free

VIP Tickets (Limited availability. Includes access to track and VIP areas)

RMB 388

Supporting Manufacturers

ON THE TRACK www.britishmotorsportfestival.com

ON THE TRACK


BMF ONE MARQUE RACES


On the track

* Races to be held as time trial races where drivers race against the clock with limited car numbers on track at one given time.

IDEAL FOR: CAR OWNERS & RACE CLUBS

Track time with a difference. Owners of leading British car brands will put their driving and high-performance cars to the test as they compete to get the fastest lap around the track in this unrivalled day of racing.


BMF LADIES CUP

Celebrating women with a need for speed, the BMF Ladies Cup gives female drivers the chance to showcase their driving prowess as they compete for RMB 300,000 towards a Lotus car.

Female racers and motoring enthusiasts can bring their own cars or hire our top class models to race for the title of fastest or most consistent driver on the track.

Contenders will be judged in two categories:1. The fastest lap winner2. Consistent time lap challenge winner; the goal

of which is to be the most consistent driver with each lap being as close to the same time as possible.


On the track

Price Own car entry RMB 500Lotus Elise RMB 1000Lotus Exige RMB 1500Lotus Evora RMB 2000

Prizes Fastest Lap Winner

RMB 300,000 discount on Lotus

Fastest lap around Goldenport track.

Consistency Winner

RMB 200,000 discount on Lotus

Most consistent time across 5 laps

IDEAL FOR: FEMALE RACERS

Supported by:


BMF HOT LAPS


Experience the ride of your life as our professional racing instructors take you for a hot laps experience you won’t forget.

Begin the session with a detailed safety briefing then strap into the passenger seat and hold on tight for an adrenaline-pumping high-speed ride.

Join our professional drivers in the highest quality race cars as they take you for a spin around the 2.39km Goldenport Race track, slaloming through 12 corners and a straight where racers can reach speeds of up to 180km/h.

Price

Hot laps experience RMB 500

Limited availability. Pre-event purchase required.

IDEAL FOR: EXPERIENCE SEEKERS

CHILDRENS TRACK www.britishmotorsportfestival.com


BMF GO KARTING

Children and adults alike can compete for the title of Karting Champion in our family friendly Karting competition.

Fully supervised by leading go karting, SD Karting Club, kids can experience for themselves what it is like to be a race track driver as they speed, zoom and whizz around our miniature track


Price Go Kart (4 laps) RMB 50

PrizesWinners of fastest lap judged in two categories: Under 13’s and 13+ years old.

1st Place: RMB 250 worth SD Karting vouchers. 2nd Place: RMB 150 worth SD Karting vouchers. 3rd Place: RMB 50 worth SD Karting vouchers.


BMF CLEANTECH | CHARGE!

The BMF CleanTech | CHARGE! will see students from leading International schools go head to head to design and race their own e-vehicles.

Hosted by Greenpower China and the China Auto Engineering Research Institute, selected schools will compete in designing and building there own electric powered karts which they will then race live at the British Motorsport Festival against competing schools.


Greenpower China introduces the CleanTech | CHARGE! to International School

teachers in Beijing including Harrow, Western Academy Beijing, Wellington

College among others.

Chinese school competing in Greenpower China challenge Clare Pearson, Chairwoman, The British Chamber of Commerce

in China tests a student built e-kart

Children’s E-kart build and race competition

OFF THE TRACK www.britishmotorsportfestival.com

MORGAN


BMF VINTAGE CAR SHOWCASE

Vintage cars have long been a pillar of the British motorsport industry and the British Motorsport Festival will be no different

Working in partnership with Beijing Auto Museum, the HK- Beijing Classic Car Rally and a number of private collectors, the BMF Paddock will be home to over 25 beautifully restored vehicles.

These mint condition cars exude elegance and are the perfect exhibition of classic car history.



BMF BRITISH BRAND PAVILION

1 - 2 Oct – Beijing A showcase of the finest British products, food and motorsporting goods.

Guests at the festival can sample and buy some of the best British products on the market.

Meanwhile your brand enjoys promotion and sales to thousands of affluent Chinese consumers who will be there on the day.


BMF BRITISH ENTERTAINMENT

Throughout the weekend there will be a number of shows and activities to keep you entertained from demonstrations through to games and competitions.


British inspired culinary delights.

