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Apparel in Romania ，2011


一、调研说明

中商情报网全新发布的《Apparel in Romania

，2011》主要依据国家统计局、国家发改委、商务部、中国海关、国务院发展研究中心、行业

协会、工商、税务、海关、国内外相关刊物的基础信息以及行业研究单位等公布和提供的大量

资料，结合深入的市场调研资料，由中商情报网的资深专家和研究人员的分析。首先，报告对

本行业的特征及国内外市场环境进行描述，其次，对本行业的上下游产业链，市场供需状况及

竞争格局等进行了细致的详尽剖析，接着报告中列出数家该行业的重点企业，并分析相关经营

财务数据。最后，对该行业未来的发展前景，投资风险及投资策略给出科学的建议。本报告是

行业生产、贸易、经销等企业在激烈的市场竞争中洞察市场先机，根据市场需求及时调整经营

策略，为战略投资者选择恰当的投资时机和公司领导层做战略规划提供了准确的市场情报信息

及科学的决策依据。

报告名称 Apparel in Romania ，2011

出版日期 Oct/2011

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二、报告目录

【About this report】：

This market report provides market trend and market growth analysis of the Apparel industry in Roma

nia. With this market report, you’ll be able to explore in detail the changing shape and potential of the

industry. You will now be able to plan and build strategy on real industry data and projections.

The Apparel in Romania market research report includes:

• Analysis of key supply-side and demand trends


• Detailed segmentation of international and local products

• Historic volumes and values, company and brand market shares

• Five year forecasts of market trends and market growth

• Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

• What is the market size of Apparel in Romania?

• What are the major brands in Romania?

• How dynamic is the growth of clothing and footwear internet sales?

• What is the performance of women’s clothing vs men’s clothing?

• What % of clothing and footwear sales goes through grocery retailers?

Why buy this report?

• Gain competitive intelligence about market leaders

• Track key industry trends, opportunities and threats

• Inform your marketing, brand, strategy and market development, sales and supply functions

Each report is delivered with the following components:

Report: PDF and Word

Market statistics: Excel workbook


Sample Analysis

EXECUTIVE SUMMARY

Poor evolution of local apparel producers continues in 2010

The economic recession harshly hit local manufacturers of textile products and garments in Romania,

as lohn agreements became less reliable, prompting many small operators to cease trading. Companies

were forced to adapt to the new conditions and to create and develop private label products while sign

ificantly investing in training personnel. Labour migration and the high cost of labour prompted some

companies to rely on Chinese workers while others invested in technological innovation in order to ma

ke production more efficient. In addition to administrative problems, local players have had to face un

fair competition posed by large international apparel retailers, with little, if any, support from the auth

orities.

Recession fails to damage local potential

Despite an increase in the VAT rate in 2010, to 24%, major layoffs and cautious consumption among

consumers, fashion enthusiasts had various reasons to rejoice in 2010, as various large international fa

shion retailers announced their intention to enter apparel in Romania. Based on the assumption of eco

nomic recovery in Romania, fashion retailers seek to buy or rent outlets in prime locations in order to t

ake advantage of the favourable low prices. This has also been boosted by plans to create additional ne

w shopping centres.

Focus on promotions in 2010

Despite the negative effects of the economic downturn demand for luxury items in apparel in Romania

managed to remain impervious, as these products are targeted at high-

income consumers. However, over 2009 and 2010, low- and middle-

income consumers benefited from regular promotions and often price cuts, which helped to stimulate

demand for non-

luxury products. The growth potential for apparel in 2011 remains low, owing to the difficult economi

c circumstances however apparel is expected to be characterised by relative stability and increased pre


dictability.

H&M to enter apparel in Romania

The entrance (which was confirmed in 2010) of H&M, a leading international brand, in apparel, signif

ies an outstanding vote of trust in the growth potential of apparel in Romania. The financial power of l

arge international chained apparel retailers represents a huge competitive advantage over domestic pro

ducers. According to trade sources, over the forecast period, franchising companies are also expected t

o officially enter apparel, offering strong American brands or brands from other retailers in Northern

Europe.

