(.2120,-$ ',-(/-(1-$ SHARING ECONOMY 0$5.(7,1â., $63(.7, 1-(12* … · 2017. 11. 8. · ýdvrslv...
Transcript of (.2120,-$ ',-(/-(1-$ SHARING ECONOMY 0$5.(7,1â., $63(.7, 1-(12* … · 2017. 11. 8. · ýdvrslv...
SHARING ECONOMY
Ekonomija dijeljenja (sharing economy) predstavlja jedan od zna ajnih vidova savremenog poslovanja. Razvoj tehnologije - i hardvera i softvera, na ina komunikacije putem društvenih mreža, kao i promjene u stavovima i ponašanju potroša a, dovele su do potrebe za efikasnijim korištenjem proizvoda i usluga, po nižim cijenama, dostupnije prosje nom potroša u ili korisniku, uz uštede u resursima i povoljnim efektima za prirodnu sredinu i društvo u cjelini. Svi ovi elementi mogu biti poboljšani ako se prihvate osnovni postulati ekonomije dijeljenja. Rad ima za cilj pojašnjavanje pojma sharing economy, njegovih najzna ajnijih pojavnih oblika, te ulogu marketinga u kreiranju i provo enju svih aspekata poslovanja iz ove oblasti ekonomije.
ekonomija dijeljenja, sharing economy,marketing strategija
M, M21, M31
sharing economy
sharing economy sharing economy
217
lumpiness
carpooling
access economy collaborative consumption peer to peer economy
sharing economy
sharing economy
sharing economy
car sharing car renting
sharing economy
218
carpoolinga
colivinga coworkinga
peer to peer
peer to peer banking and lendingcrowd funding
open source
sharing
219
Sharing economy
sharing economy
sharing economy
sharing economy
220
sharing economy
sharing economy
"good enough"
sharing economy
good enough
221
sharing economy
surge pricing
sharing economy
222
sharing economy
sharing economy
sharing economy
sharing economy
223
Sharing economy
big datacloud computingu
big data
sharing economy
sharing economy
sharing economymillenials
benchmark
sharing economy
224
sharing economy
big data
sharing economy
brand awarenessbrand awareness
brand awarenessawareness
awareness
sharing economy
Everyone s private driver Evolving the way the world moves Get there
A friend with a car
225
Forget hotelsTravel like a human
Don t go there, live there
sharing economy
sharing economy
sharing economy
sharing economy
226
Yale Law Journal.
Harvard Business Review. The Mesh – Why the Future of Bussines is Sharing
Journal of The Association for Information Science and Technology.
Marketing Management, 15th global edition
ForbesBloomberg Brief.
Sinteza
Poslovne studije.
Fordham Urban Law Journal
227
Poslovne studije.
228