PRESENTATION

PRESENTED BY: SHRUTI MISHRA

RESEARCH OBJECTIVE Comparative analysis of SIM availability at stores Inshops Outshops Acquisition offers

RESEARCH METHODOLOGY

Application of research study: Here Applied Research was performed as this was done practically for understanding the trends going in the market. From the view point of research of objective , exploratory research

was undertaken. As this research is basically applied , the areas were to be explored and the outcomes were investigated regarding the objective. Inquiry mode: Structured approach was used. Everything like objectives, design, sample questions were predetermined.

METHODS OF PRIMARY DATA COLLECTION

SURVEY METHOD: Structured survey method was used which had formal list of questions asked to all the respondents in the same way. Questionnaires were used to collect large amount of information Being a convenient method for collecting responses without biasness It was a combination of both open ended and close ended questions.

SAMPLING TECHNIQUE

Cluster Sampling was applied here. 5 areas were chosen comprising 4 urban and one semi urban . These were Ashok Rajpath , Kankadbagh , Raza Bazaar , Boring road ad Phulwadi sharif. SAMPLE SIZE: 150 Average 30 retail outlets in each area.

QUANTATIVE DATA ANALYSIS

ASHOK RAJPATH

Airtel SIMs were available at 92% of all outlets visited. Aircel stood second with 77%. Airtel’s product sheets were available at 85% of all the outlets visited

and that of Aircel was 81%. Airtel’s single sheeters were present on 96% of all the outlets visited. Shelf stickers of airtel was there at 73% of all the outlets visited , Idea

stood second with 63% share. Airtel’s Buntings were on 35% of all the outlets visited (less durability

being the main reason) and that of Reliance was 23%.

Sunpacks of Airtel were present on 42% of all the outlets visited and that of Vodafone was 31%.

Airtel’s non-lit boards were present on 12% of all the outlets visited followed by reliance and aircel(8%).

Glow shine boards were 30% of airtel and 10% of reliance in this area. Box boards of Aircel were15% and that of Airtel were 8%. The most preferred selling range was (50-100). 21% of the total transactions takes place in Ashok Rajpath.

AIRTEL

AIRCEL

UNINOR

RELIANCE

VODAFONE

IDEA

0 5 10 15 20 25 30

92%

77%

62%

58%

58%

54%SIM AVAILIBILITY

AIRTEL

RELIANCE

AIRCEL

IDEA

VODAFONE

UNINOR

0 1 2 3 4 5 6

30%

10%

8%

4%

0%

0%

GLOW SHINE BOARDS

(50-100)(10-50)

(MORE THAN 250)(150-200)(100-150)(200-250)

0 10 20 30 40 50 60 70 8010

720

1600

5623

134

0

RANGES

AREA 3

AREA 2

AREA 1

AREA 5

AREA 4

0 5 10 15 20 25 30 35

24%

23%

21%

20%

12%

TOTAL MONTHLY TRASACTIONS

RAZA BAZAAR

Airtel SIMs were available on 89% of all the outlets visited. Aircel stood second with 68%. Product sheets were 100% of each company. 93% of all the outlets visited had airtel’s single sheeters and that of

Aircel were 795. Shelf stickers were in same proportion (57% )of both Airtel and Idea. Aircel’s buntings were at 38% of all the outlets visited followed by

Airtel(32%). Airtel’s glow shine boards were 25% of airtel followed by Idea(10%).

Other companies had less investment on outshops in this area compared to others.

As it is considered a business hub , 545 of the total retailers have the transactions within the range 50 K to 1 lakh.

The preferred selling range was (10-50) followed by (150-200). Here 23% of the total transactions takes place.

AIRTEL

AIRCEL

RELIANCE

VODAFONE

IDEA

UNINOR

0 5 10 15 20 25 30

89%

68%

61%

50%

39%

39%

SIM AVAILIBILITY

AIRTEL

AIRCEL

IDEA

VODAFONE

RELIANCE

UNINOR

0 5 10 15 20 25 30

100%

100%

100%

100%

100%

100%PRODUCT SHEETS

AIRTEL

VODAFONE

IDEA

RELIANCE

AIRCEL

UNINOR

0 0.5 1 1.5 2 2.5 3 3.5

11%

11%

7%

4%

0%

0%NON LIT BOARDS

(10-50)(150-200)(50-100)

(100-150)(200-250)

(MORE THAN 250)

0 10 20 30 40 50 60 70 80 90 10092

80000

7740

17014

SELLING RANGES

BORING ROAD

Airtel SIMs availability was 100% of all the outlets visited. Aircel stood second with 75%. Product sheets were available on all the retail outlets visited followed by

Aircel(98%) , Idea(95%) and Vodafone(95%). Airtel Single sheeters were available on all the outlets visited followed

by Aircel(88%). Shelf stickers of Airtel were there on 58% of all the outlets visited. Sunpacks were not common. Danglers were found 3% and that of Vodafone and Idea. Airtel’s non-lit boards were present on 23% of all the outlets visited

followed by Vodafone.

Avavilibilty of Airtel Glow shine boards were at 30% of all the outlets visited followed by Aircel (4%).

15% of the total outlets visited were having Airtel Box boards. In this area, Airtel had 45% of the transactions between the range 50K to 1

lakh. The preferred selling range was (10-50) followed by (200-250). 12% of the total transactions takes place here.