Romanians become more cautious with regard to spending

One of the key features of the economic recession was the reaction of consumers and the effect on thei

r purchasing. Consumers gradually adapted to the circumstances by reducing their expenditure and pa

ying more consideration to the price-

quality ratio. Moreover, Romanians became used to and increasingly keen on promotions. This promp

ted retailers to alter their strategies and change their focus. The increased competition expected in 201

1, as a result of the entrance of new players, and economic recovery are expected to present consumers

with even wider choices and to prompt companies to further improve their services and to focus on ad

ding a little something extra to the shopping experience for consumers.

【Table of Contents】：

Apparel in Romania - Industry Overview

EXECUTIVE SUMMARY

Poor evolution of local apparel producers continues in 2010

Recession fails to damage local potential

Focus on promotions in 2010



Romanians become more cautious with regard to spending

KEY TRENDS AND DEVELOPMENTS

Conditions for textile manufacturers become increasingly challenging

The attraction of apparel in Romania remains strong


Shift in consumer behaviour with regard to apparel

MARKET DATA

• Table 1 Sales of Apparel by Category: Volume 2005-2010

• Table 2 Sales of Apparel by Category: Value 2005-2010

• Table 3 Sales of Apparel by Category: % Volume Growth 2005-2010

• Table 4 Sales of Apparel by Category: % Value Growth 2005-2010

• Table 5 Apparel Company Shares 2006-2010

• Table 6 Apparel Brand Shares 2007-2010

• Table 7 Sales of Apparel by Distribution Format: % Analysis 2005-2010

• Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2010

• Table 9 Forecast Sales of Apparel by Category: Volume 2010-2015

• Table 10 Forecast Sales of Apparel by Category: Value 2010-2015


• Table 11 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015

• Table 12 Forecast Sales of Apparel by Category: % Value Growth 2010-2015

DEFINITIONS

• Summary 1 Research Sources

Apparel in Romania - Company Profiles

adidas Romania SRL in Apparel (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

• Summary 4 adidas Romania SRL: Competitive Position 2010

Azali Trading SA in Apparel (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

• Chart 1 Azali Trading SA: Zara in Bucharest (1)


• Chart 2 Azali Trading SA: Zara in Bucharest (2)

PRODUCTION


• Summary 7 Azali Romania SRL: Competitive Position 2010

INTERNET STRATEGY

Elmec Romania SRL in Apparel (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION


• Table 13 Elmec Romania SRL: Competitive Position 2010

INTERNET STRATEGY

Fabio Comprod SRL in Apparel (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND


PRODUCTION


INTERNET STRATEGY

Harmatric SRL in Apparel (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION


INTERNET STRATEGY

Jolidon Romania SRL in Apparel (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION


• Summary 16 Jolidon Romania SRL: Competitive Position 2010


INTERNET STRATEGY

Leonardo SRL in Apparel (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND


• Summary 19 Leonardo SRL: Competitive Position 2010

INTERNET STRATEGY

Musette International Srl in Apparel (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPANY BACKGROUND

PRODUCTION


INTERNET STRATEGY

Childrenswear in Romania - Category Analysis

HEADLINES


TRENDS

• Fashion for children was a mere fantasy in Romania before the 1990s and the concept only started to

develop after 2000 when large international brands were able to make an entrance in Romania, for exa

mple Mothercare, Prémaman, Benettone, Adidas and Zara among others. However, as a result of the n

egative effects of the global recession, demand for products in childrenswear started to slowdown in 2

008 and the situation worsened over 2009 and 2010. As a result of the economic downturn, consumers

became more cautious with regard to their spending on childrenswear and the enthusiasm of investors

dwindled. Therefore, childrenswear registered retail volume growth of -7% in 2010.

COMPETITIVE LANDSCAPE

• With its wide distribution coverage and its offer of a wide range of economy and standard products i

n childrenswear, Carrefour Romania SA managed to attract new consumers in 2010 and to maintain it

s leading position with a retail value share of 6%. The company was followed by Inditex, Industria de

Diseño Textil SA, the retail value share of which has grown steadily since 2005, with a retail value sh

are of 2% in 2010. C&A Romania, which entered childrenswear in 2008, was ranked third in 2010 hav

ing managed to garner a retail value share of 1%.

