1. Bayaaz Dairy By Liza Ormol 2. 2 3. Contents: 3 Product and its name..3 Product specification..5 Industry...7 Strategic orientation...9 Mission and objectives.13 Environmental scanning.......14 Strategy formulation.19 Strategy implementation...21 Evaluation and control..22 Process of making23 Milk..24 Yogurt..................34 4. Product and its Name 4 Bayaaz ( ( is a Persian word which means white The reason behind this name is that white color always convey the sign of Hygiene and cleanness When it comes to dairy products the first color that comes to our mind is white And the color of our basic material means milk is also white Dairy means an establishment or building, where milk and cream are kept and butter and cheese are made Or the business which is concerned with dairy products 5. 5 6. Contd 6 And Bayaaz dairy also inspired by Amul Dairy India which serves the whole India with its dairy products with reasonable prices, that not just help formers to sell their products in reasonable prices, but also help their economy to employee more number of people In Bayaaz dairy we are producing products like: Milk, Butter, Cheese, yoghurt, Ice cream, Cream. 7. Product Specification 7 Special thing about Bayaaz dairy is its initiative action in Dairy industry , if it works it will be the first national dairy product all over Afghanistan It also help formers to sell their milk at reasonable prices very easily Bayaaz dairy is processing with hygiene at reasonable prices for different market segments at reasonable prices with ease of availability And the complete making and packaging process is done in Afghanistan 8. Contd 8 Bayaaz dairy is also considering health of their customers for that reason they are not using more chemical substance in their dairy products instead they are preferring natural products in the process of making In addition Bayaaz dairy is considering their different customer with different products, for that reason they are planning to launch calorie free products for different market segments And also for building the habit of using dairy products daily, Bayaaz dairy sell its products lower than other dairy products available in market 9. Industry 9 Bayaaz dairy is the first who is taking initiative in Dairy industry of Afghanistan, who is not just offering one product but planning to launch variety of products in reasonable price In Afghanistan markets there are lots small producers of milk exist that only serve one product to specific market segment But Bayaaz dairy is serving different market segments with different dairy product As we know that Afghan market is more import oriented market, so there are lots of international dairy products also exist like: Nestle, Amul and international brands that already has their image in the market 10. 10 11. Strategic orientation 11 Bayaaz dairy will go with ethnocentric and polycentric strategies all over Afghanistan The reason behind the ethnocentric strategy for Bayaaz dairy is the current roles and regulation or products for all the provinces Cause Afghanistan is an agricultural country that most of its people are busy with agriculture product so in initial stages of our work we can go with ethnocentric strategy cause its less risky and not requiring too much cost of production for us 12. Contd 12 But later on when we reach somewhere our maturity stages in the market so we can go with Polycentric strategy Cause different provinces of our country are having different demands like: people who are living in cities like Kabul, Herat and Mazar e Sharif these are more health and weight oriented and preferring low calorie products and products like milk, chocolate, not products like cream, butter as compare to provinces So in maturity stages of our work we are going with local culture 13. Strategic planning process 13 Mission & objective s Environ mental scanning Strategy formulat ion Evaluati on & control Strategy impleme ntation 14. 14 15. Mission and Objectives 15 Mission: Bayaaz dairy Basic mission is providing high quality dairy products at reasonable prices with local touch Objectives: Bayaaz dairy can achieve its basic mission by short term objectives like : Targeting small retailers and formers to sell their milk to our company by offering several benefits like: insurance of their products - Getting our customers attraction towards our products by selling it in low prices - Satisfying health section of the government by offering products with hygiene. 16. Environmental scanning 16 Internal analysis of the firm:(SWOT analysis) Strenghts: Bayaaz dairy main production company will locate on Mazar e Sharif in 4 acers land so land is having no cost cause its companies main asset And secondly Mazar e Sharif is a known name for agricultural products specially dairy products in low cost from local suppliers means formers In addition; its central location for importing machinery form northern countries like: Uzbekistan, Tajikistan and Turkmenistan in reasonable prices as compare to china. 17. Contd 17 Weeknesses: As Bayaaz dairy is the initiative taker in the dairy market of Afghanistan, so lacking experience secondly; attracting more number of customer towards new product is pretty much time consuming and costly In addition; there are no awareness of the product in the market and having no image so creating image by using media tools like TV, radio, newspaper and net is very much costly Lack of trained staff is also one of the weakness. 