AT&T Final - Formal SMS Ops Rev - July 2007

Sybase Confidential Propriety. Sybase 365 Confidential

International SMS Operational Review

July 17th 2007

Sybase 365 Confidential2

Agenda

Introductions Account Team

Sybase|365 Update Overview

Intl SMS Update Orange / Blue Product Roadmap

NOC Update/SLA’s Availability Trouble Tickets Latency Escalation Contacts

NetEng Update 2006 Holiday Performance Recap Network Report - iSMS VPN Migration Capacity Assessment

Report Manager Update Release 3.0 Status Release 3.1 Update AT&T Enhancements

Other Relevant Updates MMS Application Messaging (premium SMS)

mFolio iAnywhere

Q & A


Introductions


Sybase365 Participants

Americas Greg DunnVice President [email protected]

Sales 703-961-2210

Operations Chris GaldunGroup Director [email protected] NOC/SLA/Prod Ops 703-961-2229

Prod Ops Mister LewisDirector [email protected] Lead 703-961-2228

NetEng Murali ChandanSr. Net Engineer [email protected] Lead, Network 703-961-2252Technologies

P2P Messaging Lloyd JacobsDirector [email protected] Sales 703-961-2207

P2P Messaging Terry MaysAcct Director [email protected] Sales, Acct Team Lead 678-393-9101

A2P Messaging Michael KurtzmanManaging Director [email protected] New Business Dev 206-713-1115

mFolio® Clark SmithDirector [email protected] Lead 912-352-7973

Product Mgt Bill DudleySr. Director [email protected] Product Roadmap 703-961-2217

Product Mgt Christine DuncanProduct Manager [email protected] Report Manager 703-961-2220

iAnywhere Tann McKenzie/Steve TurkAcct Manager [email protected] Sales, Mobility Services 678-585-7083


Sybase|365Overview


Sybase 365 and the “Unwired Enterprise”

Mobile 365 was acquired by Sybase in November 2006, creating a new division called Sybase 365

Sybase is dedicated to the “Unwired Enterprise”. They are focused on managing and mobilizing information from the data center to the point of action.

22 local offices in countries around the world.

Connections to more than 700 global operators.

More than 400 direct, two-way SMS connections.

High standards of business integrity toward our customers, partners, employees, and competitors.

Access to more than 2.2 billion mobile subscribers.

Sybase 365 is the combination

of Mobile 365’s unrivaled global

data network and Sybase’s

world-class enterprise solutions,

creating the world’s foremost

provider of messaging services and

mobile enterprise software.


Sybase 365 Services Overview

Operator Services

Brand + Content Services

Enterprise Services

Facilitate mobile data and content delivery, as well as complete backend payment and settlement solutions

Uninterrupted SMS, MMS, and WAP messaging between technically disparate and geographically dispersed networks

Expanded reach—both to other networks and to greater content for subscribers

Services, solutions, and tools needed by mobile marketers—brands, agencies, content providers, online portals, sports leagues, and media and entertainment companies

For both interactive campaigns and mobile content distribution, no other mobile marketing company has both the creative experience and the technical expertise to help customers connect with their audiences

Uninterrupted SMS, MMS, and WAP messaging between technically disparate and geographically dispersed networks

Companies requiring enterprise-class mobile services (such as financial institutions, directory inquiry services, other verticals) require a high quality of service—and Sybase 365 delivers

Enterprise customers receive top-tier services hosted on our operator-grade global network, resulting in the superior protection, service, and support they require


Offices Around the World

LondonHamburg

Green dots represent Sybase 365 global offices

San Francisco

Los Angeles

SeattleNew York

Atlanta

Mexico City

LisbonMadrid

MilanParis

JohannesburgSydney

Singapore

Kuala Lumpur

New Delhi

Mumbai Hong Kong

GuangzhouTaiwan

Shanghai

BeijingWashington D.C.


