Anu Tan -Getwear
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Transcript of Anu Tan -Getwear
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Anubhuti agarwal
Tanavi khandpur
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MASS CUSTOMISATION
A custom jeans site targeting the US market
Ship to Europe and Asia also.
Website is very carefully designed.
Best of breed practices for a good co-design toolkit.
Caters to personalisation and customisation or standardised
product requirements
Applicable for women and mens wear
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CUSTOMISATION DETAILS
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Example of Customisation of Jeans
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CUSTOMER
PERSONALISATION
PACKAGING
SHIPPING
WAREHOUSE
ASSEMBLY
UNIT 1
QUALITY CONTROL
CUSTOMISED PRODUCT
CUSTOMISED DESIGN AND PATTERN
LENGTH
SIZE
COLOUR
FABRIC
WASH
FINISH
PRICING
CONFIRM ORDER
ASSEMBLY
UNIT 2
SPACE
PERSONNEL
PACKAGED PRODUCT
FAST
SECURE AND
SAFE
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Jeans
Design
Customised
Jeans
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Differentiation Point
Raw material
Finishes
Degree of Customisation
Patterns &
Cutting
EmbroideryDifferentiation Point
Sewing
trims inspection
Packaging
Final productshipping.
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+
Sensitivity
Individualisation
Consumer Sacrifice
0 1 0
0 1 0
8
2
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EFFECTS
PRICE RANGE:
$99 to $299
DELIVERY TIME:
2- 10 Days
*10 $ delivery charge
PRODUCT VARIATIONS By:
Colour:2
Wash:6
Fabric: 2 or more Styles for each Wash Variety
Style:10
Length:3
Rise:3
Threads, Buttons, Trims, Pockets etc.
Embroidery
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Comparison To CupStereotypes of the level - Mass Personalization
develops a niche in the market
comprehensive picture library
range of symbols, effects and finishes
subject index to browse through personalization
Why Not streotyped as Mass Customisation
customers do not have the option of uploading or creating their own design
limited patterns, pictures, colour
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Comparison Graph
0
0.2
0.40.6
0.8
1
1.2
1.41.6
1.8
0 2 4 6 8 10 12
Cost/cost of standard Vs Degree of Customization 6
7
9
10
Vans
Laudi vindi
Indidenim
getwear
Degree ofCustomization
Cost
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Comparison Graph
0
2
4
6
8
10
12
0 2 4 6 8 10 12
Delivery time Vs Degree ofCustomization
6
7
9
10
Vans
Laudi vindi
Indidenim
getwear
Degree ofCustomization
Deliv
erytime
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Comparison Graph
0
2
4
6
8
10
12
0 100 200 300 400 500
Delivery time Vs Variety/Variety ofStandard
30
0.5
12
400
Deliv
erytime
Variety (106)
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ADVANTAGES
Great inspiration and catalog to give you orientation and ideas.
Easy To comprehend visualization balancing between usability andrealistic views.
Great design capabilities and Variations.
Different models and sizes already in the co-design toolkit, not just in the
measurement part. Great details in trims. Look at the selection of buttons: Options are shown
before selected color, not just generically.
Great personalization capacities and high user interactivity.
Lot's of social media connections
Option to offer customer/users design to others, earning a $10 bonus
every time it is ordered. One of the few sites that put this kind of P2Pinteraction into practice .
Secure and fast Delivery Methods
Multiple Payment Options
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DISADVANTAGES
No clarity in delivery time of products under
Standard and Custom Categories
Options for customisation are limited Will not succeed on large scale due to limited
market
Competition from brands such asL
evis andDiesel
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THANK YOU