Audience Targeting Solutions Advertising.com Data Predix Bluekai comScore...

Audience Targeting Solutions

• Advertising.com Data• Predix• Bluekai• comScore

※ ブラウザー、 OS 、キャリア等によるターゲティング機能は、　 Tech Targeting としてご用意しており、本項目には含まれておりません。

Advertising.com Audience Data

特定カテゴリーへの興味関心を持つユーザーへの配信

• 「枠」への配信ではなく「人」への配信• 媒体社から収集したインターネットユーザーの行動履歴をセグメント化し、性別・年齢や特定の興味関心

分野を持つユーザーへのターゲティングを実現

• AOP の広告枠の質を最大限いかし、ファーストビュー限定で配信することも可能。

年齢・性別…媒体社の会員情報を基にしたセグメント興味・関心…媒体社の会員情報と行動履歴を基にしたセグメント

Advertising.com Data 　 (1/2)

CPM 一律＋ 50 円

Advertising.com Data 　 (2/2)

CPM 一律＋ 50 円

※ ファーストパーティの拡張配信はデータフィー 30 円。

PrediX DATA

CCI が提供するデータセグメント『 PrediX 』の特徴

①豊富なデータ量月間 1 億 UB( システム内に蓄積したユニーク UB) を確保しています。

②多様なデータ種類データのセグメント数は現在 274 ほど。デモグラフィック、興味関心、ライフステージ、デバイスなどのターゲティングが可能。

③業界最大手のメディアレップだから可能なリクルーティング cci が取り扱う大手ポータル・ニュース・専門・比較など　 1,500 社以上のサイトからリクルーティング。厳格な取引基準を満たした、精度の高いオーディエンスを構築。

主婦

スポーツエンタメデモグラフィック

不動産

旅行

経済

美容恋愛・結婚

ビジネスグルメ

ゲーム

妊娠・出産

富裕層

趣味その他・・・ etc

PrediX DATA 　 (1/15)

