1. National Electronic and Computer Technology CenterNational Science and Technology Development Agency

2. Nation First Value propositionLocalized/Personalized ICT foragriculture... Reflection...SIGDSSPolicy AgriculturePrecision farmingAction MobileHRD.... application.....NECTEC Smart Farm FlagshipSRI PlatformNSTDA ICT 2020 Food & Agriculture Cluster National Agenda ?Food safetyAEC ready? Food security 3. SRI Thailand: Value Constellation Networks Services Research Innovation Institute (SRII)Global networksCo-creation Value proposition Thailand Chapter . Think-tankProblems SIG basedFlagship Area based. Policy driven Cluster Political bal- ance Nation First 4. AgriculturemonitoringsystemSIG GI for prediction DataStandardization/ Crop insurance Legal complianceActivities that on-pro-cessDOAE, BAAC,Rice Dept., Seri culture SRIServicesSI platformBlue printplatform TMEC(domain specific) AAERUIDSRUTUICCRU SPTU 5. 6. Co-creation() () (. ) () ( ) () 7. Outcome: from service experiences toImprove quality of life 8. KMOn mobiledatamoralA trust BFertilizer mixerServicesServicesreceivers Services Business model providers Sensors Soil test kitlogistics Field data input 9. Agriculture Service Innovation Services Value Network 20 2012Service model : Sensors Handheld Business model () Delivery & Problems Free ServicesFertilizer Services Club 10. / 11. Agriculture Service Innovation Services Value Network 20 2012 1 s IsA 12. Services Services ProvidersReceivers / / KM/ cost benefit 13. () . .() GAP . . . 14. () .( ) 15. Guiding Principle: ervices experiences quality of life share knowledge services experiencesvices experiences variables ure services users experiences guiding principle services delivery 16. Co-creation........helping together... making story..Value constellation team work 5 . . .10 . 2012 17. s? n ge alle Ch uality of Life service experiences knowledge sha : belief-everything is services, valueStimulate services Design Enhance services design 18. Business Canvas 19. Agriculture Service Innovation Services Value Network 20 2012 1 B eT o 20. learning process....continue..... Round table discussion: Canvas/Blueprint.....Guiding Principle July 17, 2012 21. KM Guiding principle (Canvas model)Services delivery principle (Canvas model)Customer management (Blueprint model)Channel management (services design)(Blueprint model)Criticle success factors (Canvas/Blueprint model) 22. co-creation network optimiz(impression)-customers experiences qualitative 23. fields internal Outsiderinternal internal needs Fertilizer N-P-KData process mixing logisticsapplyingFertilizercompany Data collecting Report(after)Data collecting (before)Spraying services