Bala Dairy
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Transcript of Bala Dairy
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The sweetest storyever told or heard
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A brand that captures your mind
gains behaviour.
A brand that captures your heart
gains commitment.
Scott Falgo
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Cadbury Dairy Milk
The Real Taste of Success
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VISION & MISSION
Vision:
"Working together to create brands people love"
Cadburys mission statementSays simply, Cadbury means quality; this is our promise. Our reputation
is built upon quality; our commitment to continuous improvement will ensure
that our promise
Mission Statement 0f the product:
The mission statement of our new product is To provide our customers
with a tempting and exquisite taste as Enticing Treats means a mouthwatering treat which is simply irresistible.
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PRODUCT
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POPULARBRANDS IN INDIA
C
H
O
C
O
LA
T
E
S
C
H
O
C
O
LA
T
E
S
S
N
A
C
K
S
S
N
A
C
K
S
BEVERAG
ESBEVERAG
ES
CANDYSCANDYS
G
U
M
S
G
U
M
S
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CDM for every need
For chocoholics -
CDM Chunky
For Connoisseur -
- Bournville
- Fruit & Nut
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CDM for every need
Gifting - Gift packs
In-home consumption
Muh Meetha Karna
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INGREDIENTS
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CHOCOLATE
BAR.MADE FROM REAL DARK
CHOCOLATE.
SIMILAR DESIGN
WORLDWIDE.
CONTAINS MOREMILK THAN ANY OTHER
CHOCOLATE BAR.
AVAILABLE IN 10.5g, 22g, 95g, 165g & OTHERPREMIUM PACKS
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PROMOTION
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PRICE
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WEIGHT (gm) PRICE
10.5 5
22 10
40 20
42 CRACKLE 25
95 5080 FRUIT & NUT 55
165 90
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0
50
100
150
200
250
300
350
400
450
93 95 97 99
I x l
Th Sw t T t of Succ
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100%
89%
85%
84%
68%
99%
84%
77%
64%
8%Bonding
Advantage
Performance
Relevance
Presence
Commitment to the brand - India
CDM Intl. Choc. Brand in India
Source: IMRB U&A Study
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100%
89%
85%
84%
68%
99%
84%
77%
64%
8%
89%
75%
65%
45%
2%Bonding
Advantage
Performance
Relevance
Presence
Brand power in India
CDM Munch Kit Kat
Source: IMRB U&A Study
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PLACE
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BUSINESS OPERATIONS
Five company-
owned
manufacturing
facilities:
ThaneInduri (Pune)
Malanpur (Gwalior)
Bangalore
Baddi (Himachal
Pradesh)
Corporate/Head
office:Mumbai
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THEBIG ~B FACTOR
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1905 1930s
1960s
1970s
PACKAGING STYLES
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ADVANTAGES OFPACKAGING
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WHOLESALE
RETAILER
CDM ARE SOLD DIRECTLY TOWHOLESELLER AND RETAILERS.
CADBURY'S DISTRIBUTION NETWORK USED
TO ENCOMPASSES 2100 DISTRIBUTORS
AND 450,000 RETAILERS.
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ACHIEVEMENTS
MajorAchievements ofCadbury
Worlds No 1 Confectionery company
World's No 2 Gums company.
World's No 3 Beverage company.
Cadbury Dairy Milk & Bournvita have been declared a "Consumer Superbrand" for
2006-07 by Superbrands India. Cadbury India has been ranked 5th in the FMCG sector, in a survey on India's most
respected companies by sector conducted by Business World magazine in 2007.
Cadbury India has been ranked as the 7th Great Place to Work and the No. 1
FMCG company in India in 2008, by the Great Place to Work Institute.
Asian Marketing Effectiveness Awards 2008 forBournvita Folk/Fusion campaign
- GOLD award for the "Best Insights and Strategic Thinking" and SILVER awardfor the 'Most Effective Use ofAdvertising'.
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A staggering 120 million chocolate bars are sold inNew Zealand every year, 60 million of these
are made by Cadbury!!!!!!!!!!!!!
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Cadbury Confectionery's Dunedin plant producesaround
10,000 Crunchie bars per hour!!!!!!!!!!!!!
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If all the blocks of Cadbury Dairy Milk producedsince 1930 were placed end to end, they wouldstretch from Cadburys Dunedin factory to the moon!!!
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Cadbury sells over 3.5 million boxes ofchocolate every year!!!!!!!!!!!
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Last year over 400 tonnes of pebbles were made.Enough to cover Eden Park 15 times!!!!!!!!!
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Cadbury Dairy Milk is the oldest chocolatebrand in the country!!!!!!!!!!!!!!
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Did you know that COCOA trees in Kerala
are called Cadbury trees!!!!!!!!!!!!!
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