Category Detail Category Product Name CPMFee

Age/Gender Male Age: Male 50-59 ¥50





Age/Gender Male Age: Male 60+ ¥50

Age/Gender Male Age: M3 ¥50



Age/Gender Male Gender: Male ¥40

Age/Gender Female Age: Female 50-59 ¥50





Age/Gender Female Age: Female 60+ ¥50

Age/Gender Female Age: F3 ¥50

Age/Gender Female Age :F2 ¥50

Age/Gender Female Age: F1 ¥50

Age/Gender Female Gender: Female ¥40



Credit card type - Platinum ¥50

Credit card type - Gold ¥50

Credit card type - Normal ¥40

Finance Money Tax ¥30

Finance Money Savings ¥30

Finance Money Reward card ¥30

Finance Money Internet banking ¥30

Finance Money Electronic money ¥30

Finance Money Credit card ¥30

Finance Money Money ¥30

Finance Loan Personal loan ¥30

Finance Loan Housing loan ¥30

Finance Loan Loan ¥30

Finance Investments Stock ¥30

Finance Investments Overseas stock ¥30

Finance Investments Investment trust ¥30

Finance Investments Foreign Exchange ¥30

Finance Investments Domestic stock ¥30

Finance Investments Securities ¥30

Finance Investments Investments ¥30



Finance Insurance Unemployment insurance ¥30

Finance Insurance Pet insurance ¥30

Finance Insurance Non-life insurance ¥30

Finance Insurance Medical insurance ¥30

Finance Insurance Life insurance ¥30

Finance Insurance Health insurance ¥30

Finance Insurance Car insurance ¥30

Finance Insurance Insurance ¥30

Finance - Finance ¥30



Travel International Middle East ¥40

Travel International South and Central America; Caribbean ¥40

Travel International Oceania ¥40

Travel International North America ¥40

Travel International Europe ¥40

Travel International Asia ¥40

Travel International Africa ¥40

Travel International International Travel ¥40

Travel Domestic Tokai ¥40

Travel Domestic Tohoku ¥40

Travel Domestic Kyushu/Okinawa ¥40

Travel Domestic Kanto ¥40

Travel Domestic Kansai ¥40

Travel Domestic Hokuriku ¥40

Travel Domestic Hokkaido ¥40

Travel Domestic Chugoku/Shikoku ¥40

Travel Domestic Domestic Travel ¥40

Travel - Traffic Information ¥40

Travel - Leisure Information ¥40

Travel - Hotel/Restaurant ¥40

Travel - Travel ¥40



Car/Motorcycle - Used car ¥30

Car/Motorcycle - Imported car ¥30

Car/Motorcycle - Domestic car ¥30

Car/Motorcycle - Motorcycle ¥30

Car/Motorcycle - Car/Motorcycle ¥30

Hobby Gaming Wii ¥30

Hobby Gaming PlayStation ¥30

Hobby Gaming DS/3DS ¥30

Hobby Gaming Game ¥30

Hobby Entertainment Music ¥30

Hobby Entertainment Gardening/DIY ¥30

Hobby Entertainment Traditional performing arts ¥30

Hobby Entertainment Books/Movie/DVD ¥30

Hobby Entertainment Animation/Comic ¥30

Hobby Entertainment Entertainment ¥30

Hobby - Radio control toy/Figure ¥30

Hobby - Hand Crafts ¥30

Hobby - Gambling ¥30

Hobby - Fortune-telling ¥30

Hobby - Hobby ¥30



Health - Women's diseases ¥30

Health - Nutritional care ¥30

Health - Mental health ¥30

Health - Chinese herb ¥30

Health - Influenza ¥30

Health - Health care ¥30

Health - Hair loss ¥30

Health - Children's disease ¥30

Health - Anti-smoking/Alcohol ¥30

Health - Allergy ¥30

Health - Disease ¥30

Health - Health ¥30

Lifestyle - Marital relationship ¥30

Lifestyle - Online shopping ¥30

Lifestyle - Moving ¥30

Lifestyle - Housewares ¥30

Lifestyle - Housework ¥30

Lifestyle - Electricity/Gas/Water ¥30

Lifestyle - Disaster prevention/Crime prevention ¥30

Lifestyle - Ceremonial occasions/Manners ¥30

Lifestyle - Lifestyle ¥30



Sports & Outdoors - Wrestling ¥30

Sports & Outdoors - Winter sports ¥30

Sports & Outdoors - Tennis ¥30

Sports & Outdoors - Table tennis ¥30

Sports & Outdoors - Soccer ¥30

Sports & Outdoors - Marine sports ¥30

Sports & Outdoors - Jogging/Marathon ¥30

Sports & Outdoors - Golf ¥30

