AirTel Branding1

7/29/2019 AirTel Branding1

1/25

SyedAli

Ashley Daniel

Ancy R. Shajahan

Reenu Tresa

AjithPremachandranArjun Raj

SyedAli

Ashley Daniel

Ancy R. Shajahan

Reenu Tresa

AjithPremachandranArjun Raj


2/25


3/25


4/25

History(Cont..)

In 2000, Bharti acquired control of Skycell

Communications, in Chennai.

In 2001, the company acquired control of

Spice Cell in Calcutta

In 2004, Bharti acquired control of Hexacom

and entered Rajasthan

Today, Airtel is the largest cellular service

provider in India and fifth largest in the world


5/25

Worldwide Presence
http://en.wikipedia.org/wiki/File:800px-Bharti-Airtel-Country-Map.PNG


6/25


7/25


8/25


9/25

Leadership to touch tomorrow

Replacement of license fees with revenue

scheme

Cellular operators could drop their prices

Target new segments


10/25


11/25

LIVE EVERY MOMENT


12/25

Touch tomorrow to LIVE EVERY

MOMENT

It incorporates two solid ,red rectangular

forms whose counter-form creates an open

doorway

The title case lettering with its capital A

reinforces our leadership position

The red dot implies focus on innovation.


13/25


14/25


15/25


16/25

AirTel LiveA multi access entertainment

portal on the mobile with the most

comprehensive content in the spheres of

movies, music, sports and mobile game.

AirTel Music on Demand signifies that the

customer can listen to the music of their

choice, anywhere.


17/25


18/25


19/25


20/25


21/25

Perpetual Mapping


22/25

Popularizing the Brand
http://en.wikipedia.org/wiki/File:Indian_GP_Logo_-_Buddh_International_Circuit.jpg


23/25

Co-Branding


24/25

Umbrella Branding


25/25

AirTel Branding1

Documents

Transcript of AirTel Branding1