Key Deliverables 100% Network performance, reliability, security Identify AT&T-specific requirements for Report Manager and International Routes Close/Renew Agreements: SMS, MMS, & AM by end of Q3 Creative packaging & pricing Activities/Actions

Introductory Letter (from President, Sybase 365) to key AT&T executives Monthly Executive Dashboard – highlighting relevant key metrics

Sponsored Events CTIA Conference, March 27th-29th, Orlando Sybase Golf Classic, May 14th-20th, New York Sybase Techwave & Users Conference, August 6th-10th, Las Vegas

Executive Awareness and Alignment

Marty BeardPresident, Sybase 365

ObjectiveEstablish and align Executive (s) between Sybase 365 and AT&T. Create opportunities that allow for Executive interaction, while supporting current businesses, and promoting future opportunities (largest of which is domestic SMS).

“ …I want to personally communicate Sybase’s

commitment to the Carriers……we must

ensure Carrier expectations are

exceeded wherever possible, particularly relative to 1) network

performance, reliability, security, 2) product

functionality, and 3) ease to work with”


SMS Update - Orange


SMS – MO & MT InterCarrier Messages (Last YTD) – Orange Intl

Cingular Orange Intl SMS - YTD Monthly MO/MT

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07

Month (GMT)

# o

f M

essa

ges

MOMT


SMS – MO & MT InterCarrier Messages (Current Month – May 07) – Orange Intl

Cingular Orange INTL SMS Total MO & MT by Day

350,000

400,000

450,000

500,000

550,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

June 2007

Mes

sag

es

MO MT


SMS – Successful Monthly Messages – Orange IntlCurrent Year

Month MO MT

Jan 10,357,202 10,161,165

Feb 9,962,698 9,392,737

March 11,063,547 10,314,322

April 11,968,541 11,271,277

May 13,311,186 12,175,481

June 12,843,288 12,014,862

Successful MO & MT

Cingular Orange Intl - 2007 Monthly Successful MO/MT

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07

Month (GMT)

# o

f M

essa

ges

MO MT


SMS – Total Monthly Messages – Orange IntlCurrent Year

Month MO MT

Jan 10,103,665 9,834,182

Feb 9,686,958 9,157,717

March 11,368,275 10,565,229

April 12,327,214 11,549,204

May 13,702,909 12,539,597

June 13,487,953 12,405,979

Total MO & MT

Cingular Orange Intl - 2007 Monthly Total MO/MT

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000


Month (GMT)

# o

f M

essa

ges

MO MT


SMS Update - Blue


SMS – MO & MT InterCarrier Messages (Last YTD – June 07) - Blue

Domestic and International

International OnlyCingular Blue SMS - YTD Monthly MO/MT

0

100,000

200,000

300,000

400,000

500,000

600,000

Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07

Month (GMT)

# o

f M

essa

ges

MOMT

Cingular Blue SMS - YTD Monthly MO/MT

0

20

40

60

80

100

Jun-06 Jul-06 Aug-06

Month (GMT)

# o

f M

essag

es (

millio

ns)

MO MT


SMS – MO & MT InterCarrier Messages (Current Month – June 07) - Blue

Cingular Blue Total MO/MT SMS Traffic - June 2007

4,000

5,000

6,000

7,000

8,000

9,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Day (GMT)

# o

f M

essa

ges

MO MT


SMS – Successful Monthly Messages - Blue

Month MO MT

Jan 206,805 287,449

Feb 182,674 260,694

March 168,332 258,349

April 146,665 232,544

May 150,255 224,990

June 129,112 194,839

Successful MO & MT

Cingular Blue SMS - 2007 Monthly Successful MO/MT

100,000

150,000

200,000

250,000

300,000


Month (GMT)

# o

f M

essa

ges

MO MT


SMS – Total Monthly Messages - Blue

Month MO MT

Jan 253,093 295,453

Feb 214,885 267,682

March 198,489 266,760

April 176,930 242,787

May 177,840 234,448

June 157,386 203,832

Total MO & MT

Cingular Blue SMS - 2007 Monthly MO/MT

100,000

150,000

200,000

250,000

300,000


Month (GMT)

# o

f M

es

sa

ge

s

MO MT


Reach: > 270 Operators, 130 countries

Newly Updated based on more recent subscriber counts! Over 75% of the world’s mobile subscriber population is now

reachable directly through Sybase 365 P2P customers.