PROSPECTS

• As the negative effects of the global economic downturn continue to dissipate and signs of economic

recovery become increasingly strong, Romanian consumers are expected to benefit from increased pu

rchasing power. As a result, parents are expected to start to purchase more products in childrenswear a

nd thus the category is expected to grow by a retail volume CAGR of 2% over the forecast period. Ho

wever, in constant retail value terms, there is not expected to be recovery until 2013 as a result of whic

h childrenswear is expected to grow by a constant retail value CAGR of -1% over the forecast period.

CATEGORY DATA

• Table 14 Sales of Childrenswear by Category: Volume 2005-2010

• Table 15 Sales of Childrenswear by Category: Value 2005-2010


• Table 16 Sales of Childrenswear by Category: % Volume Growth 2005-2010

• Table 17 Sales of Childrenswear by Category: % Value Growth 2005-2010

• Table 18 Childrenswear Company Shares 2006-2010

• Table 19 Childrenswear Brand Shares 2007-2010

• Table 20 Sales of Childrenswear by Distribution Format: % Analysis 2005-2010

• Table 21 Forecast Sales of Childrenswear by Category: Volume 2010-2015

• Table 22 Forecast Sales of Childrenswear by Category: Value 2010-2015

• Table 23 Forecast Sales of Childrenswear by Category: % Volume Growth 2010-2015

• Table 24 Forecast Sales of Childrenswear by Category: % Value Growth 2010-2015

Clothing Accessories in Romania - Category Analysis

HEADLINES

TRENDS

• Clothing accessories registered dynamic retail volume and retail value growth prior to the global eco

nomic downturn, as fashion retailing increased in strength in Romania and the development of shoppi

ng centres in the majority of large cities across the country picked up speed. However, the onset of the

economic downturn hampered the successful development of clothing accessories thus due to the cont

inued negative economic environment in 2010, the category registered retail volume growth of -2%.


• With 52 Meli Melo Paris outlets across Romania, Gamabell Exim Srl was able to maintain its lead in

highly fragmented clothing accessories in 2010, with a retail value share of 4%. It was followed by In


ditex, Industria de Diseño Textil SA, with a retail value share of 3% and Cosmomoda SA, which also

accounted for a retail value share of 3% in 2010.

PROSPECTS

• The growth potential for clothing accessories over the forecast period is significant, as products in th

is category are easy to display and easy to sell. In addition, the product range in belts, scarves, hats/ca

ps and gloves is very wide with all consumers being able to find something to meet their needs and tas

tes. Also, regardless of the city or location of outlets, products in clothing accessories are mostly purch

ased by 18-to-50-year-

old female consumers, who are careful about their image and interested in fashion trends. Relying on

demand from this solid consumer base, clothing accessories is expected to grow by a retail volume CA

GR of 3% over the forecast period. However, with female consumers continuing to turn towards low-

priced items for as long as the negative economic conditions persist, it is expected to take time for con

stant retail value sales of clothing accessories to recover.

CATEGORY DATA

• Table 25 Sales of Clothing Accessories by Category: Volume 2005-2010

• Table 26 Sales of Clothing Accessories by Category: Value 2005-2010

• Table 27 Sales of Clothing Accessories by Category: % Volume Growth 2005-2010

• Table 28 Sales of Clothing Accessories by Category: % Value Growth 2005-2010

• Table 29 Clothing Accessories Company Shares 2006-2010

• Table 30 Clothing Accessories Brand Shares 2007-2010

• Table 31 Sales of Clothing Accessories by Distribution Format: % Analysis 2005-2010

• Table 32 Forecast Sales of Clothing Accessories by Category: Volume 2010-2015


• Table 33 Forecast Sales of Clothing Accessories by Category: Value 2010-2015

• Table 34 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2010-2015

• Table 35 Forecast Sales of Clothing Accessories by Category: % Value Growth 2010-2015

Footwear in Romania - Category Analysis

HEADLINES

TRENDS

• Over the review period, the vast majority of domestic products in footwear in Romania were exporte

d however in 2010 local manufacturers once again started to focus more on domestic demand. Althou

gh demand for products in footwear continued to decrease in 2010 due to the lingering negative effect

s of the economic downturn, domestic players have begun to realise the strong growth potential of foot

wear owing to the high number of Romanian consumers that live in rural locations.