Ali the Fox, BMF Speed Safety mascot,

onsite to educate and entertain kids. British musical entertainment by

Vintage TVBouncy castle

Face paintingKids activities

GETTING INVOLVED www.britishmotorsportfestival.com

GETTING

INVOLVED


BMF FOR CAR BRANDS


HOT LAPS TRACK DAY ONE MARQUE RACES*

Enjoy track time with a difference. All the usual speed

plus BMF fun.

Benefits:� Treat customers new and old

to a test run of your cars� Place your brand in front of

spectators and media alike

Reward your customers with the chance to putting their driving skills

to the test.

Benefits:� Provide a unique racing

opportunity for your clients� Same make and model cars go

head to head in the ultimate test of driving prowess

Delight potential buyers with an up close and personal track

experience.

Benefits:� Line up potential customers

for a spin around the track with a professional driver.

� Engage media for an up close experience of your cars.

Ideal for:

Car manufacturers

Dealers

Race teams

Your track time to be used your way.

* All drivers must hold valid race certification or must be held as a time trial race where drivers race against the clock not each other.


BMF FOR CAR BRANDS


*Track time slots assigned on a first paid, first served basis. **See Pavilion package for details. *** See page 29 for more details.

Includes Track +RMB 100,000

TrackRMB 50,000

Showcase See below

Track time*

2 HoursTo be used on same day.

Includes marshals and onsite emergency services.

1 HourIncludes marshals and

onsite emergency services. -------

Pit Garage

Full day use for one day(8 hours)

(10am – 6pm)

Half day use (4 hours) -------

Space in brand Pavilion**

area

2 days full use10m * 5m -------

2 days full useOption A: RMB 10,000

10m * 5m

Option B: RMB 5,0005m* 5m

Marketing benefits*** A-level B- level C-level

Option A

RMB 10,000/ 2 days

Option B

RMB 5,000/ 2 days

Option C

RMB 2,500/ 2 days

Option D

RMB 1,000/ 2 days

Size: 10m x 5m 5m x 5m 1.5m x 1.5m in shared tent (4-5 brands in 5m x 5m space.)

1m x 1m in shared canopy (3 brands in 3m x 3m space.)

Location: Priority positioning Priority positioning Slots allocated by BMF Slots allocated by BMF

Marketing: C-level coverage**+ 10 complimentary event tickets (20 total)

C-level coverage**+ 10 complimentary event

tickets (20 total)

C-level coverage** C-level coverage**

Infrastructure: Space available for your to construct a branded area to showcase your brand as you would like.

Space available for your to construct a branded area

to showcase your brand as you would like.

Full sided tent included (shared)

1.5m2 with 1 table & 2 chairs.

Canopy included (shared)1m2 with 1 table & 2 chairs.

Limited availability.


BMF


FOR RETAILERS

A fantastic opportunity to sell to wealthy Chinese consumers at the event as well as profile your company as the best of British, providing maximum exposure and visibility for your brand.

What can be sold?

British brands

Auto merchandise

Food &Beverages

Entertainment services

* BMF reserves the right to approve or exclude any brands. Pavilions assigned on a first paid, first served basis. Electricity on request. **See page 29.

PAVILION SHOWCASE PACKAGE


BMF FOR RETAILERS


One of the leading tracks in China, Golden port International circuit is conveniently located just off the airport express in Beijing.

Site Map

Track facilities:

Its track is 2.39 km with a total of 12 corners and a straight where racers can reach speeds of up to 180km/h.

Paddock:

Situated in the centre of the main track loop, the paddock will host the majority of the BMF activities.

VIP Facilities:

Goldenport has a number of VIP areas with exclusive views of the track and paddock to gain maximum access to the action.

VENUE MAP

Seating


BMF FOR RETAILERS 1 - 2 Oct – Beijing

20m

60m

*Not to scale. Subject to change.