That’s OVER 2.2 BILLION subscribers! (out of 2.881 billion)

= In production

iSMS Coverage Map & Roadmap Discussion


Global Reach – Network Expansion

Aggressive new SMS Reach Expansion Continues

Leverage Direct Relationships and GSMA Open Connectivity Peering Agreements

Targeting hub providers that will provide the best reach for our customers Belgacom International Carrier Services (BICS) Peering Agreement Added almost 60 new operators for +1 More to follow as BICS turns up more carriers

New direct 2-way customer: Mobile TeleSystems (MTS) of Russia (over 50 million subscribers) Now launched

Middle Eastern hub based in Geneva is being built as we speak – should ultimately enable more Middle Eastern Traffic

Working with numerous global operator groups – several who whom, are launching their own intra-group hubs: Telenor, Orascom, TIM Sparkle and others

Continued Working in Africa to shore-up full country coverage, including larger subscriber countries such as Nigeria, Ghana, Kenya, and South Africa.

In Asia-Pac, we have strong coverage, having recently completed a direct-link to China Mobile for +1 and the Rest of the World. Expect to see more direct links from the “stan” countries as well as India and Taiwan.


Global Reach – Eastern Europe

Long-awaited 2-way Connection to MTS Russia for international SMS

• Launched in March, Traffic starting to grow…

• MTS is the largest of the Tier 1 Russian operators with over 51,901,000 subscribers

Vimplecom (Beeline) w/ 48 million subscribers will be available soon from our GMSU agreement

Megafon w/ 30 million subscribers – still in negotiations

Just completed a new peering with Global Message Services Ukraine (GMSU) – Ukrainian operators and more should be available shortly.


NOC Update / SLA’sAvailability

Trouble TicketsLatency

Escalation Contacts


SMS - Network/Application Stats (Current Month – June 07)

Network uptime for current month 100%

Application uptime for current month 100%

Total Platform Availability: 100%

Total number of outages: 0

Total uptime in comparison to SLA commitment 99.99


SMS - Ticket Trends by Month – YTD(Trend YTD – June 07)

Level Severity Guidelines

1 Critical Connectivity Impacted; 40% or greater traffic drop

2 High Partial connectivity effected; 20-40% traffic drop

3 Normal Less than 20% traffic drop; Maintenances

4 Low Single User Issues; Routing

Cingular SMS Monthly Ticket Count - YTD

0

5

10

15

20

25

30

35

40

Jun-06 Jul-06 Aug-06 Sep-06 Oct-06 Nov-06 Dec-06 Jan-07 Feb-07 Mar-07 Apr-07 May-07 Jun-07

Month (GMT)

Tic

ket

Co

un

t


SMS - Ticket Summary(Current Month – June 07)

Severity Ticket Count Categorization

Sev 1 1 Connectivity Issue

Sev 2 0 n/a

Sev 3 1 Network Freeze Notification

Sev 4 24 Single User Issues

Total 26


SMS – Issue Summary (Current Month – June 07)

Sev 1 TT – 100238 6/17/07 Cingular Blue binds down. Ticket #4842413: Bothel network outage

Sev 2 TT – n/a

SMS Latency Goals Missed- under 90% @ <10- under 95% @ <30- under 98% @ <200


SMS - Latency Measurements – (Trend - last 12 months to date*)

* Tracking started Dec. ‘06

SMS Latency Trend - Monthly

95%

96%

97%

98%

99%

100%

DEC JAN FEB MAR APR May June

Month

% o

f T

raff

ic D

eliv

ered

< 10 sec < 30 Sec < 200 sec


SMS - Latency MO in seconds(Current Month – June 07)

SMS Message Delivery/ Latency – April 2007

Goal Actual

≥ 90% <10 sec 99%

≥ 95% <30 sec 99%

≥ 98% <200 sec 100%

SMS Latency Trend - Daily - June 2007

90919293949596979899

100

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

% o

f T

raff

ic D

eliv

ered

<10 Sec <30 Sec <200 Sec


NOC Escalation Schedule and Contacts

Level Entity Name Office E-mail

1 24x7 NOC (NOC Technician)

