Trade Tips:7 Lesson Learned Redesigning A Website

Helpful hints for public relations and marketing professionals

By Ronald Simms Jr.

Digital Communications Specialist

Silver anniversaries are usually celebrated with shiny objects.

And what’s shinier than a brand-new website?

To celebrate 25 years of public relations with a conscience—and usher in our next chapter—we redesigned McKPR.com.

Here’s what we learned from the redesign process.

1. Do Your Homework

Study other websites and incorporate what you like.

2. Ask Questions

What’s the purpose of the redesign?

What are must have features?

How can we improve the user experience?

3. Take an Iterative Approach

Tackle the project page by page.

Provide constant feedback to developers during the process to help refine the site.

4. Don’t Build Everything From Scratch

Using third-party technology is commonplace and doesn’t tie you down to one developer for updates.

5. Avoid Unnecessary Complexity

Think about what features are must haves and which are nice to haves that may require too much money and time.

6. Think Responsive

Make sure your site allows for a seamless experience no matter the device, whether that be desktop, tablet, or phone.

7. It Never Truly Ends

Put your project into the world and revise as you go.

Gather real time feedback to make the site better.

To learn more about McKinney & Associates, visit www.mckpr.com

McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for 25 years. From the beginning, McKinney has passionately

and skillfully practiced public relations with a conscience for local, national and international organizations.

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