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Design Thinking, Tim Brown
• (before) Plan, Purpose, Prototype
• Implementation——“the process of putting a decision or plan into effect; execution”
Design, Business and Innovation Hongzhou (Frank) Long
Design Thinking, Tim Brown
Design, Business and Innovation Hongzhou (Frank) Long
• Object-oriented : Community or Business marketing or Society .
• Could be single, personal use.
• Preparation work : Copyright, Investors or sponsor.
Design, Business and Innovation
Hongzhou (Frank) Long
• Influence, Value (profitable or non-profitable), efficiency, coordination.
• Get experience and rotate the process.
• For building bigger business.
Design Thinking, Tim Brown
Design, Business and Innovation Hongzhou (Frank) Long
Design Thinking , Critical Question 1
Design, Business and Innovation
Hongzhou (Frank) Long
• Because every design are not going to same step 3, so Is design duplicable?
Design, Business and Innovation Hongzhou (Frank) Long
Design Thinking , Critical Question 2
Design, Business and Innovation
Hongzhou (Frank) Long
• Should we emphasize one of the three steps ( inspiration, ideation, implementation) when running the work?
Design, Business and Innovation Hongzhou (Frank) Long
Going Deeper, Seeing Further…
Design, Business and Innovation
Hongzhou (Frank) Long
• Ethnography becomes important by competitive necessity.
• More qualitative Description needs.
• Corporation needs innovation thinking and impacts.
Design, Business and Innovation Hongzhou (Frank) Long
Going Deeper, Seeing Further…
Design, Business and Innovation
Hongzhou (Frank) Long
• New relationship between supplier and consumer ---being a observer
• Wider range, wider targets, wider usage.
• Having a human-centered combination and conclusion .
Design, Business and Innovation Hongzhou (Frank) Long
Going Deeper, Seeing Further…
Design, Business and Innovation
Hongzhou (Frank) Long
• New method research builds a new connection to consumer, making the process more efficient.
• Interaction. (transpositonal consideration)
Design, Business and Innovation Hongzhou (Frank) Long
Going Deeper, Seeing Further…
Design, Business and Innovation
Hongzhou (Frank) Long
• Competition forced to open a new business ecosystem
• Business Future Tendency.
Design, Business and Innovation Hongzhou (Frank) Long
Going Deeper, Seeing Further…
Design, Business and Innovation
Hongzhou (Frank) Long
• Interpretation update : Adding cultural, belief, behavior into the factors.
• Ethnographic study open a another way for better business decision making.
Design, Business and Innovation Hongzhou (Frank) Long
Ethnographic Research, Public speech and dress habits.Design, Business and Innovation
Hongzhou (Frank) Long
PresentwithPPT
Design, Business and Innovation Hongzhou (Frank) Long
Ethnographic Research, Public speech and dress habits.Design, Business and Innovation
Hongzhou (Frank) Long
Present Without PPT
Design, Business and Innovation Hongzhou (Frank) Long
Ethnographic Research, Public speech and dress habits.Design, Business and Innovation
Hongzhou (Frank) Long
When half people are gone
Design, Business and Innovation Hongzhou (Frank) Long
Ethnographic Research, Public speech and dress habits.Design, Business and Innovation
Hongzhou (Frank) Long
AfterPresent
Design, Business and Innovation Hongzhou (Frank) Long
Ethnographic Research, Public speech and dress habits.Design, Business and Innovation
Hongzhou (Frank) Long
Uniform
Design, Business and Innovation Hongzhou (Frank) Long
Ethnographic Research Observation Notes
Design, Business and Innovation
Hongzhou (Frank) Long
• Speakers has different presentation style.
• Whether using of PowerPoint or not for presentation.
• Different gesture, the way of interaction, communication, and exemplification .
Design, Business and Innovation Hongzhou (Frank) Long
Ethnographic Research Observation Notes
Design, Business and Innovation
Hongzhou (Frank) Long
• Audience’s main attentions were leading by different presentation styles.
• Listening, recording, watching, thinking, communicating.
• Five senses are weighted differently.
Design, Business and Innovation Hongzhou (Frank) Long
Ethnographic Research Observation Notes
Design, Business and Innovation
Hongzhou (Frank) Long
• Activity after presentation
• Some students met preferential treatment unintentionally because of uniformity : People wear in the suit
Design, Business and Innovation Hongzhou (Frank) Long
Ethnographic Research Findings.
Design, Business and Innovation
Hongzhou (Frank) Long
• Talking opportunity for students who dress in casual way.
• Interaction between speakers and audience.
• Possible better way to start speech.
Design, Business and Innovation Hongzhou (Frank) Long
Interview PlanningDesign, Business and Innovation
Hongzhou (Frank) Long
Design, Business and Innovation Hongzhou (Frank) Long
Edited Interview
Design, Business and Innovation
Hongzhou (Frank) Long
Design, Business and Innovation Hongzhou (Frank) Long
Interview Findings
Design, Business and Innovation
Hongzhou (Frank) Long
Design, Business and Innovation Hongzhou (Frank) Long
• His favorite speech style is different from me, which imply that speech diversity is a good thing.
• Professional dress is suggested when opportunity is needed.
Interviewing Humans Summary
Design, Business and Innovation
Hongzhou (Frank) Long
• Interviewing users is a advanced way of ethnographic research.
• Getting qualitative information from either existing or potential users face to face.