420m

SD Karting track123m * 8m

Paddock entrance

Pit lanesVIP track access

Bouncy castle5m * 20m

1

Food area 8 9

10

11

12

2 3 4 5 6

5m*5m pavilion area

7

Vintage Car show 50m * 20m

14

13

16

15

17

19

18

21

20

22

31

32

33

34

2728

2930

2324

2526

35

36

37

38

JLR20M*10M

PADDOCK MAP

Seating area

Stage


BMF FOR BRANDS: TITLE SPONSOR


Reserved exclusively for a single brand, by being a Title sponsor your company benefits from full sponsorship benefits across all aspects of the British Motorsport Festival and has the event specifically named after your organization providing maximum brand exposure. This sponsorship provides your brand with unrivalled positioning, matchless marketing opportunities plus additional advertising promotion. It includes:

RMB 1,000,000

Vintage car show sponsorshipWorth RMB 100,000

Track sponsorshipWorth RMB 200,000

Children’s Track sponsorshipWorth RMB 150,000

Ladies race sponsorshipWorth RMB 150,000

Pavilion & Entertainment Worth RMB 150,000

Hospitality package Worth RMB 50,000


BMF FOR BRANDS: TRACK SPONSOR


Ideal for:

Premium or luxury

brands

Property developers

Sports brands

Gain unrivalled access to wealthy car owners, pitching your brand alongside the finest British engineering. Engage with customer in a meaningful way by providing unmatched track day

experiences.

� Give up to 10 clients the ride of their life with a professional driver taking them for a personal race track experience which is typically reserved exclusively for car buyers only.

� Professional photography shots of your guests on track

� VIP track access for your guests (up to 30 guests)

RMB 200,000

Advertising Access

On the trackNo. 12 Curve Billboard 10m*3.6mH

At the Start lineChoice of position and sizing.

On Marshalls track suits On the carsIn the name

In the marketing A-level (See page 29)

The‘Your Company name’

Track


BMF FOR BRANDS: CHILDRENS TRACK SPONSOR


Ideal for:

Education Institutes

Toy or Children’s

retail brands

CSR/ Engineering

programmes

RMB 150,000

As a Children’s track sponsor, your brand will enjoy full branding at the Clean Tech Charge and Go Karting activities as well as benefit from our promotion from our speed safety mascot, Ali the Fox. .

Benefits:

� Company name used in track title e.g. The ‘Ýour brand’ Track. � Designated area to showcase your products or services (5m*5m)� Company logo on Ali Mascot who will be interacting with

children and parents on the day� 500 Ali soft toys to give out on the day with your company logo� Logo placement at prime photo opportunities including the start

and finish line � Advertisements on track side banners or flags. � Logo on Prize giving podium� Senior representative to have opportunity to award the trophies

at race prize giving ceremony. � A-level marketing package (see page 29)


BMF LADIES RACE SPONSOR

1/3 of all sports car sales in China are made by women and its is not only in the car market that they are the diving retail force. By sponsoring the Ladies Race, your brand will enjoy full branding opportunities around the race as well as a unique opportunity to engage with a community of wealthy women.

Benefits:

� Designated area to showcase your products or services (5m*5m)� Logo placement at prime photo opportunities including on the

track billboards and start line � Branding on cars � Logo on Prize giving podium� Senior representative to have opportunity to award the trophies

at race prize giving ceremony.� VIP track access for your guests (up to 30 guests) � A-level marketing package (see page 29)


On the track

Ideal for:

Premium clothing,

jewelry or

cosmetics brands.

Luxury spa’s or

hotels.

RMB 100,000


BMF VINTAGE AREA SPONSOR

The Vintage Cars Showcase is a display of classic workmanship and British craft. By sponsoring this area, your brand can display its exceptional artistry alongside equally high caliber cars.

Benefits:� Company name used in title e.g. The ‘Ýour brand’ Vintage car

show. � Logo placement on event marketing including event backdrops,

car introduction boards, etc. � A-level marketing package (see page 29 )� Branded banners and flags in the Vintage area (bunting style or

race track style)� Designated area to showcase your products or services (5m*5m)

1 - 2 Oct – Beijing RMB 100,000

Ideal for:

Luxury, heritage or

premium brands.

5* hotels or property

developments


BMF PAVILION & ENTERTAINMENT SPONSOR

1 - 2 Oct – Beijing RMB 150,000

� A-level marketing coverage (see page 29).

� Full onsite branding in Pavilion area

� Option to host mini event (up to 1 hour per day.)

� 5m*5m Pavilion to showcase your brand

*Excluding infrastructure or hard costs.

Ideal for:

British brands

Entertainment

Banks

Property developers

The Pavilion and Entertainment areas will be the main hive for off track activities. By sponsoring this area, your brand puts itself at the heart of all the action and in front of the highest traffic of event attendees. This unrivalled positioning allows your company to engage with event go-ers and media is a way that is truly representative of your brand with the option for a full time pavilion and event demonstrations at both days of the event.