Mobile 365 NOC Technician

+1 800 219 7835+1 703 961 8477

[email protected]

2 Supervisor, NOC (Escalated to via Sybase 365 NOC)

Robert Miller +1 800 219 7835+1 703 961 8477

[email protected]

3 Group Director, Operations(Escalated to via NOC)

Chris Galdun +1 800 219 7835+1 703 961 2229

[email protected]


NetEng iSMS Update1H07 Recap

Network Report - iSMSCapacity Assessment

Upcoming Holiday Readiness


1H07 Performance Recap(VERISIGN’S Dulles, Olympia VPNs)

VPN connectivity (shared)-SYBASE365• 100% of Verisign’s Domestic SMS-Interop traffic (TO/FROM AT&T) Traffic is currently routed

across VPN to Verisign’s data centers

• Daily Max ~ 13 mbps (shared)

• Daily Avg ~ 8 mbps (shared)

• 2006 holiday season < 15 mbps (shared)


Network Report - iSMS

iSMS connection details:

AT&T West Chicago-SYBASE365 (VPN-Shared)• This Traffic was migrated off of legacy FR/ATM circuit to VPN

in Jan’07

• Daily Max ~ 13 kbps

• Daily Avg ~ 8 kbps

• 2006 holiday season < 15 mbps (Shared)

AT&T ATLANTA-SYBASE365 (VPN-Shared)• This Traffic was migrated off of legacy FR/ATM circuit

to VPN in Jan’07

• Daily Max ~ 13 kbps

• Daily Avg ~ 8 kbps

• 2006 holiday season < 15 mbps (Shared)


Network Report - iSMS

iSMS connection details:

Sterling

WCHIATL

SMPP GW1: 66.209.9.33SMPP GW2: 66.209.9.35

SMPP GW1: 66.209.15.1SMPP GW2: 66.209.15.5

SMPP GW1: 66.77.16.129SMPP GW2: 66.77.16.130SMPP GW3: 66.77.16.140SMPP GW4: 66.77.16.146SMPP GW5: 66.77.16.147

Internet

VPN GW: 66.209.15.141Encryption Domain: 66.209.15.1/32Encryption Domain: 66.209.15.5/32





Capacity Assessment - iSMS

Capacity Assessment Update:

Current West Chicago Utilization:

• WCHI iSMS Traffic migration from ATM to an IPSEC VPN performed during Jan’07

• S365 has dual 100 M FD Uplinks to the ISP Backbone, peak utilization of which is <20%

Current ATL utilization:

• ATL iSMS Traffic migration from ATM to an IPSEC VPN performed during Jan’07

• S365 has dual 100 M FD Uplinks to the ISP Backbone, peak utilization of which is <20%

Current VPN connection Utilization:• Over 90% of total traffic IN/OUT of the ISP links is VPN traffic• < 20% of total bandwidth (100 M FD) during peak traffic

Assessment:

• Capacity currently in place for iSMS (Across VPN) alone is more than adequate

• There is considerable room for growth in place today on the VPN devices and ISP Uplinks


Upcoming Holiday Readiness - iSMS

Network Core Switching upgraded to CAT-6509’s (With Redundant SUP2/MSFC2 Engine Modules)

during Q4’06 Evaluate and reconfigure the Firewall to facilitate 1 GB bandwidth across maximum

utilized interfaces if required during Q3’07 Evaluate and upgrade Layer-2 devices (Switching) from 10/100 FD to 1 GB as required

during Q3’07 Considering Collapsing Switching Layer’s between Various Network Devices in the Logical

Path down to CAT-6509’s during Q3’07

Redundancy Network is a 100% redundant from the ISP Uplinks, down to Distributed (Layer-2)

Switching Redundancy across ISP Uplinks is accomplished via HSRP in the event of a failure across

the Primary path Downstream Redundancy is accomplished via HSRP between the INET Routers in Active-

