Agustin Llinenberg y Alejandro Vizio - Aerolab - Online Marketing Day 2013
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Transcript of Agustin Llinenberg y Alejandro Vizio - Aerolab - Online Marketing Day 2013
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¿Qué es una interface?
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Donde dos cosas se encuentran
Donde dos sistemas, sujetos, elementos interactúan.
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Esto es una interface…
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esto…
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y también…
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y esto también…
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SON ELEMENTOS REALES•Puertas•Sillas•Botones•Calles•Zapatillas•Teléfonos
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U N A I N T E R F A C E E S U NLENGUAJE VISUAL DE ACCIÓN
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Toda interface se puede diseñar o mejorar
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Funcional
Funcional
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Fidedigno
Fidedigno
Funcional
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Usable
Funcional
Fidedigno
Usable
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¿Pero qué es lo que está faltando?
Funcional
Fidedigno
Usable +Diseño atractivo
Buen contraste
Mejorar tiempos de lectura
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Placentero
Funcional
Fidedigno
Usable
Placentero
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Tendencias
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Personalidad =Única
Memorable
Placentera
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Details are amazing things—the smell of fresh cookies, dimmable lights, a wireless Internet connection, automobile seat warmers—they make our lives better and easier. Even
the simplest attribute has the power to transform something from the mundane into the unforgettable. They make us
smile, curse or call our mother. At days end, it’s the details that we can’t stop thinking about.
Able Design on the Squared Eye Branding
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Personalidad = Emociones
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Para diseñar debemos preguntarnos
¿Cómo nos queremos sentir?
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Design Persona
-Brinda personalidad al producto a diseñar
-Manifiesta texto e interacciones a través del diseño
-Es la forma en que canalizamos la personalidad
-Ayuda a unificar la comunicación
JovenAmistosoModerno
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¿Necesitas ayuda con esta presentación?
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¿Necesitas ayuda con esta presentación?
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Apariencia
Legado
Carácter
Forma de Hablar
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AMISTOSOSERIO
DOMINANTE
SUMISO
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DIVERTIDO pero no infantil
GRACIOSO pero no tonto
FASHION pero natural
INDEPENDIENTE pero joven
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-Genera nexos con usuarios
-Facilita la comunicación
-Cambia la percepción del producto
-Modifica la relación de los usuarios
-Mejora la percepción de la empresa
-Impacta en el desempeño de ventas
¿Como nos ayuda esto?
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Lo digital también puede ser HUMANO
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aerolab.com.ar
Agustín Linenberg
@limpa
Alejandro Vizio
@alevizio
¡Gracias! Bibliografía
Emotional Design: Why We Love (or Hate) Everyday ThingsDon Norman
Don't Make Me Think! A Common Sense Approach to Web Usability, Steve Krug
Design for EmotionAaron Walter
Things That Make Us Smart: Defending Human Attributes In The Age Of The MachineDon Norman
Designing ObamaScott Thomas