A Web Hierarchy of User Needs - Bogor Agricultural …web.ipb.ac.id/~f_ardiansyah/imk/bahan...
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Willingness to transact Availability Usability Confidence A Web Hierarchy of User Needs Desire Sunday, April 10, 2011
Transcript of A Web Hierarchy of User Needs - Bogor Agricultural …web.ipb.ac.id/~f_ardiansyah/imk/bahan...
Will
ingn
ess
to t
rans
act
Availability
Usability
Confidence
A Web Hierarchy of User Needs
Desire
Sunday, April 10, 2011
Seven Principles to Remember
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The Consumer Decision Cycle
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Two Fundamental Motivators� The Desire for rewards � The fear of punishment
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Six elements of influence�Scarcity�Commitment and consistency�Reciprocity �Social Proof �Authority �Liking
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Scarcity
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Commitment & consistency
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Reciprocity (take & give)
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Social Proof
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Authority
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Liking�Liking the Web site itself�Liking the company behind in the web site
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How the Web is Different
�User can go anytime
�Users Go Online with a Purpose
�The Internet Doesn’t Have Any Salespeople
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Designing for Decisions
On the web, you don’t sell to people,
you help them to buy
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Make decision easy
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Simplify the options
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Remove Dicision Barriers
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Provide the right information at the right time
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Designing for Four User
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