• Leonardo SRL maintained its lead in footwear in 2010, accounting for a retail value share of 11%, d

ue to its leading position in both children’s footwear and women’s footwear, in which it was ranked fir

st in 2010, with retail value shares of 8% and of 12% respectively. It was followed by Elmec Romania

SRL, with a retail value share of 7% due to its leading position in men’s footwear and the fact that it

was ranked second in children’s footwear in 2010.

PROSPECTS

• With both retailers and manufacturers of footwear feeling positive about the growth potential of foot

wear and encouraged to make efforts to boost purchases among consumers, footwear is expected to gr

ow by a retail volume CAGR of 4% over the forecast period. However, for as long as the negative effe

cts of the global economic downturn remain, Romanian consumers are expected to continue to be caut

ious in terms of their purchasing behaviour and to adopt a restrained approach regarding the purchase

of expensive products. As a result, footwear is expected to grow by a constant retail value CAGR of -


2% over the forecast period.

CATEGORY DATA

• Table 36 Sales of Footwear by Category: Volume 2005-2010

• Table 37 Sales of Footwear by Category: Value 2005-2010

• Table 38 Sales of Footwear by Category: % Volume Growth 2005-2010

• Table 39 Sales of Footwear by Category: % Value Growth 2005-2010

• Table 40 Footwear Company Shares 2006-2010

• Table 41 Footwear Brand Shares 2007-2010

• Table 42 Sales of Footwear by Distribution Format: % Analysis 2005-2010

• Table 43 Forecast Sales of Footwear by Category: Volume 2010-2015

• Table 44 Forecast Sales of Footwear by Category: Value 2010-2015

• Table 45 Forecast Sales of Footwear by Category: % Volume Growth 2010-2015

• Table 46 Forecast Sales of Footwear by Category: % Value Growth 2010-2015

Hosiery in Romania - Category Analysis

HEADLINES

TRENDS

• The challenging economic situation in Romania at the end of the review period posed financial diffic

ulties with regard the level of disposable income of many Romanian consumers, which materialised in


to reduced demand for and spending on various products in apparel, including hosiery, over 2009 and

2010. Therefore, hosiery registered retail volume growth of -6% and retail value growth of -

8% in 2010.


• As in many categories of apparel, Romanians turned towards less or the least expensive products in h

osiery in 2010 due to restrictions on their purchasing power. Therefore, supermarket/hypermarket retai

ler Carrefour Romania SA garnered a retail value share of 7% of hosiery in 2010 and maintained its le

ading position. The company was followed by local manufacturer, Mondex SA, with a retail value sha

re of 2%, and Mondorom SRL, a Hungarian company which accounted for a share of 1% with its imp

orted products.

PROSPECTS

• Female consumers of all ages in Romania use products in hosiery thus the category is expected to rec

over as soon as economic recovery takes hold and as Romanian consumers start to benefit from increa

ses in their level of disposable income and increases in their purchasing power. Hosiery is expected to

grow by a retail volume CAGR of 4% over the forecast period however it is expected to take time for

consumers to start to purchase more expensive products thus it is expected to register constant retail v

alue growth at a CAGR of -1% over the forecast period.

CATEGORY DATA

• Table 47 Sales of Hosiery by Category: Volume 2005-2010

• Table 48 Sales of Hosiery by Category: Value 2005-2010

• Table 49 Sales of Hosiery by Category: % Volume Growth 2005-2010

• Table 50 Sales of Hosiery by Category: % Value Growth 2005-2010

• Table 51 Hosiery Company Shares 2006-2010


• Table 52 Hosiery Brand Shares 2007-2010

• Table 53 Sales of Hosiery by Distribution Format: % Analysis 2005-2010

• Table 54 Forecast Sales of Hosiery by Category: Volume 2010-2015

• Table 55 Forecast Sales of Hosiery by Category: Value 2010-2015

• Table 56 Forecast Sales of Hosiery by Category: % Volume Growth 2010-2015

• Table 57 Forecast Sales of Hosiery by Category: % Value Growth 2010-2015

Men's Jeans in Romania - Category Analysis

HEADLINES

TRENDS

• Male consumers in Romania are generally less interested in buying, changing and owing as many pai

rs of jeans as female consumers. However, they tend to opt for better quality products when making p

urchases. Therefore, although male consumers purchased many fewer pairs of jeans than female consu

mers in Romania in 2010, retail value sales of men’s jeans were only 40% lower than retail value sales

of women’s jeans in 2010.