18. Contd 18 Opportunity: As Bayaaz dairy is the first one in the dairy industry so there is no local competition for them as compare to other product lines And it can also enjoy high profit margin in the market Government is also supporting initiative takers by getting low taxes and not having tight laws for them It also having local suppliers at large scale both from small retailers and formers 19. Contd 19 Threat: Lack of security is one of the basic threat for any new business Political instability can be another threat cause it is having its major impact on balance of transactions Existence of foreign dairy products in local markets and their preferences by local people is another threat for the Bayaaz dairy 20. Contd 20 External macro environment: Political and legal factors: Legal stability and laws regarding taxation, new entrance in the market, export charges are effecting Bayaaz dairy at large skill Economics: Purchasing power of customers and their standards of living are those factors that can effect Bayaaz dairy and it should consider it 21. Strategy formulation: 21 From Michael porters those four forces three forces can apply by Bayaaz dairy Cause factors condition, demand condition, and related and supported firms are there to support Bayaaz dairy Factor conditions: Bayaaz dairy are making its product by complete local touch from its milk supply to making process to packaging so for this reason it make most use of factor conditions and enjoy high profit 22. Contd 22 Demand conditions: Demand for dairy products are very high, but due to high prices of other international and local retailers people cant afford it, so this is a plus point for Bayaaz dairy to enter Afghan dairy market Related and supported industries: Bayaaz dairy can satisfy itself wholly by local suppliers and farmers so it reduces its cost and can help them to have more profit margins from the market. 23. Strategy Implementation 23 Bayaaz dairy can implement its strategies on better way by dividing the tasks into different departments like: Production department must have its own resources and procedure to achieve its task at the same way marking, finance, HR and other departments And also it has to involve its employees on the process of making its strategy, cause they are the once who are going to implement. 24. Evaluation and control 24 Bayaaz dairy has to identify some of the steps for evaluation and control like: Define or make it specific your parameters to be measured like for Bayaaz dairy its parameter for long term is to provide quality dairy products at lower prices And for this achieving this, it must clearly defined tasks of each departments in different quarters and their specific objectives to achieve this task can be creating awareness of product, building image of product For better controlling purpose it can compare measured result of each department with predefined standards and can take corrective action accordingly. 25. Process of making 25 Bayaaz dairy basic products at initial stage are: Milk, butter, Cheese, Yoghurt, Ice cream and cream And at initial stages of the business we required some around 40.000$ to start this business But the plus point for us is closeness of our main factory to the northern countries that reduce our cost in importing machinery And also there is no land or property charges on us because property is their to use it for this business in Mazar e Sharif 26. MILK 26 Milk is the nutritive beverage obtained from various animals and consumed by humans Most milk is obtained from dairy cows, although milk from goats, water buffalo and reindeer is also used in various parts of the world The use of milk as a beverage probably began with the domestication of animals. Goats and sheep were domesticated in the area known as Iran and Afghanistan in about 9000 B.C. 27. Contd 27 Types of milk: There are many different types of milk. Some depends on the amount of milk fat present in the finished products Others depend on type of processing involved Still others depend on the type of dairy cow that produced milk And other types of milk are based on the type of processing involved 28. Contd 28 Raw material: The average composition of cows milk is 87.2% water, 3.7% milk fat, 3.5% protein, 4.9% lactose, and 0.7% ash This composition various cow to cow and breed breed Vitamin D concentrate may be added to milk in the amount of 400 international units 29. The manufacturing process: 29 Dairy cows are milked twice a day using mechanical vacuum milking machines The raw milk flows through stainless or glass pipes to a refrigerated bulk milk tank Collecting: One dairy cows are milked twice a day using mechanical vacuum milking machines A refrigerated bulk tank truck makes collections from dairy terms in the area with in a few hours At the milk processing plant, the milk in the truck is weighed and is pumped into refrigerated tanks 30. 30 31. Contd 31 Separating: The cold raw milk passes through either a clarifier or a separator, which spins the milk through a series of conical disks inside and enclosure Fortifying: Vitamins A and D may be added to the milk at this time by a peristaltic pump Pasteurizing: The milk either whole milk, skim milk, or standardized milk is piped into a pasteurizer to kill any bacteria. 32. 32 33. Contd 33 Homogen izing: Most milk is homogenized to reduce the size of the remaining milk fat particles. This prevents the milk fat from separating and floating to the surface of cream Packaging: The milk is pumped into coated paper cartons or plastic bottles and is sealed Cleaning: to insure sanitary conditions, the inner surfaces of the process of equipment and piping system are cleaned once a day. 34. Complete milk processing machinery 34 Type Specification Place of origin Shanghai china Type Processing line Control type Automatic Brand name Beyond Certificate ISO9001 Model number Customize Constructional material SUS316L/SUS304 35. 35 36. Yogurt 36 Yogurt is a dairy product, which is made by blending fermented milk with various ingredients that provide flavor and color Raw material: Yogurt is made with a variety of ingredients including milk, sugar, stabilizers, fruits and flavors, and a bacterial culture The process of making yogurt includes modifying the composition of and pasteurizing the milk; fermenting at warm temperatures; cooling; adding fruit, sugar and other ingredients Its having different type like : set yogurt, stirred yoghurt, drinking yogurt, frozen yoghurt, flavored yoghurt 37. Commercial yogurt making machine 37 Type Specification Place of origin Zhejiang china Application Yoghurt Brand name HH Specification: Stable Easy to maintain and clean Run smoothly Certification CE 38. 38 39. Farm to Market(Dairy) 39 40. References: 40 http://www.slideshare.net/rubysharma5667/the-strategic- planning-process-23497000 http://www.madehow.com/Volume-4/Milk.html http://www.alibaba.com/product-detail/complete-milk- processing-machine_687066742.html?s=p http://en.wikipedia.org/wiki/Amul 41. 41