Brands, Community And Adikt2 Engl

Brands, consumers and social media Get & increase your Social Capital

www.adikt2.com

Personnel & Confidentiel – Propriété d’Adikt2 2009

«Do not write about the stuff you sell. Write to the people to whom you sell.»

Nick Usborne – Web marketing Consultant - writer


On the web, you’ve got choices, choices … always more choices


And a lot of …


But also a lot of intrusion


«Telling and selling is dead» Jim Stengal – Chief Global Marketing Officer – P&G


So ?


No Ads



76%Of consumers do not beleive companies tell the truth in their advertising campaign.

Yankelowich


69%Of consumers are interested in advertising blocking technology.

+50%Of purchase intention come from Word Of Mouth (WOM)


10%Of buyers influence the other 90%


On the web, people regroupe according to their affinities

They listen to each other

Give advices and tips

And influence one another


Friends

TRUST


TRUST


TRUSTConnections + Time =

SOCIAL CAPITAL

Without Social Capital

No Credibility


AND BRANDS ?


«Brands are already a subject of conversation on all social networks»

Georges Edouard Dias – SVP e-business & new media – L’Oréal


7 TIPS

To create a new relationship with its

consumers


#1 LISTEN

Open yourself to the interest of the end users without focusing on your

brand

I’m listening


#2 DIVE IN

Become part of the community you SERVE


#3 HUMANIZE

Give a face to the Men behind your brand


#4 SURPRISE

Create enriching, unique, exclusive and

personalized experiences


#5 GIVE AWAY

The more you give away, the more you increase your SOCIAL CAPITAL


#6 BE CONTAGIOUS

SOCIAL CAPITAL

Is effective only if it flows


#7 YOUR FANS

Your FANS are your

SOCIAL CAPITAL

They carry the values of your Brand, your Products,

and your Company


#1 LISTEN

#2 DIVE IN

#3 HUMANIZE

#4 SURPRISE

#5 GIVE AWAY

#6 BE CONTAGIOUS

#7 YOUR FANS

JI’m listening



Barack ObamaRaised more than 1 million members on his own social network My.BarackObama.com and was the most viewed on Youtube in 2008 with 19 000 000 views. He used social network to treat people like friends, mobilize support and win the US Presidency.


Tiger Woods - EAA fan of the video game Tiger Woods PGA Tour 08 found a bug of Tiger Woods walking on water. He posted the video which was seen more than 600 000 times.Electronic Art (EA) picked up the buzz and shoot a video of real Tiger Woods walking on water, saying it was not a bug but just that he was really good.2 700 000 views just by engaging a FAN. Smart and simple


«This is the era of customer participation. The old model was « informing, persuading and reminding », the new model is « demonstrating, involving and empowering »»

Mitch Mathews – Head of Marketing - Microsoft

Fidelity WOM SOCIAL CAPITAL Credibility

You work on the fidelity to your Brand which is the starting point of our work to

increase your SOCIAL CAPITAL


Adikt2 builds communities of FANS


«Internet is not a media, people are. Fans are the your best web marketing tool ; all you need to do is engage the conversation, learn and respond to their love of your brand»

Alexandre Mayaud – Founder & CEO– Adikt2



REACH OUT TO YOUR FANS

They’re waiting for YOU !



CONTACT US

In Paris:Alexandre MayaudFounder - CEO+33 (0)6 71 01 02 [email protected]

In New YorkJeffrey BlumAssociate - [email protected]


mailto:[email protected]



Brands, Community And Adikt2 Engl

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