Sports & Outdoors - Fishing ¥30

Sports & Outdoors - Camp ¥30

Sports & Outdoors - Basketball ¥30

Sports & Outdoors - Baseball ¥30

Sports & Outdoors - Sports & Outdoors ¥30



Childbirth - Pregnancy ¥30

Childbirth - Childbirth/Childcare ¥30

Housewife - Child-raising ¥30

Housewife - Housewife ¥30

Love/Marriage - Marriage hunting ¥30

Love/Marriage - Marriage ¥30

Love/Marriage - Love ¥30

Love/Marriage - Honeymoon ¥30

Love/Marriage - Love/Marriage ¥30

Pets - Small animals ¥30

Pets - Reptiles/Amphibians ¥30

Pets - Rabbits ¥30

Pets - Fishes ¥30

Pets - Dogs ¥30

Pets - Cats ¥30

Pets - Birds ¥30

Pets - Pets ¥30



Gourmet/Recipe - Western food ¥30

Gourmet/Recipe - Tea/Soft drink ¥30

Gourmet/Recipe - Sweets ¥30

Gourmet/Recipe - Noodle ¥30

Gourmet/Recipe - Fusion food ¥30

Gourmet/Recipe - Italian food ¥30

Gourmet/Recipe - Gourmet information ¥30

Gourmet/Recipe - Chinese food ¥30

Gourmet/Recipe - Alcohol ¥30

Gourmet/Recipe - Gourmet/Recipe ¥30

Beauty - Skin care ¥30

Beauty - Salon appointment ¥30

Beauty - Nail care ¥30

Beauty - Hair care ¥30

Beauty - Diet ¥30

Beauty - Dental care ¥30

Beauty - Cosmetics ¥30

Beauty - Body care ¥30

Beauty - Beauty ¥30



Fashion - Watch/Accessory ¥30

Fashion - Men's fashion ¥30

Fashion - Women's fashion ¥30

Fashion - Kimono ¥30

Fashion - Kids' fashion ¥30

Fashion - Fashion items ¥30

Fashion - Fashion ¥30

Education - College entrance exam ¥30

Education - School ¥30

Education - High school entrance exam ¥30

Education - Elementary school/Junior high school entrance exam ¥30

Education - Education ¥30



Computer/Internet Website tools Social Networks ¥30

Computer/Internet Website tools movie ¥30

Computer/Internet Website tools Email ¥30

Computer/Internet Website tools Blogging ¥30

Computer/Internet Website tools Website tools ¥30

Computer/Internet Software Office ¥30

Computer/Internet Software Homepage builder ¥30

Computer/Internet Software Antivirus ¥30

Computer/Internet Software Software ¥30

Computer/Internet Internet connection Wi-Fi/LAN ¥30

Computer/Internet Internet connection Provider ¥30

Computer/Internet Internet connection IP_FAX ¥30

Computer/Internet Internet connection Internet connection ¥30

Computer/Internet Hardware Windows ¥30

Computer/Internet Hardware Tablet PC ¥30

Computer/Internet Hardware PC Accessories ¥30

Computer/Internet Hardware Laptop Computer ¥30

Computer/Internet Hardware Mac ¥30

Computer/Internet Hardware Destop Computer ¥30

Computer/Internet Hardware Hardware ¥30

Computer/Internet - Computer/Internet ¥30


Category Detail Category Product Name CPMFeeMobile phone Smartphone iPhone ¥30 Mobile phone Smartphone Android ¥30 Mobile phone Smartphone Smartphone ¥30 Mobile phone Carriers WILLCOM ¥30 Mobile phone Carriers SoftBank ¥30 Mobile phone Carriers Emobile ¥30 Mobile phone Carriers Docomo ¥30 Mobile phone Carriers au ¥30 Mobile phone Carriers Carriers ¥30 Mobile phone - Mobile app ¥30 Mobile phone - Mobile phone ¥30 Consumer electronics TV/Audio/Camera TV ¥30 Consumer electronics TV/Audio/Camera Camera ¥30 Consumer electronics TV/Audio/Camera Blu-ray/DVD player/recorder ¥30 Consumer electronics TV/Audio/Camera Audio ¥30 Consumer electronics TV/Audio/Camera TV/Audio/Camera ¥30 Consumer electronics Home electronics Home electronics ¥30 Consumer electronics Home electronics Refrigerator ¥30 Consumer electronics Home electronics Washing machine ¥30 Consumer electronics Home electronics Vacuum cleaner ¥30 Consumer electronics - Health care ¥30 Consumer electronics - Cookware ¥30 Consumer electronics - Beauty care ¥30 Consumer electronics - Air cleaner ¥30 Consumer electronics - Consumer electronics ¥30



