An alcoholic drink made through fermentation of Fruits ... (주) 비티엔자료제공}An alcoholic...

www.gate4india.com(주) 비티엔자료제공PDF created with pdfFactory trial version www.pdffactory.com

http://www.gate4india.com(

http://www.pdffactory.com

www.gate4india.com(주) 비티엔자료제공

} An alcoholic drink made through fermentation of Fruits

such as… Blackberries, grapes, strawberries, peaches,

etc… Starch-based materials

PDF created with pdfFactory trial version www.pdffactory.com




} Overall Health Benefits:} • Anti-aging effects in red grape skins (Harvard Medical

School in Boston, 2004)

} Men’s Health Benefits:} • Lower risk of heart attack for men with high blood pressure

(Worcester Medical Center in Massachusetts, 2004)

} Heart Health Benefits:} • Coronary heart disease reduced (University of California,

Davis, 1995)• Healthier blood vessels in elderly (University of Ferrara in Italy, 2004)





} Cancer Prevention:} • Cancer cells killed by protein in red grape skins

(University of Virginia Health System, 2004)

} Lung Health Benefits:} • Improved lung function from antioxidants in white

(American Thoracic Society, 2002)

} Women’s Health Benefits:} • Decreased ovarian cancer risk (The Queensland Institute of

Medical Research in Australia, 2004)• Stronger bones (Twin Research and Genetic Epidemiology Unit, St. Thomas’ Hospital in London, 2004)





ó A $100 Million Indian Wine Industry is growing at more than 25% annually since 2003

ó Maharashtra is leading among the states with 51 wineries and 13 million litres production annual growth rate of 30%

ó 72,000 wine cases are imported mainly by ITDC, San sula , Brind co, E & J Gallo and other private companies.

ó At present 7,62,000 wine cases are sold every year, which includes 46,000 cases of sparkling wines.





} Social And Cultural Factor} Culture} Demography} Economic Condition} Media and Publicity

Influence} Special Interest Groups





} Mumbai is the economic capital of India

} Counted in richest city

} Per capita income is high

} Sophisticated people

} Adopting western lifestyle





} Grover} Sula wines} Deccan plateau} Chateau indage} Vinsura} Segram’s} United beverages




ó The most popular red varieties in cultivation are Shiraz, Cabernet, Sauvignon, Pinot Noir.

ó The most popular white wine grapes are CheninBlanc, Sauvignon Blanc, UgniBlanc, Viognier.



39% 61%




Findings….

1.Retail shops keeps more than 20 brands of wine2. Sula is famous brand in market3.Sparkling white wine don’t have market4.Regular customers don’t bother about high price5.Customers are mainly youth and women6. Health conscious people prefers Red wine 7.Non alcoholic wines not available in market8. Distribution through supply chain 9.Less sell less margin





} Production Unit - Godavari Estate vineyards, Nashik .

} Nine hills Red Wine

} Florida White Wine




nine hills Florida

• Alcohol 13%

• Sugar 3.37 g/l

• Acidity 4.4 g/l

• Brix 21.5

• Price Rs. 350 / l

• Alcohol 13.02%

• Sugar 9.2 g/l

• Acidity 4.3 g/l

• Brix 22.2

• Price Rs. 450 / l




} Every business is profit oriented

Organization Profit

Company 10 – 15 %

Distributor 3 – 5 %

Retailer 3 – 5 %





} Price of wine is less as compared to Imported } Regarding Price for Luxurious people, money

is no matter} Introductory price is slightly high as avg.

price





} Wine Shops} Pubs and Disco} Joint venture with Malls} Star hotels, Restaurant} Defense Wine clubs and CSD} Snooker club } JV with Multiplexes} Youth club




www.gate4india.com(주) 비티엔자료제공Consumer





Stage 1: Distributor} Negotiate the price} Offer a discount for the first order “introduction

price”} Direct incentive for the seller

Stage 2: Incentive for the retailer} Testing } Customer sales promotion

Stage 3: Second order} Direct incentive for the seller } Retailer: buy 10 boxes and receive 6 bottles





} Issuing a brochure

} Information leaflet} A multimedia presentation at multiplexes } Offer a wine bottle and one glass of taste in a package

} Wine tourism and wine festival} We supply menu card to restaurant & bars





THE PAIRINGWhite wine florida wine is best enjoyed especially pan-fried ones like gosht dum pukht biryani, raita, amritsarimakkai, shammi kebabs or deep-fried like samosas, pakoras, and medu vada.chicken tikka masala and shahi murg/paneer. Gosht Dum Pukht Biryani, Raita, Amritsa

THE PAIRINGWe suggest you drink it with raan, seekhkebabs, pathar ka gosht or rogan gosh peppery murg kali mirch.





} Display in corner wine shop, bars and Pubs

} Lifestyle Magazines

} Derby Race

} Agro expo

} Sunday supplement

} Retail shop hoardings





} Event details:Act’s :-

Celebrity talkShayari and FunctionThe Saturday nite blues bandDJ’s Night

} Activities :-} Wine stalls

Nine hills & Florida wines Wines of the World





} Art stalls ◦ Photographers ◦ Painters ◦ Tribal handicrafts

} Food stalls ◦ Chinese ◦ Continental ◦ Kebabs et al ◦ Live cooking-with-wine demo

} Grape crushing } Wine tastings

Location:-Godavari Estate vineyards, Nashik.





} Changing life styles, frequent travels abroad, more and more women employment

} Increase in per capita income, international research on health benefits of wines

} wine awareness in India; apart from the fact that good quality wines are now available in the market





Wine’s international cachet is appealing to sophisticated young Indians, and white wine pairs well with spicy Asian cuisine.





Three major factors in satisfying modern wine drinkers:

• Consistency of quality & taste

• Branding (easily recognizable & consumer- friendly brands)

• Brand loyalty & identity





} Social resistances } High price} Culture resistances} Low margin to distributor and retailer} Geographical factors – Tropical climate





“A GLASS OF GOOD WINE ... COME TO DRINK IT TOGETHER WE'LL KNOW EACH OTHER BETTER.”




An alcoholic drink made through fermentation of Fruits ... (주) 비티엔자료제공}An alcoholic...

Documents

Transcript of An alcoholic drink made through fermentation of Fruits ... (주) 비티엔자료제공}An alcoholic...