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3.Minidates Otv Agile2012 FinalHR
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Transcript of 3.Minidates Otv Agile2012 FinalHR
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8/17/2019 3.Minidates Otv Agile2012 FinalHR
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AGILE & LEAN STARTUP:LESSONS FROM MINIDATES STARTUP DEVELOPMENT
Beverl Ma
LEAN UX, STRATEGY & PRODUCT DEV. CONSULTINGFounder MiniDates, Oxford Technology Ventures, & the User Experience Awards
AGILE 2012 8/16/2012
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cautionary inspiration
“We thought we should geta go s ar us or
.
’
They would look at us and say,
‘Listen, old man, you don’t understand’...”Eric Ries Lean Startu
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 2
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have a “startup”/ new tech project?
,
u y uunvarnished truth.
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 3
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MiniDates.com
Online dating is broken: no dat ing !- not evolved 15 yrs: “people search”
- inefficient, frustrating, time-consuming
- BAD UX
MiniDates: First REAL Dating Service- sends you offline date proposals
to review & accept
- based on who you seek & when +
’ - a personalized mobile dating assistant
- easy, fun, fast, convenient, efficient
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 4
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background
WE BELIEVED WE COULD DO IT
• FOUNDER, OXFORD TECHNOLOGY VENTURESBOUTIQUE UX & PRODUCT STRATEGY
• UX Awards; NYC-CHI
• 16 YRS EXP IN INTERNET/ SOFTWARE
• Helped launch/create 100+ sites & products
• startups; agencies; development; every role!
• MBA OXFORD; MS INFO. SYSTEMS NYU
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 5
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the truth you won’t hear
launching a startup is
ea y ar
• RISKS & UNKNOWNS
•
• COSTS & COMPLEXITY
• TECH & UX•
It takes extraordinary
e or , perseverance,passion, smarts, luck &
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 6
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top benefits for YOU
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 7
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Key Takeaway
THE PROCESS (INCLUDING AGILE)
ONLY ACTUAL USER ADOPTION,
ENGAGEMENT & SATISFACTION
MATTERS FOR BUSINESS SUCCESS.
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 8
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outline
a. Agile, UX & Lean 101
b. Chutes & Ladders: 15 months of MiniDates
c. It’s Not Over! Where we are nowd. Top 5 Recommendations + Benefits
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 9
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Agile 101
AGILE.
Scrum. Sprints. Test driven development. User Stories. Iterative andChange driven. Collaborative. Working products > Process.
UX.
User centric product development. User Stories. Personas. User testing.User research ethno ra h . Wires & rotot es & flows.
LEAN (STARTUP).
earc or v a e us ness. a a e us ness mo e . . .Customer Development. Revenue.
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 10
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Lean = Business Validation
• products customers will use & pay for
• validated learning: build > measure > learn
• UX+AGILE Best Practices for Business
GOOTB (ETHNOGRAPHY),
USER RESEARCH (SURVEYS, INTERVIEWS,OBSERVATION, FEEDBACK),
TESTING,
PROTOTYPING & WIREFRAMING,
PERSONAS ARCHETYPES,USER STORY & SCENARIO-DRIVEN DEV
ITERATIVE LEARNING
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 11
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Chutes & Ladders
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 12
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© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 13
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chutes: highlights
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 14
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chutes: UX & product development
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 15
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chutes: tech decisions
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 16
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chutes: team & process
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 17
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chute: USER TESTING!
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 18
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where we are now
80% Business•Product/ Market fit
•Branding/ Message
• Cust. Acquisition costs 20% Tech/ Product•Compet t on
•Market Niche/ Segment
•Pricing
•CTO CMO
•Sca a e
•MVT & A/B - ongoing
•Reg. conversion
•Usa e
•Partnerships
•Feature not Business?
•Press/ PR
•Metrics
•Social Marketing
•(Apps, payments, features)
•Evangelism & Visibility
•New Investment
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 19
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It’s Not Over!
ALI G “ICE CREAM GLOVE”
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 20
. . =
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summary
DID RIGHT HALFWAY LAME•user interviews
•GOOB
•landing page
•late customer validation
•concierge MVP
•hiring/ firing/ cofounders
•incomplete wires & specs
•project / product mgmt
•market validation
• n a w res
•dev environments
• mar e ng vs. ev• ec ec s ons
•backup, documentation
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 21
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and now....
TOP 5 RECOMMENDATIONS!
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#1. Beware Fads & Advice
“ Yours is a death march project.
ou w never aunc .”2 weeks before launch• AGILE & LEAN PROCESSES
• FUNDRAISING
• LEAN: SEM & LANDING PAGES
By the time you get advice,
it’s too late!
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 23
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2. UX *IS* essential
NOT JUST DESIGN OR “UI”
•
• experience videos• user stories & flow
• pro uc va ue propos on
what matters: business drivers• effective
• useful
•
Skip UX concept ing, w ires &
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 24
.
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3. Understand Technology Choices
• RISKS
• COSTS
• TIME
•
• SCALE
• COMPLEXITY
NOT
• Latest/ Coolest
Evaluate techno lo based on bus iness & user r io r i t ies
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 25
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4. Team & Process
VCs: 10 Things That Cause Startups to Fail
= Team + team + team...
• IRE AST
• HIRE PRACTICALLY & MINIMALLY
• BE SKEPTICAL & SELECTIVE
• TEAM ALIGNMENT
• TRUST IS #1
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 26
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the formula for success
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 27
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5. Test!
Concept > Prototype > MVP > Usage
WHAT MATTERS IS WHAT PEOPLE ULTIMATELY DO
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 28
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what will happen
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 29
.
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Back to the Key Takeaway
DOES *NOT* GUARANTEE SUCCESS!!!
ONLY ACTUAL USER ADOPTION,
MATTERS.
YOU GET THERE THROUGH “TESTING”
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 30
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© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 31
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remember
n ,It’s DEFINITELY PARTLY LUCKbut being skeptical (testing), optimizing team process(testing), ux best practices (testing), validated learning
(testing), & real feedback (testing) DO help a lot
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 32
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don’t let this be you.
TIME TO LAUNCH!
“
were unfounded, because
r e our pro uc .bad the product was, but soon that gave way to serious
frustration. After all the hours we had spent...”(Eric Ries, Lean Startup p. 42)
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 33
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Closing
+© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 34
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Shameless Plug!
GO TO MINIDATES.COM TO TRY IT FREE!
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Lean UX, UX Strategy + Product Dev.
BEVERLY MAY@MINIDATES | @OXFORDTECH
[email protected] | [email protected]
© 2012, All Rights Reserved. More Info: MiniDates.com & OxfordTechnologyVentures.com slide 36
OXFORDTECHNOLOGYVENTURES.COM