Senior Citizens - Trips for Seniors ¥30

Senior Citizens - Elderly care ¥30

Senior Citizens - Senior Citizens ¥30

Society - Welfare ¥30

Society - Volunteer ¥30

Society - Social problem ¥30

Society - Politics ¥30

Society - Law ¥30

Society - Energy/Environment ¥30

Society - Economics ¥30

Society - Society ¥30

Real estate - Rent ¥40

Real estate - Home improvements ¥40

Real estate - Real estate dealings ¥40

Real estate - new residence ¥40

Real estate - Interior ¥40

Real estate - Housing equipment ¥40

Real estate - Luxury condominium ¥40

Real estate - Single-family house ¥40

Real estate - Custom-built house ¥40

Real estate - Condominium Apartment ¥40

Real estate - Real estate ¥40



Career - Temporary Employment ¥30

Career - Part-time ¥30

Career - New graduate ¥30

Career - Job change ¥30

Career - Employment ¥30

Career - Career ¥30

work - Welfare/Nursing care ¥30

work - OL ¥30

work - MR ¥30

work - Medical care ¥30

work - IT ¥30

work - Work ¥30

work - Business startup/Business management ¥30

work - Architecture ¥30

work - Accounting ¥30



Skill development Qualifications Civil service exam ¥30

Skill development Qualifications Care manager ¥30

Skill development Qualifications Architect ¥30

Skill development Qualifications Qualifications ¥30

Skill development Language Studying abroad ¥30

Skill development Language Korean ¥30

Skill development Language French ¥30

Skill development Language English ¥30

Skill development Language Chinese ¥30

Skill development Language Language ¥30

Skill development Business Sales force ¥30

Skill development Business MBA/Business school ¥30

Skill development Business Marketing/Consulting ¥30

Skill development Business Leadership ¥30

Skill development Business Business skill ¥30

Skill development Business Business manners ¥30

Skill development Business Business ¥30

Skill development - Skill development ¥30

※ 上記リスト以外にもご要望がありましたら是非お問い合わせ下さい。

BlueKai

アメリカを中心にデータ収集をおこなっているデータベンダー。主に海外サイトの訪問・検索履歴を元にしたセグメントを作成。

海外サイトを訪問した日本人のようなユーザーだけではなく、日本のサイトを訪問した海外ユーザー（日本人以外含む）もセグメントに含まれている可能性があります。

データソースについて年齢・性別…ユーザーの自己申告を基に得たデータ興味・関心…サイト行動履歴を基にしたセグメント

※ 次頁のリストは代表的セグメントです。　その他のセグメントをご要望の際はご相談ください。

BlueKai 　 (1/2)

Element ID Category Segments Name Data Fee Element ID Category Segments Name Data Fee

449322 Apparel_Shopper 449365 Entertainment

449323 Apparel_Shopper_Womens 468386 Movie

468382 Apparel_Accessories 449355 Comedy

449383 Casual 449356 Film&Television

449321 Casual accessories. 449256 Games

449296 Auto_Intender 449257 Music

449314 Auto_Parts 449258 PopCulture

449190 Motor_Sports 449259 Reading

449379 Motorcycle 449260 Hobbies

449267 MotorVehicles 449261 Baby

449268 MotorVehicles-Autos 449264 MothersDay

449152 NASCAR_Fan 449186 Parents_behaviors

467579 Industry_Media 466341 Fathers_Day

467580 Industry_Software 449378 Parents_Sign_up

467588 Industry_Services 466331 Parents_shopping for

467595 Industry-Retail 449292 Cooking

449385 Business_Traveler 449315 Food&Drink

449361 Investors 449367 Online_Gamer

467587 Industry- 449262 Active_Gamer

449252 Business&Finance 449291 Health Health_Seeker

449253 PersonalSavings&Investmen 449357 Do-It-Yourselfers

449255 Stocks&Bonds 449370 Home_Improvement

468545 Credit-Card-Holder 466120 Online_Daters

449172 FinancialProducts 449374 Internet&Online

449160 Demographic Demo_Age_65+ 451389 Mobile_Wireless_Intender

449161 Spanish_Language 449266 Tech SEARCH-Mobile_Wireless

468540 Academic_Minded 449319 OutdoorActivities-Boating

449295 Electronics_Shopper 468391 OutdoorActivities-Fishing

449363 Electronics&computers_Sho 449270 OutdoorActivities-Golf

449333 SEARCH-Electronics 449272 OutdoorActivities-Hiking

449273 OutdoorActivities-Hunting

Family

Entertainment

¥50¥50

Apparel

Auto

Biz&finance

Education

Electronics Outdoor

Internet

Home

Game

Food

BlueKai 　 (2/2)

Element ID Category Segments Name Data Fee

449274 Cat_Lovers

449275 Dog_Lovers

449353 Pet_Lovers

449354 Politics-Society Politics&Society

449352 Mortgage

449276 Real_Estate

449362 CPG

449254 CPG-Food&Beverage

449195 Retail_behaviors

449201 Smartphones

449382 Retail_Shoping

449224 Retail-Electronics

449237 Retail-Entertainment-Tickets

449238 Retail-Gifts

449247 Retail-Furniture

466328 School_Item_Shoppers

451366 Shopping_Coupons

449380 News

449375 Social

449384 Hard_Sports

466344 Olympics

450708 Sweepstakes Sweepstakes

449293 Technology

449326 Computer_Shopper

449345 International_Traveler

449342 Traveler-Flights

468815 Traveler-Adventure

449279 Traveler

449369 Makeup_Cosmetics

449372 Trendy_home&garden items

452307 ValentinesDay

Shopping

Social

Sports

Tech

Travel

Women

Pet

Real Estate

¥50

Site Category Targeting

媒体カテゴリーを指定しての配信が可能。コムスコア社のデータ（ Media Metrix/Segment Metrix ）を元に、媒体カテゴリーを構成。

Media Metrix/Segment Metrix とは、ネットユーザーのオンライン行動をセグメント別に見ることが出来るツールです。このツールを用いて、訪問頻度および滞在時間の長いアクティブなユーザーが多く訪問するサイトを抽出し、各媒体カテゴリーを構成しています。

Audience Targeting Solutions Advertising.com Data Predix Bluekai comScore...

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