• Kenvelo Romania SRL was the leading player in highly fragmented men’s jeans in 2010, with a retai

l value share of 3%, followed by Carrefour Romania SA, with a retail value share of 2%, with its Tex

brand, and Inditex, Industria de Diseño Textil SA, with a retail value share of 2%. The common featur

es of these leading players in men’s jeans are the affordability of their products, the wide distribution c

overage of their products and their large variety of products, with products present in economy, standa

rd and premium men’s jeans.

PROSPECTS


• Men’s jeans is expected to grow by a retail volume CAGR of 4% and a constant retail value CAGR

of 1% over the forecast period. The growth performance of the category is expected to improve from 2

011 onwards as the negative effects of the economic slowdown subside and as demand for products in

creases among male Romanian consumers.

CATEGORY DATA

• Table 58 Sales of Men’s Jeans: Volume 2005-2010

• Table 59 Sales of Men’s Jeans: Value 2005-2010

• Table 60 Sales of Men’s Jeans: % Volume Growth 2005-2010

• Table 61 Sales of Men’s Jeans: % Value Growth 2005-2010

• Table 62 Sales of Men’s Jeans by Type: % Volume Breakdown 2005-2010

• Table 63 Sales of Men’s Jeans by Type: % Value Breakdown 2005-2010

• Table 64 Men’s Jeans Company Shares 2006-2010

• Table 65 Men’s Jeans Brand Shares 2007-2010

• Table 66 Forecast Sales of Men’s Jeans: Volume 2010-2015

• Table 67 Forecast Sales of Men’s Jeans: Value 2010-2015

• Table 68 Forecast Sales of Men’s Jeans: % Volume Growth 2010-2015

• Table 69 Forecast Sales of Men’s Jeans: % Value Growth 2010-2015

Men's Outerwear in Romania - Category Analysis


HEADLINES

TRENDS

• Male consumers in Romania generally show less interest in purchasing new items of clothing or cha

nging items of clothing than female consumers and in possessing as many items of clothing as female

consumers. Therefore, in 2010, men’s outerwear registered retail volume growth of -8%.


• Carrefour Romania SA was the leading player in men’s outerwear in 2010, with a retail value share o

f 5%, with its private label brand Tex. Inditex, Industria de Diseño Textil SA was ranked second and

mastered a retail value share of 2% with its wide range of brands including Zara, Pull & Bear, Massim

o Dutti, Bershka, Stradivarius and Oysho. Kenvelo Romania SRL was ranked third with a retail value

share of 2% in 2010, due to the popularity among male consumers of products in the 65 Kenvelo outle

ts across Romania.

PROSPECTS

• Over the forecast period, men’s outerwear is expected to register positive retail volume growth, at a

CAGR of 3%, as Romanian male consumers start to purchase more products in men’s outerwear. How

ever, they are expected to continue to opt for less expensive products thus the constant retail value gro

wth of men’s outerwear is expected to stagnate over the forecast period.

CATEGORY DATA

• Table 70 Apparel Size Chart for Men: Otto (40-50)



• Table 73 Apparel Size Chart for Men: Zara Man


• Table 74 Trousers Size Chart for Men: Secuiana (421-A > 52-1-A)

• Table 75 Trousers Size Chart for Men: Secuiana (54-1-A>64-1-A)