AIRTEL

AIRCEL

RELIANCE

VODAFONE

UNINOR

IDEA

0 5 10 15 20 25 30 35 40 45

100%

75%

58%

58%

53%

45%

SIM AVAILIBILITY

AIRTEL

UNINOR

AIRCEL

VODAFONE

RELIANCE

IDEA

0 2 4 6 8 10 12

28%

28%

20%

20%

18%

8%

BUNTINGS

AIRTEL

VODAFONE

IDEA

AIRCEL

UNINOR

RELIANCE

0 1 2 3 4 5 6 7 8 9 10

23%

15%

10%

10%

8%

0%NON LIT BOARDS

50K- LAKH

1 LAKH- 5 LAKH

10K-30K

30K-50K

0 2 4 6 8 10 12

45%

26%

0

0

TRANSACTIONS

KANKADBAGH

Airtel availability was at 96% of all the outlets visited. Other companies SIM availability was very less around 36%. Aircel’s product sheets were available on 96% of all the outlets visited

followed by Airtel (88%). Airtel’s single sheeters were available on 72% of all the outlets visited

followed by Reliance (32%). Availability of Idea shelf stickers was 64% of total outlets visited

followed by Airtel having share of 60%. Reliance’s buntings were found on 36% of the total outlets visited

followed by Airtel(28%).

Sunpacks of Airtel was present on 32% of the total outlets visited followed by Idea and Reliance(12%).

Airtel’s non lit boards were present on 60% of the total outlets visited. 20% of the outlets had glow shine boards of Airtel followed by that of

Vodafone(12%). It is also one of the high transaction area as 48% of the transactions were

in the range 50K-1lakh. Also being a residential hub , 20% of the total transactions takes place

here.

AIRTEL

AIRCEL

VODAFONE

RELIANCE

IDEA

UNINOR

0 5 10 15 20 25 3096%

36%

36%

36%

28%

28%

SIM AVAILIBILITY

AIRCEL

AIRTEL

VODAFONE

UNINOR

RELIANCE

IDEA

0 5 10 15 20 25 30

96%

88%

84%

84%

80%

72%PRODUCT SHEETS

AIRTEL

VODAFONE

UNINOR

IDEA

RELIANCE

AIRCEL

0 2 4 6 8 10 12 14 16

60%

12%

12%

4%

0%

0%

NON LIT BOARDS

50K- LAKH

1 LAKH- 5 LAKH

30K-50K

10K-30K

0 2 4 6 8 10 12 14

48%

28%

20%

4%TRANSACTIONS

PHULWADI SHARIF

Availability of Airtel SIMs were 100% here. Others were having 32% market share. Product sheets of Airtel had 100% availability in this area followed by

90% of others. Many outlets were selling only Airtel SIM. Other companies had LSO

but not SSO This was the reason of 32% share. 71% of the total outlets had single sheeters of airtel followed by

Aircel(35%). Buntings of Airtel were present on 35% of all the outlets visited .

20% of the total outlets visited were having Airtel non lit boards. 71% of the total outlets had airtel’s Glow hine boards. The most preferred selling range was (10-50) followed by (150-200). 24% of the total transactions takes place here in this area.

AIRTEL

AIRCEL

IDEA

VODAFONE

RELIANCE

UNINOR

0 5 10 15 20 25 30 35

100%

32%

32%

32%

32%

32%SIM AVAILIBILITY

AIRTEL

AIRCEL

RELIANCE

VODAFONE

IDEA

UNINOR

0 5 10 15 20 25

71%

35%

16%

10%

6%

6%

SINGLE SHEETERS

AIRTEL

IDEA

RELIANCE

VODAFONE

AIRCEL

UNINOR

0 2 4 6 8 10 12 14 16 18 20

70%

0

0

0

0

0GLOW SHINE BOARDS

1 LAKH- 5 LAKH

50K- LAKH

30K-50K

10K-30K

0 2 4 6 8 10 12 14 16 18

55%

32%

7%

0%TRANSACTIONS

CONCLUSIONS SIM availability was consistent in all areas except Raza Bazaar. Airtel’s visibility was maximum in Phulwadi Sharif despite being the semi

urban market. Aircel is the second best company in areas of visibility and availability. Other companies like Aircel , Vodafone, Reliance , Uninor and Idea mostly

concentrate on Urban areas rather than Semi Urban areas. Glow shine boards increases visibility in the market more then the other

signanges and also is very attractive. It also increases loyalty of the retailer with the company. Shelf stickers occupy negligible space within the shop and also utilised to

paste the single sheeters in the shop, hence their availability was more than stickers.

In Raza Bazaar , it was observed that some pan and cigarette shops were having box boards or non lit boards .

Though they were neither LSO nor SSO , but boards were present there. Also single sheeters of Airtel were maximum. This was because “Airtel Aaj ka Offer”. Other companies don’t have these offers.

RECOMMENDATIONS

Visibility should be improved in Boring road , as it is the cosmopolitan area.

It would have a good impact. Though FOS visit daily the outlets but they should also take care of the

Inshops and the outshops rather only providing SIMs. Buntings and Sunpacks supply should be increased in the market. New campaigns like for eg: “shake the app” , for making them visible

and familiar , company can increase this by providing the signages to pan and cigarette shops.