7 (of 22) rules of Storytelling for Business and Product Launch

Whoever tells the best story wins

Storytelling in Business and Product Launch

ShapelyDesign.comcreative support by

Monika Gorska, Phd

7 of 22 rules

„„Why storytelling?

Stephen Denningauthor: The Leader's Guide to Radical

Management

It’s simple. Nothing else works!

creative support ShapelyDesign.commonikagorska.com

Hi, I am mOnika Gorska ... In my Story Factory, I empower entrepreneurs, on line experts and coaches to tell stories about their companies, projects and themselves in such a way, that everyone will listen. Even if they whisper.

As a journalist, I reveal where to find the most interes@ng stories.As an interna@onal award-‐winning director and fes@val juror, I teach how to construct stories that aCract aCen@on and move into ac@on.

As a lecturer, trainer and coach I help to amplify natural storytelling skills, and quite painlessly deal with the errors.

I do it because for the past 22 years I have collected thousands of stories and experienced their power of transforming lives, brands, or even the world.

On this basis, I developed a proven, proprietary methodology of storytelling, which helps to aCract the right customers and partners, to stand out from the compe@@on, and, most importantly, gives a clear message as to why YOU're the best possible choice.

YOU

storytelling THE ROCK SOLID FoUNDATION

F BRANDS

STORYTELLING IS ALL ABOUT RELATIONShips

oXytocin + Cortisol =Story=


1

Made since 100 000 years

Why are you telling this? What do you want listeners to remember from your story?

BEGIN WITH THe eND

Message Story


2

SHOW, DON’T TELL

Tell your story to create a movie in your listeners head, so he can imagine, feel, smell and taste what you’re talking about

6

Super Star

Your client should feel like a super hero in this movie. You act as a director.

BE a DIRECTOR7

11

The little mistakes add a natural , unique taste to your story

Be AUTHENTIC, nOT PERFECT

Authenticity

Litle Red Riding Hood was walking through the forest, when suddenly SCARY WOLF jumped out of the bushes...

KEEP the TENSION UPThe Little Red Riding Hood Story method


19

THE SCARY WOLF

In business all stories have to end with a happy ending. But a big, hungry shark must be always near.

6 SHOW THE HAPPY END


22

step 1

step 2step 3

step 4

Start with „why?”

How you’re unique?

Find the right story

Construct the story

Storytelling is more then just a tool. It’s a strategy to create a valuble business

3 story generators

success FAILURE TURNING POINT

monikagorska.com creative support ShapelyDesign.com

2 Storytelling tools


the Day Before...the Challengethe Strugglethe Saviour: YOUthe Happy End

HAPPY CLIENT STORY


THE STORY in 9 stepstm

SETTING

Here and nowor somewhere,

once upon a time...

How much I succeded to move/engage the listener opowieść w 9 krokach

tm


SETTING


once upon a time...

HERO

Someone lives a normal life...


tm


SETTING


once upon a time...

HERO


NEED/ GOALSuddenly he desires to achieve something. The stakes are high...


tm


SETTING


once upon a time...

HERO



antagonist

How much I succeded to move/engage the listener

But someone, or something

wants to stop him...

opowieść w 9 krokachtm


SETTING


once upon a time...

HERO



antagonist THE OBSTACLESTHE CONFLICT

The tension goes up...






SETTING


once upon a time...

HERO





CLIMAXThe hero struggles the final battle for his goal and loses...But in the end he wins...






And he lives happilyever after.

SETTING


once upon a time...

HERO





CLIMAXThe hero struggles the final battle for his goal and loses...But in the end he wins...





BACK TO BALANCE


parisCafe de

3 Ingredients Secret Storytelling Sauce


antagonistaale ktoś lubcoś, bardzo

nie chce, żeby to się udało

antagonist



to be continued...


1

Made since 100 000 years

and have I said that?

STORYTELLING IS ALL ABOUT RELATIONShips

monikagorska.com

It depends on you, wheteher your bussines, or your life, will be a poor, or a Great StoryMonika Górska, dr story

if you want TO master more storytelling TOOLS and TO get free e-book „9 habits of inspiring communication”

see you at www.monikagorska.comsoon in English

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7 (of 22) rules of Storytelling for Business and Product Launch

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