Standby Configuration Redundant Firewalls (Pix-535’s with VAC+) in Active-Standby Configuration Redundant Load-balancers (CSS11500 with SSL Acceleration Modules) in Active-Standby

Configuration Redundant Core Switches (CAT-6509’s) Redundant Distributed Switches (2950G-48) --- To be upgraded to 3560G-48TS-S as

required


Report Manager UpdateRelease 3.0 Update

Status of Release 3.1AT&T Enhancements


Report Manager – Release Updates

Release 3.0 Focused on growing the product architecture and code base to support the heavy

volumes and anticipated future growth Delivers some small feature enhancements: Expansion of MDN lookup functionality to

include international queries, list most recent messages first on the Subscriber search page, “Messages delivered in the last 24 hours” on the Welcome Page

Updated Deployment Timeline: July - September ‘07

Release 3.1 Focus on delivery new features for both SMS and MMS New features include items requested by AT&T Requirements have been delivered and are awaiting resource allocation Timeframe to be established when development is scheduled


Report Manager - Enhancements

The following chart displays Report Manager SMS enhancements requested by AT&T planned for development as part of Release 3.1.

Description Product Release Target Date

Report Manager: Reports & Analysis SectionsBe able to display and organize data in time period of choice, such as daily, weekly, bi-weekly, monthly, quarterly

3.1 TBD

Report Manager: Reports & Analysis SectionsBe able to display multiple time periods of data on one page (organized in selected time period)

3.1 TBD

Report Manager: Reports & Analysis SectionsBe able to download and display in Excel format

3.1 TBD

Report Manager: Reports & Analysis SectionsBe able to provide at least one year worth of old data

3.1 TBD

Report Manager: Reports & Analysis SectionsBe able to order data in selected choice such as ascending (descending) order based on carrier name or # of IC SMS delivered to carrier

3.1 TBD

Report Manager: Reports & Analysis SectionsBe able to sort data by i) Carrier and ii) Country Code

3.1 TBD


Other Relevant Updates

MMS UpdateApplication Messaging (Premium SMS)

mFolioiAnywhere


MMS Update


Global Reach - MMS

North American Domestic MMS is over 90% complete (see the Ecosystem slide, next)

Operators are planning international connectivity; however, to date, only about 200-220 operators worldwide, even offer international MMS services.

Sybase 365 is working on new MMS peering agreements with key international MMS hubs including Belgacom, Aicent, Cable & Wireless. We are also considering an all-Germany connectivity. Peering agreements with these companies is slow going.

Additional Sybase 365 MMS prospecting includes some new domestic markets outside USA, more Latin American connectivity, and more direct Asia-Pac and EMEA destinations

Phenomenal Traffic – Growth continues – up over 20% in Q2 over Q1


The MMS Ecosystem – North AmericaUpdated: July, 2007

Operator in Testing; not yet active

Active Operator Link

Link used for limited Routes

Peering Link (limited routes)

Tier 2/3

Bi-Lateral Connection


P2P MMS Roadmap Overview

2008

Enhanced Message Retry based on Error Response

Enable MMS “Relay” Method For ICMMS

-Supports some international operators

Support new KPIs in Messaging Platform

Exploitation of Existing Functionality-Add new images into MMS Message [for adverts, etc]-Add new text into MMS Message [for additional info]-Triggered SMS Messages based on some condition

2007

This roadmap outlines enhancements planned to the MMS services (excluding Report Manager MMS) for the year and into next year.

The primary goal is to provide more value-add and capabilities – especially since we will be expanding internationally.

More 2008 planning is ongoing now. New items being planned and we are reevaluating dev priorities

This roadmap outlines enhancements planned to the MMS services (excluding Report Manager MMS) for the year and into next year.

The primary goal is to provide more value-add and capabilities – especially since we will be expanding internationally.

More 2008 planning is ongoing now. New items being planned and we are reevaluating dev priorities

This item is now being reviewed

by SW Dev, now. Currently in our internal queues

Scheduling for these items is not definite, yet. Lower priority at

this time.