• Table 76 Sales of Men’s Outerwear: Volume 2005-2010

• Table 77 Sales of Men’s Outerwear: Value 2005-2010

• Table 78 Sales of Men’s Outerwear: % Volume Growth 2005-2010

• Table 79 Sales of Men’s Outerwear: % Value Growth 2005-2010

• Table 80 Men’s Outerwear Company Shares 2006-2010

• Table 81 Men’s Outerwear Brand Shares 2007-2010

• Table 82 Sales of Men’s Outerwear by Distribution Format: % Analysis 2005-2010

• Table 83 Forecast Sales of Men’s Outerwear: Volume 2010-2015

• Table 84 Forecast Sales of Men’s Outerwear: Value 2010-2015

• Table 85 Forecast Sales of Men’s Outerwear: % Volume Growth 2010-2015

• Table 86 Forecast Sales of Men’s Outerwear: % Value Growth 2010-2015

Men's Underwear, Nightwear and Swimwear in Romania - Category Analysis

HEADLINES

TRENDS

• Men's underwear, nightwear and swimwear performed negatively in terms of retail volume and retail

value growth over 2009 and 2010, as male consumers and their wives or their mothers became more c


autious regarding household expenditure. They started to put less money aside for purchases in this cat

egory and to increasingly substitute various products with other types of products.


• In 2010, Jolidon Romania SRL continued to lead in men’s underwear, nightwear and swimwear, gar

nering a retail value share of 5%. Owing to widespread appreciation of its Jolidon brand, both domesti

cally and internationally, the company was able to remain strong throughout the difficult and demandi

ng period of the economic downturn.

PROSPECTS

• Men's underwear, nightwear and swimwear possesses significant forecast period growth potential ow

ing to the large share of the Romanian population that resides in rural areas, in which there is poor pen

etration by retailers. Also, demand is expected to begin to increase thus the category is expected to gro

w by a retail volume CAGR of 3% over the forecast period. However, in constant retail value terms, th

ere is expected to be a continued slowdown over the forecast period.

CATEGORY DATA

• Table 87 Sales of Men’s Underwear, Nightwear and Swimwear by Category: Volume 2005-2010

• Table 88 Sales of Men’s Underwear, Nightwear and Swimwear by Category: Value 2005-2010

• Table 89 Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Volume Growth 200

5-2010

• Table 90 Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2005-

2010

• Table 91 Men’s Underwear, Nightwear and Swimwear Company Shares 2006-2010

• Table 92 Men’s Underwear, Nightwear and Swimwear Brand Shares 2007-2010


• Table 93 Sales of Men’s Underwear, Nightwear and Swimwear by Distribution Format: % Analysis

2005-2010

• Table 94 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: Volume 2010

-2015

• Table 95 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: Value 2010-

2015

• Table 96 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Volume Gr

owth 2010-2015

• Table 97 Forecast Sales of Men’s Underwear, Nightwear and Swimwear by Category: % Value Gro

wth 2010-2015

Women's Jeans in Romania - Category Analysis

HEADLINES

TRENDS

• The economic downturn continued to affect the Romanian economy in 2010. Forced to be more ratio

nal regarding their monthly spending, various consumers across the country prioritised their expenses

and thus the purchase of products in women’s jeans decreased in priority. Many female consumers co

ntinued to shift to more affordable products in women’s jeans, as a result of which economy women’s

jeans and standard women’s jeans accounted for a combined retail volume share of 82% of women’s j

eans in 2010.


• There are numerous players in women’s jeans, very few of which have managed to acquire significa

nt retail value shares. The leading player in 2010 was Kenvelo Romania SRL with a retail value share

of 3%. The company is well established in Romania and it offers products under its Kenvelo brand. Th

e company was followed by Carrefour Romania SA, with its brand Tex, which gained substantial retai


l value share over the second half of the review period owing to the negative effects of the global finan

cial crisis. The company accounted for a retail value share of 2% of women’s jeans in 2010. Inditex, I

ndustria de Diseño Textil SA was ranked third in women’s jeans in 2010, with a retail value share of 2

%, due mainly to the strength of its Zara brand. These three leading companies have managed to raise

awareness among Romanian consumers throughout sustained promotional efforts, a good price/quality

ratio and widespread distribution of their products.

PROSPECTS

• Women’s jeans is expected to grow by a retail volume CAGR of 3% and a retail value CAGR of 4%

over the forecast period. Once the economic situation starts to improve, female consumers are expecte

d to purchase more pairs of jeans. Also, with the wide variety of retailers selling women’s jeans, consu

mers are expected to have a great amount of choice in terms of price.

