Source: BlogHer Women and Consumer Electronics, Jan 2013

31%

32%

44%

13%

11%

25%

18%

7%

11%

more likely to say they’ll “use

a gadget until it doesn’t work

anymore.”

more likely to say they most

love their device, “because it’s

beautiful!”

more likely to fear that their

prized gadget will be stolen.

more likely than the total to

label themselves “Early

Adopters.”

more likely to say they most

love their device because “It

does it all.”

more likely to fear that they are

too distracted by their gadgets

to focus on their family.

more likely to say they’ll

wait 6-12 months to see if

prices come down.

more likely to say that they

“got a great deal” is what they

love most about their gadget!

more likely than the total to

fear “invasion of privacy” as

their #1 concern.

BOOMER BARGAIN-HUNTERSWANT GADGETS, BUT THEY’RE

WILLING TO WAIT. AND WHEN THEY GET THAT DEAL, THEY GET EXCITED.

RECESSION MILLENNIALSMOBILE NATIVES, BUT MONEY (OR LACK

THEREOF) MAY KEEP THEM FROM LIVING UP TO AN EARLY ADOPTER REPUTATION

GEN X EARLY ADOPTERSPOWER-CONSUMERS OF MOBILE. THEY ARE THE FIRST ON THE BLOCK TO GET

THE LATEST, GREATEST DEVICE.

Millennials have never known a time when their address book (and the world’s information) wasn’t at their fingertips. But by now, no one else can remember that time either! We asked women of all ages to describe why and when they buy a new electronic gadget, and what they love and fear about that device as their constant companion. Meet the mobile generations:

Generational profiles of the mobile woman

WE ARE THE MOBILE GENERATION NOW