The Most Comprehensive MMS Interop Solution on the Market Today

Sybase365 provides a value-added inter-operator MMS solution that is more than just connectivity and routing:

Proven experience with Hundreds of Millions of commercial messages delivered to date

Proven experience in Cross-Operator Transcoding for the best user experience

Proven experience in multiple MMSC connectivity

Integrated Report Manager for real-time traffic reporting and message details

Automatic anti-virus scanning (to date, over 120K infected messages have been flagged and removed)

Connectivity in/out of the Americas; Expanding for international connectivity

Low startup costs

Reasonable transit fees

24x7x365 NOC and support

Secure, dedicated P2P messaging network – no need for traffic to compete with roaming or other data traffic

Secure network with multiple connectivity options (VPN, Frame, Dedicated IP)


Application Messaging & Premium SMS


Brand + Content Services Overview

Global reach: SMS, MMS, and WAP access to over 3/4 of the world’smobile subscribers

Global billing and settlement in most currencies worldwide via Premium SMS and WAP billing (125 premium billing connections)

Services, solutions, and tools needed to conduct targeted marketing campaigns around the world

Application distribution: Polling, alerts, broadcast messaging, voting,and competitions

Content management: Distribution services via subscriptions, push/pull SMS, WAP, and Web portals

Comprehensive reporting tools that enable users to track and analyze trends, including MO and MT by operator, peak traffic times, error message reporting, and handset delivery notifications

Sybase 365 offers brands, agencies, content providers, portals, sports leagues, and media and entertainment companies:


How are we doing with AT&T?

A2P report card – 1H07 (Mark Collins / Chris Black)

Sales Volume: 737,941 sales transactions Sybase 365 currently ranked 5th highest out of 18 in Sales volume

Sales Revenue: $1,352,614 Sybase 365 currently ranked 8th highest out of 18 in Sales Revenue

Refund Volume: 59,019 refunds Sybase 365 ranked 9th highest out of 18 in refund volume

Refund Amount: $125,169 Sybase 365 ranked 10th highest out of 18 in refund amount ($ returned)

Top Campaigns

Major League Baseball Facebook LatCel Sony Picture Digital


Application Messaging Strategy

•Focus on 3 core AM pillars

Marketing Agencies and Brands

Social Networking Environments

Content – Traditional

•Drive PSMS beyond content

Premium Marketing Programs

Drive Social Networking to PSMS

Bring More Value to AT&T

“Coordination”

Develop Opportunities that drive more value to AT&T, the Content/Application Providers and our Sybase Mobility family, i.e. mFolio, AvantGo, and iAnywhere


Application Messaging – Current Clients

•Brands and Marketing McDonalds Domino’s Pizza Sony Pictures

•Content Major League Baseball Sony Pictures Universal Music Group

•Social Networking Live Journal Facebook (limited carriers) MySpace (limited carriers)


Deliver the Web as a Mobile Data Service

Situation

Most publicly available content on the web is formatted for PC’s, not mobile devices.

Content optimized for mobile devices is very generic. Subscribers want more access to the “regular” web sites they

visit on the desktop, not just carrier decks.

Result Mobile browsing experience for Internet content is poor. It takes forever to download and is hard to navigate. Subscribers spend less time browsing and more time waiting

to find what they want. Subscribers end up rarely (if ever) using the Internet from their

phone.

Solution Offer converged customers easy access to any of their favorite

websites and personalized content on both the desktop and their mobile phone.


What mFolio Carrier Edition does…

ADVANCED RSS MANAGER/READER



TARGETED MOBILE BROWSING



PHOTO SITE MOBILIZING SOLUTION


Home/Mobile Web Convergence



Bring the Home Web and Mobile Web Experience Together Subscribers create and collect content on their broadband homepage which

is mirrored on their mobile phone.