CATEGORY DATA

• Table 98 Sales of Women’s Jeans: Volume 2005-2010

• Table 99 Sales of Women’s Jeans: Value 2005-2010

• Table 100 Sales of Women’s Jeans: % Volume Growth 2005-2010

• Table 101 Sales of Women’s Jeans: % Value Growth 2005-2010

• Table 102 Sales of Women’s Jeans by Type: % Volume Breakdown 2005-2010

• Table 103 Sales of Women’s Jeans by Type: % Value Breakdown 2005-2010

• Table 104 Women’s Jeans Company Shares 2006-2010

• Table 105 Women’s Jeans Brand Shares 2007-2010

• Table 106 Forecast Sales of Women’s Jeans: Volume 2010-2015


• Table 107 Forecast Sales of Women’s Jeans: Value 2010-2015

• Table 108 Forecast Sales of Women’s Jeans: % Volume Growth 2010-2015

• Table 109 Forecast Sales of Women’s Jeans: % Value Growth 2010-2015

Women's Outerwear in Romania - Category Analysis

HEADLINES

TRENDS

• In 2010, female consumers in Romania purchased fewer products in women’s outerwear and they op

ted to spend less money on the items they needed. The tendency among many female consumers was t

o postpone or even cancel purchases in women’s outerwear to a larger degree than in 2009. Moreover,

as vintage/handmade clothing fairs and vintage fashion have gained in importance among female con

sumers in Romania with women using vintage clothing items to create their own personal style, it has

become quite popular for younger women to “preserve” their outfits.


• Women’s outwear is a large category of apparel in Romania, with few players having enough strengt

h to conquer large retail value shares. The players that have succeeded in acquiring leading retail value

shares are those that have widespread distribution in all urban locations, for example through chained

branded retail outlets, for example Inditex, Industria de Diseño Textil SA and Orsay Romania SRL. In

2010 Inditex, Industria de Diseño Textil SA was ranked first in women’s outerwear in 2010 with a ret

ail value share of 3% owing to its wide array of brands followed by Orsay Romania SRL with a retail

value share of 2%

PROSPECTS

• The performance of women’s outwear is very much linked to economic fluctuations and per capita di

sposable income of female consumers. As the Romanian economy is expected to start to grow in 2011

, the level of disposable income of female consumers is expected to increase, as a result of which these


consumers will show increased interest in products in women’s outerwear. Therefore, women’s outer

wear is expected to grow by a retail volume CAGR of 3% over the forecast period. However, retail val

ue growth is expected to be at a CAGR of 3% over the forecast period.

CATEGORY DATA

• Table 110 Apparel Size Chart for Women: La Redoute (size 34 > 44

• Table 111 Apparel Size Chart for Women: La Redoute (size 46 > 46)

• Table 112 Apparel Size Chart for Women: La Redoute (size 58 > 60)

• Table 113 Apparel Size Chart for Women: Quelle (32-42)



• Table 116 Apparel Size Chart for Women: Otto (32-42)



• Table 119 Sales of Women’s Outerwear: Volume 2005-2010

• Table 120 Sales of Women’s Outerwear: Value 2005-2010

• Table 121 Sales of Women’s Outerwear: % Volume Growth 2005-2010

• Table 122 Sales of Women’s Outerwear: % Value Growth 2005-2010

• Table 123 Women’s Outerwear Company Shares 2006-2010


• Table 124 Women’s Outerwear Brand Shares 2007-2010

• Table 125 Sales of Women’s Outerwear by Distribution Format: % Analysis 2005-2010

• Table 126 Forecast Sales of Women’s Outerwear: Volume 2010-2015

• Table 127 Forecast Sales of Women’s Outerwear: Value 2010-2015

• Table 128 Forecast Sales of Women’s Outerwear: % Volume Growth 2010-2015

• Table 129 Forecast Sales of Women’s Outerwear: % Value Growth 2010-2015

Women's Underwear, Nightwear and Swimwear in Romania - Category Analysis

HEADLINES

TRENDS

• Following the general trend in apparel, women’s underwear, nightwear and swimwear experienced a

further slowdown in retail volume growth in 2010, with growth of -

5%, and in current retail value growth, with growth of -

10%. This was due to the cautious approach to spending among female consumers and their strategy o

f prioritising purchases as a result of the effects of the global economic downturn on their level of disp

osable income.