BMI

Branding

Branding and Merchandise


BMI Official Media Partners

Media partners

KEY NUMBERS: � 53.6m page views/ month globally� 750,000 page views/ month in China� 13.3m visits per month

KEY NUMBERS: � Leading sports platform in China� Up to 20 million visits/ day� 200 million visits/ month

http://sports.sina.com.cn/http://cn.motorsport.com/


BMF SPONSOR MARKETING BENEFITS

1 - 2 Oct – Beijing Area Benefit Value (RMB) A B C

Pre-event promotion

Name and logo in promotional material including event listings, BMI adverts, event flyers, posters and BMI mailings.

50,000 � � �

Named mention in BMI social media (Linkedin, Weixin and Weibo., Youku & Baidu)

5,000 � �

Dedicated social media blog post 10,000 �

Named mention in press releases, sent to 100+ leading media 10,000 � �

Company introduction, logo and link to your website on www.britishmotorsportfestival.com

10,000 � � �

Media exposure Opportunities to engage with BMF media partners: SinaSports and Motorsport.com

10000 �

Feature in live social media reporting from the event 5,000 � �

Onsite Logo placement in key locations onsite such as stage backdrops and prize giving area

5,000 � � �

Complimentary standard tickets to the event 5,000 80 50 10

Post event Acknowledgement in the dedicated post event press release 10,000 � �

Acknowledgement in the dedicated social media round up 5,000 � � �

Size and positioning

of logo and names

reflective of

marketing package

level


BMF Dates for your Diary


Early bird discount ends

Final deadline for sponsor and partner sign up

Marketing deadline(All of your company’s relevant marketing collateral must have been sent to BMF team including signed contract, brand logo, and company introduction. Any materials not submitted by this date will not be used in BMF promotions.)

BMF Marketing and PR campaign begins

British Motorsport Festival, Beijing

31st July 2016

18th August 2016

25th August 2016

1st September 2016

1st -2nd October 2016

Early bird special: 5% discount on all sponsorship packages and car packages for brands signed up and paid before 31st July 2016.


BMF Day 1 Schedule: 1st October


*Subject to change.

Slot taken

Slot available

Time On Track Children’s track Paddock Media Room

Set up TBC TBC TBC TBC

10:00 Festival Day 1 opens

10:00

Track preparation

Track preparation

Family activities including: Bouncy castles, British music, face painting, British food and

more

Media room preparation10:30

SD Karting

11:00Media briefing

11:30

12:00

12:30 Opening Ceremony13:00

Jaguar LandRover13:30

14:00Jaguar LandRover(14:10 – 15:10 )

Clean tech Charge14:30

15:00

15:30

LOTUS Ladies Cup (15:20 – 17:20)

Jaguar LandRover race day prize giving

16:00

SD Karting

Family activities16:30

17:00

17:30 Ladies Cup Prize giving18:00

18:30 Festival Day 1 closes


BMF Day 2 Schedule: 2nd October


*Subject to change.

Slot taken

Slot available

Time On Track Children’s track Paddock

Set up TBC TBC TBC

10:00 Festival Day 2 opens

10:00 Track set up

Family activities including: Bouncy castles, British music, face painting,

British food and more

10:30

SD Karting (booked 10:30 - 12:30)

11:00

Jaguar LandRover (11:20 - 12:20) 11:30

12:00

12:30

13:00

13:30

14:00Jaguar LandRover (14:10 - 15:10)

Track cleaning

14:30

SD Karting (booked 15:30 - 17:00)15:00 Hot laps

15:30

16:00

16:30

17:00

Track closes17:30

18:00

18:30 Festival Day 2 closes


BMI PARTNERS

Partners Organisers

Supporting trade associations

Media partners

Delivery partners

Participating car brands

BRITISH MOTORSPORT INITIATIVE www.britishmotorsportfestival.com

For English:

Hayley ThomasProject DirectorTel: +86 134 3638 7980 [email protected]

For Chinese:

Alex Liu Project PR Manager Tel: +86 186 4408 9226 [email protected]

British Motorsport Festival in China Oct 1 & 2nd in Beijing.

Automotive

Transcript of British Motorsport Festival in China Oct 1 & 2nd in Beijing.