Access Wireless Web in Useable Format Minimize clicks and scrolling needed to get to content

Deliver Highly Personalized Web Content to Subscribers Subscribers choose content that’s important to them

Receive Notification of Content Updates/Changes New content arrives keeping the mobile web experience dynamic

Easy To Use Subscribers come back to mFolio again and again


Value to AT&T

Home and Mobile Web Access in a Single Solution Deliver the Internet to Broadband and Mobile Users while

Maintaining Control Over Experience Complement Converged Pricing with Converged Functionality Give Subscribers a Valuable Content Service Provide Offering Across Broad Range of Device Types Drive Data Services Revenue

Provide Subscribers a Great Mobile Web Experience Drive Subscriber Data Network Usage Positive View of Carrier’s Service Subscriber Loyalty

Flexible Deployment – Hosted Solution Quick Time to Market Easy to Manage with Fewer Resources


Information Anywhere (iAnywhere) Suite


Vision for the Unwired Enterprise


Market Trends

Mobility increasingly treated as strategic part of enterprise IT, not a simple add-on or overlay

Recognition that effective mobile deployments rely on, and impact, back-office integration; no such thing as a “pure mobile” implementation

Recognition that a smart mobile implementation can create real competitive advantage – the potential to “leap frog” rivals

Mobile deployments moved beyond early adopter segments, e.g. field service


Source: Crossing the Chasm, G. Moore

+ Maturing of the enabling infrastructure

+ Measurable productivity improvements

+ Broader customer references

+ Emergence of pragmatic buyers

Entering “Early Majority”

InnovatorsEarly

Adopters Early Majority Late Majority LaggardsChasm

Market is Market is herehere


Mobile Enterprise Adoption

Business SolutionSecurity, Management, Messaging

TechnologyDriver

Key Requirements

Rich applications

Always available architecture

Integrated device management and security

Heterogeneous environment support and independence

Enterprise integration and process management

LOBITDevelopers/OEM


Best-of-Breed Capabilities… … Integrated into a Suite

Sybase Approach to Mobility

EmailEmail SecuritySecurity ManagementManagement ApplicationApplication

EnablementEnablement

InformationInformationAnywhereAnywhere

Mobile ApplicationsMobile Applications

Device Management/SecurityDevice Management/Security

MiddlewareMiddleware

Development ToolsDevelopment Tools

Data ManagementData Management


Information Anywhere Suite

Information Anywhere establishes the convergence of 4 key mobile enterprise requirements: Mobile Email & PIM Management Security Enterprise Application Enablement

Targeted at customers taking a strategic approach to mobile infrastructure

Enterprises looking to securely mobilize applications and business processes

Allows customers to support multiple applications, devices and networks without starting over to create mobile infrastructure each time


Mobilize PIM/Email

Focused on Enterprise Requirements

Microsoft Exchange, Lotus Notes and Novell GroupWise

Supports over 130 devices: Windows, Palm, Symbianand SyncML

On-premise provides complete control and independence

Secure, no staging of data outside the corporate network

Distributable, scalable architecture Interoperable with security and management Mature solution deployed to global 2000

companies


Security and Device Management

Security Features

Extension of mobile device management

Power-on password protection

Data-on-device encryption

Data fading and lockdown

Remote “kill” and data “wipe”

Broad mobile device support

Interoperability with email


Mobile Application Enablement

Key capabilities Always Available

Client performance is the key to mobile application adoption

On device data management and application with push messaging provide instant response under any conditions

Cross platform support simplifies supporting heterogeneous devices

Thin client support for devices with limited capabilities

End to End Security Common security architecture with other

components eases deployment Flexible firewall configurations

Single sign-on, LDAP and Active Directory integration Data encryption provides additional layer of security


Strategic Platform for Enterprise MobilityMobile Email & PIMManagement Security Application Enablement

Proven Technology More than 20,000 corporate customers 81 of the Fortune 100 More than 1,500 partners worldwide Millions of mobile devices

Information Anywhere SuiteBottom Line


Q & A … Next Meeting?

August 15st --- 10am-11am PST

Conference Bridge: 888-288-7572; 425-892-6366; PC:303448

Thank You !!!

Lunch @ Matt’s @ 1:30

AT&T Final - Formal SMS Ops Rev - July 2007

Documents

Transcript of AT&T Final - Formal SMS Ops Rev - July 2007