• Women’s underwear, nightwear and swimwear in Romania is flooded with a large number of unbran

ded products, which are sold through variety stores. There are few widely acknowledged brands prese

nt and few that have been able to garner a sizeable retail value share.

PROSPECTS

• Women's underwear, nightwear and swimwear is expected to recapture its pre-


crisis dynamism over the forecast period and to grow by a retail volume CAGR of 3% and a current re

tail value CAGR of 2% over the forecast period. Women’s underwear is expected to register the most

dynamic growth at retail volume and current retail value CAGRs of 3% and of 4% respectively over th

e forecast period.

CATEGORY DATA

• Table 130 Sales of Women’s Underwear, Nightwear and Swimwear by Category: Volume 2005-

2010

• Table 131 Sales of Women’s Underwear, Nightwear and Swimwear by Category: Value 2005-2010

• Table 132 Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Volume Growt

h 2005-2010

• Table 133 Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Value Growth 2

005-2010

• Table 134 Women’s Underwear, Nightwear and Swimwear Company Shares 2006-2010

• Table 135 Women’s Underwear, Nightwear and Swimwear Brand Shares 2007-2010

• Table 136 Sales of Women’s Underwear, Nightwear and Swimwear by Distribution Format: % Anal

ysis 2005-2010

• Table 137 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: Volume

2010-2015

• Table 138 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: Value 20

10-2015

• Table 139 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Volum

e Growth 2010-2015


• Table 140 Forecast Sales of Women’s Underwear, Nightwear and Swimwear by Category: % Value

Growth 2010-2015

【Segmentation】：

This market research report includes the following:

• Apparel

o Clothing

§ Childrenswear

§ Boys' Clothing

§ Girls' Clothing

§ Baby and Toddler Wear

§ Clothing Accessories

§ Belts

§ Gloves

§ Hats/Caps

§ Scarves

§ Ties

§ Other Clothing Accessories

§ Hosiery

§ Socks


§ Tights

§ Other Hosiery

§ Men's Outerwear

§ Men's Jeans

§ Men's Outerwear (Excl Jeans)

§ Men's Jackets and Coats

§ Men's Jumpers

§ Men's Shirts

§ Men's Shorts and Trousers

§ Men's Suits

§ Men's Tops

§ Other Men's Outerwear

§ Men's Underwear, Nightwear and Swimwear

§ Men's Nightwear

§ Men's Swimwear

§ Men's Underwear

§ Women's Outerwear


§ Women's Jeans

§ Women's Outerwear (Excl Jeans)

§ Women's Dresses

§ Women's Jackets and Coats

§ Women's Jumpers

§ Women's Leggings

§ Women's Shirts and Blouses

§ Women's Shorts and Trousers

§ Women's Skirts

§ Women's Suits

§ Women's Tops

§ Other Women's Outerwear

§ Women's Underwear, Nightwear and Swimwear

§ Women's Nightwear

§ Women's Swimwear

§ Women's Underwear

o Footwear


§ Children's Footwear

§ Men's Footwear

§ Men's Non-Sports Footwear

§ Men's Sports Footwear

§ Women's Footwear

§ Women's Non-Sports Footwear

§ Women's Sports Footwear

【Statistics Included】：

For each category and subcategory you will receive the following data in Excel format:

From Passport

• Market sizes

• Company shares

• Brand shares

• Distribution

• Analysis by type

• Pricing

Market size details:

• Retail volume


• Retail volume % growth

• Retail volume per capita

• Retail value retail selling price % growth

• Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY

• Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY

• Retail value retail selling price real (constant 2008) prices % growth

• Retail value retail selling price real (constant 2008) prices local currency, USD, EUR, GBP, CHF, JP

Y

• Retail value retail selling price real (constant 2008) prices per capita local currency, USD, EUR, GB

P, CHF, JPY

• Retail value retail selling price nominal (current) prices % growth

• Retail value retail selling price nominal (current) prices local currency, USD, EUR, GBP, CHF, JPY

• Retail value retail selling price nominal (current) prices per capita local currency, USD, EUR, GBP,

CHF, JPY

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