Design, Business and Innovation Hongzhou (Frank) Long
Interviewing Humans Summary
Design, Business and Innovation
Hongzhou (Frank) Long
Beginning part of interview
• Keeping to the point of topics
• Recording demographic info if needed
• Relaxed atmosphere
Design, Business and Innovation Hongzhou (Frank) Long
Interviewing Humans Summary
Design, Business and Innovation
Hongzhou (Frank) Long
Content
• Open-ended question
• Sufficiently talkative subject
• Follow-up question
Design, Business and Innovation Hongzhou (Frank) Long
Interviewing Humans Summary
Design, Business and Innovation
Hongzhou (Frank) Long
Conclusion of interview
• Wrap-up question
• Be flexible to quit or expand more.
• Be conversational and natural
Design, Business and Innovation Hongzhou (Frank) Long
Interviewing Humans Summary
Design, Business and Innovation
Hongzhou (Frank) Long
After collecting
• Using behavior patterns, and mental models to analyze customers’ habits, perspectives, insights.
• Be able to add notes to previous ethnographic research or design journey as useful reference.
Design, Business and Innovation Hongzhou (Frank) Long
Peer to Peer DocumentationDesign, Business and Innovation
Hongzhou (Frank) Long
Design, Business and Innovation Hongzhou (Frank) Long
Peer to Peer DocumentationDesign, Business and Innovation
Hongzhou (Frank) Long
Design, Business and Innovation Hongzhou (Frank) Long
Peer to Peer DocumentationDesign, Business and Innovation
Hongzhou (Frank) Long
Design, Business and Innovation Hongzhou (Frank) Long
Peer to Peer DocumentationDesign, Business and Innovation
Hongzhou (Frank) Long
Design, Business and Innovation Hongzhou (Frank) Long
Peer to Peer Documentation Findings
Design, Business and Innovation
Hongzhou (Frank) Long
• Speaker performed the multiple Video to catch her points
• Speaker had one hour for Q&A session.
• Last few student to talk to speaker didn’t wear professional attire.
• Unexpressed need: Internship opportunity
Design, Business and Innovation Hongzhou (Frank) Long
Desk Research, Business Sites
Design, Business and Innovation
Hongzhou (Frank) Long
“Patriots Quarterback Tom Brady Has Some Style Advice for You”
• A NBA player has a better reputation than a football player, because NBA Association mandate what the players wear after game by their own dress code.
• Player and sports association should take advantage of opportunity when showing up.
Design, Business and Innovation Hongzhou (Frank) Long
Desk Research, Business Sites
Design, Business and Innovation
Hongzhou (Frank) Long
“Patriots Quarterback Tom Brady Has Some Style Advice for You” Pg2
• A well-dressed player would feel confident when appear in public .
• Showing up opportunity for players is same as the talking opportunity for “casual students” as my ethnographic research.
•http://www.bloomberg.com/news/articles/2016-09-14/patriots-quarterback-tom-brady-has-some-style-advice-for-you
Design, Business and Innovation Hongzhou (Frank) Long
Desk Research, Business Sites
Design, Business and Innovation
Hongzhou (Frank) Long
“Why French businessmen dress better”
• A good dress sense constitutes a better impression. French students more aware of clothes from an early age under the supervision of parents, so they could easily creates significant peer pressure
• Having an excellent dress code or dress habit is equal to having a better competitiveness.
https://www.ft.com/content/a6e1c8e2-65f6-11e6-8310-ecf0bddad227
Design, Business and Innovation Hongzhou (Frank) Long
Desk Research, Business Sites
Design, Business and Innovation
Hongzhou (Frank) Long
“Who will well-dressed Olympic teams be wearing?”
• Each country has its own designed uniform for Olympians .Different team wants to express a variety of ideas : the desire of victory, the symbol of enthusiasm, the pursuit of reputation.
• Your dress is a form of language .
http://money.cnn.com/2016/08/04/news/olympics-rio-designers-uniforms/index.html
Design, Business and Innovation Hongzhou (Frank) Long
Desk Research, Business Sites
Design, Business and Innovation
Hongzhou (Frank) Long
“Suited. Booted. Sorted”
• Wearing a suit and tie is not necessary everyday, as a student ,because university is not hierarchical system, so the formal attire is not always needed.
• Dressing a suit is regarded as a master of the universe status.
https://www.ft.com/content/0d9d8630-7550-11e6-b60a-de4532d5ea35?ftcamp=published_links%2Frss%2Flife-arts%2Ffeed%2F%2Fproduct
Design, Business and Innovation Hongzhou (Frank) Long
Desk Research, Business Sites
Design, Business and Innovation
Hongzhou (Frank) Long
“Sorry JPMorgan, smart guys still wear suits”
• Staff wish to wear “business casual” to reflect a new way of work. The increasingly ubiquitous suit with no tie is not a good idea, because it lost identical information.
• Bank would not abandon the dress code, but some of are trying to .
• The arguments on both sides are still different.
https://www.ft.com/content/7b9bb1bc-2d56-11e6-bf8d-26294ad519fc
Design, Business and Innovation Hongzhou (Frank) Long
Executive Summary and Accompanying InfographicDesign, Business and Innovation
Hongzhou (Frank) Long
Design, Business and Innovation Hongzhou (Frank) Long
Executive Summary and Accompanying Infographic
Design, Business and Innovation
Hongzhou (Frank) Long
• Using a mobile app to facilitate post lecture dialogue within the context of university clubs, special courses and school events, providing additional learning opportunities for the attendees.
• The designed dialogue takes place in an online platform, created from school calendar data and would exist within in a pre-determined, time-limited forum.
• Mobile features include individual profile and the social network function for users, in order to find other users with the similar interest or synergistic program.
Design, Business and Innovation Hongzhou (Frank) Long
Design, Business and Innovation
Hongzhou (Frank) Long
Design, Business and Innovation Hongzhou (Frank) Long