Blog Content Marketing - How to Be the Best Answer
-
Upload
toprank-online-marketing -
Category
Marketing
-
view
1.984 -
download
2
Transcript of Blog Content Marketing - How to Be the Best Answer
Blogging for!Content Marketing
How to be the "Best Answer”!
!"#$#%&'"()*+,$#-.&
/$#0+12.&
89-"#':#4%+(;#)'#430"%#<3=59-/9(6#
34+125,&('#5'(6"%#("";#)'#%"50#">?53-9@"50#'(#)%+;9A'(+5#B3=59?+A'(-#$#&-+*1$*&-#2$*2$&$#&61$"*+&1(57*2-*,&8#+&159*+:,*+,;&<1$"*+=&=%+(;-#('C#/+@"#)/"#:%"";'D#)'#-B"+,#)'#)/"9%#+3;9"(?"-#;9%"?)50;>&
'$*0"127*&?#,**=&@1216726&A57$#+=&B*CC&
@toprank
Most Important Social Content
WriGen Content Visual Content Videos Curated Content Audio Content
= Blogs
/$#0+12.&/$#0+12.
!/+)#V3"-A'(-#1'#2'3%#430"%-#S"";#$(-C"%";#E(#!/+)#&/+(("5-#
E(#W%;"%#)'#4307##
awareness interest consideration purchase advocacy
!"#$#%&'"()*+,$#-.&
/$#0+12.&/$#0+12.
Website
Twitter Facebook YouTube
Instagram LinkedIn
Slideshare
White Papers Google+
Guides
Book
Webinars
Articles
Newsroom
Social Creation & Curation
Guest Posts Events eBooks Pinterest
Blog
/$#0+12.&
4"#)/"#4"-)#$(-C"%#:'%#F"+%?/#
M#2$*2$&@1+.*:26&<#-.,&
M#2$*2$&@1+.*:26&*4##.&
M#2$*2$&@1+.*:26&D70,&
M#2$*2$&@1+.*:26&K#+C5&
M#2$*2$&@1+.*:26&AN0*+$,&
M#2$*2$&@1+.*:26&F2O(*2-*+,&
M#2$*2$&@1+.*:26&M#28*+*2-*&
M#2$*2$&@1+.*$*+,&
M#2$*2$&@1+.*:26&F2O(*2-*+,&
M#2$*2$&@1+.*:26&<#-.,&
M#2$*2$&@1+.*:26&D70,&
M#2$*2$&@1+.*:26&K#+C5&
M#2$*2$&@1+.*:26&AN0*+$,&
M#2$*2$&@1+.*:26&M#28*+*2-*&
M#2$*2$&@1+.*$*+,&
Y&'()"()##*+%,"A(6Z#
M#2$*2$&@1+.*:26&*4##.&M#2$*2$&@1+.*:26&*4##.&M#2$*2$&@1+.*:26&*4##.&M#2$*2$&@1+.*:26&*4##.&M#2$*2$&@1+.*:26&*4##.&M#2$*2$&@1+.*:26&*4##.&
M#2$*2$&@1+.*:26&D70,&M#2$*2$&@1+.*:26&D70,&M#2$*2$&@1+.*:26&D70,&M#2$*2$&@1+.*:26&D70,&M#2$*2$&@1+.*:26&M#28*+*2-*&M#2$*2$&@1+.*:26&M#28*+*2-*&M#2$*2$&@1+.*:26&M#28*+*2-*&
M#2$*2$&@1+.*:26&F2O(*2-*+,&M#2$*2$&@1+.*:26&F2O(*2-*+,&M#2$*2$&@1+.*:26&F2O(*2-*+,&M#2$*2$&@1+.*:26&F2O(*2-*+,&M#2$*2$&@1+.*:26&F2O(*2-*+,&M#2$*2$&@1+.*:26&F2O(*2-*+,&
/$#0+12.&
4"#)/"#4"-)#$(-C"%#:'%#F'?9+5#
M#2$*2$&@1+.*:26&&<#-.,&
M#2$*2$&@1+.*:26&&*4##.&
M#2$*2$&@1+.*:26&&D70,&
M#2$*2$&@1+.*:26&&K#+C5&
M#2$*2$&@1+.*:26&&AN0*+$,&
M#2$*2$&@1+.*:26&&F2O(*2-*+,&
M#2$*2$&@1+.*:26&&M#28*+*2-*&
M#2$*2$&@1+.*$*+,&
M#2$*2$&@1+.*:26&F2O(*2-*+,&
Y&'()"()#*+%,"A(6Z#
/$#0+12.&
45'6#<%'D'A'(#^#8"B3%B'-9(6#
4C#6&!#,$,&S*I,C*)*+&
'#-71C&J+10"7-,&
<*0(+0#,*&
@7-+#TM#2$*2$&
'#-71C&J+10"7-,&
'#(+-*,&
@toprank
3 Steps to Topic TargeAng
Create resources, experiences and connec:ons that create affinity with your “target topic”.
Inspire: Co-‐create content with topic influencers, events, blogging, social engagement, comments
Desire: 1 + industry survey, list top topic influencers & resources, visual eBook on topic, 3rd party media (earned), guest blog posts
Acquire: 1 & 2 + Case studies about topic, defini:ve topic resource/guide, webinar, earned media / press, eBook fulfillment
@toprank
Topic TargeAng Timeline
Co-‐Create Influencers
Q1, 2014
Forecasts
Social Graphics
Subscribe
Industry Survey
Q2, 2014
Insights
Subscribe
Visual eBook
Q3, 2014
Excerpts
Recognize Influencers
Subscribe
Webinar
Q4, 2014
Defini:ve Guide
Subscribe
Media & Blog Outreach
Blog Topics & Content Types
Brand Narra:ve
U:lity Story Sales Cycle
Trends Examples
Interviews
Predic:ons Best Prac:ces
Case Studies
SEO, Social PromoAons
Social Monitoring, Web AnalyAcs, OpAmizaAon
Blog Posts
/$#0+12.&
J+,"+C+0-#
b25*+,$125&R#(+&+*15*+,c&728#+G1:#2&d#(+2*R%&;9-?'@"%0P#?'(-3DBA'(P#+?A'(##
&%"+)"#?'()"()#)/+)#+(-C"%-#`3"-A'(-#R#(+&-(,$#G*+,&1,.&72&#+5*+&$#&H(R&&
M+*1$*&1&$1+6*$*5&$#07-&0C12&$#&H*-#G*&3)/"#="-)#+(-C"%>&I"*+*9*+&-(,$#G*+,&1+*&C##.726&
/$#0+12.&
&'(-35A(6O#•! 4[4&e&4[M&•! M#2$*2$&@1+.*:26&•! '#-71C&@*571&@1+.*:26&•! F2O(*2-*+&@1+.*:26&•! f+6127-=&!175&'*1+-"&L&'#-71C&&
&'()+?)#d-O#I722726/$#0+12.G1+.*:26;-#G&VTghhTgh[Tii[g&&&
J/+(,#2'3#M#eJ'B8+(,#
$#0+12.G1+.*:26;-#G&