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HONG KONG SMART GIFTS DESIGN AWARDS

2013 香港智營禮品設計大賞 2013

Kickoff Seminar起動研討簡報會

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香港智營禮品設計大賞 HONG KONG SMART GIFTS DESIGN AWARDS

2013

Opening Remarks致歡迎辭

[ By Mr. Benson Pau, Vice Chairman of HKEA and Project Convenor of Hong Kong Smart Gifts Design Awards (HKSGDA) ]

香港出口商會 副會長兼香港智營禮品設計大賞召集人鮑潔鈞先生

Briefing Session

Information Paper 2

BY: Ms. Yvonne Lee, Project Manager of HONG KONG SMART GIFTS DESIGN AWARDS

香港智營禮品設計大賞 HONG KONG SMART GIFTS DESIGN

AWARDS 2013

Collaborating & Sponsoring Organizations

Hong Kong Design Institute

香港知專設計學院

Venue Sponsor- d-mart

Student Entries

Online Promotion

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Sponsoring & Supporting Organizer

HKTDC香港貿易發展局

Exhibition Venue Awards Ceremony Online promotion (SME, Buyers)

Funding Organization

『 Create Hong Kong 創意香港』

– CreateSmart Initiative (CSI)『創意智優計劃』

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Supporting Organizations

Hong Kong Designers Association (HKDA)香港設計師協會

Hong Kong Design Centre (HKDC)香港設計中心

Hong Kong Polytechnic University (HK PolyU)香港理工大學

Industrial Designers Society of Hong Kong (IDSHK)香港工業設計師協會

Institute of Vocational Education (Lee Wai Lee)香港專業教育學院 ( 李惠利 )

Low Carbon Design Society of Hong Kong (LCDSHK)

香港低碳設計協會

Members of Advisory Committee

香港智營禮品設計大賞 HONG KONG SMART GIFTS DESIGN

AWARDS 2013

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Chairman HKEA Mr. Benson PAU, Convener / Vice Chairman 鮑潔鈞召集人 / 副會長 , Hong Kong Smart Gifts Design Awards 香港智營禮品設計大

賞 ,The Hong Kong Exporters’ Association 香港出口商會

Member LCDSHK Mr. Dewitt CHIK, President 植觀賢會長 , Low Carbon Design Society of Hong Kong 香港低碳設計協

會

Member HKDA Dr. LAM yan-yan, Betty, Vice Chairman 林茵茵博士副會長 , Hong Kong Designers Association 香港設計師協會

Member HKDI Mr. Leslie LU, Principal 盧林院長 , Hong Kong Design Institute and Institute of Vocational Education (Lee Wai Lee) 香港知專設計學院及香港專業教育

學院 ( 李惠利 )

Member HKEA Ms. Shirley SO, Executive Director 蘇艷琪 / 總幹事 , The Hong Kong Exporters’ Association 香港出口商會

Member HKEA Mr. Brian SUN, Vice Chairman 孫騰章 / 副會長 , The Hong Kong Exporters’ Association 香港出口商會

Member IDSHK Ms. Agatha TSANG, President 曾珮琳會長 , Industrial Designers Society of Hong Kong 香港工業設計師

協會

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Judging PanelMs. Alice Lai, Executive Director of LF Products (PTE) Ltd, (subsidiary of Li & Fung Group), HK

Mr. Freeman Lau, Vice Chairman, Hong Kong Design Centre香港設計中心 副主席 - 劉小康先生

Prof. Tak Lee, Associate Dean of School of Design, The Hong Kong Polytechnic University香港理工大學 設計學院副院長 - 李德志 教授

Mr. Roger Shing, Corporate Director of Procurement, New World Hospitality, HK香港新世界酒店集團 集團採購總監 - 成偉業先生

Information Paper 4

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Judging Panel

Mr. Ross McBride, President, normal, Japan日本 normal 產品設計公司總裁 ( 美裔 )

Mr. Roger Swales , Founder of GRO Design, Netherlands

Prof. Tong Huiming, Dean & Professor of School of Design, Guangzhou Academy of Fine Arts, China中國廣州美術學院 設計學院院長 - 童慧明敎授

Information Paper 4

2nd HKSGDA 2013Project Milestones

&

Entries Submission

BY: Ms. Yvonne Lee, Project Manager, HKSGDA,Hong Kong Exporters’ Association

Milestones Date

Student Briefing Session 11Dec 2012 (Tue)

2013 Awards Kick-off Ceremony & Briefing session 20 Dec 2012(Thur)

Workshop & Briefing session – corporate entries 18 Jan 2013 (Fri)

Forum 1 Feb 2013 (Fri)

Deadline for entries online application 8 Feb 2013(Fri)

Vetting of applications 6 Mar 2013 (Wed)

Announcing Finalists 11 Mar 2013 (Mon)

Prototype production (15days) 8 -22 Mar 2013 (Fri)

Roving Exhibition-Lifestyle Expo in Jakarta, Indonesia(3 days)

14-16 Mar 2013(Thur)

Press Conference 18 Apr 2013 (Thu)

Awards Presentation, exhibit & business matching 27 Apr 2013 (Sat)

Roving Exhibition- HK Gifts & Premium Fair (4 days) 27-30 Apr 2013 (Sat)

Roving Exhibition- HK Design Institute (12 days) 2-13 May 2013 (Thur)

Roving Exhibition- Major shopping centre (10 days) Mid May-Mid Jul 2013

Forum

Date : 01 / 02 /2013Time : 1440-1800 Venue : SME CENTREProgram

Creating Opportunities with SMART Transformation 高峰論壇 - 智營創設計・變革展商機

Opening Remarks

Guest Speakers Series

Panel Discussion 3 Guests Speakers

Finalist Announcement

Coffee Break

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Eligibility

Corporate

Company with Hong Kong Business Registration.

Original design created by either in-house or outsource designers.

Name of designer/s /team should be acknowledged.

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Entries Criteria and Fee

New or Launched to market for not more than two years

Complete products

HK$300/Cateoryonly 1 product can apply for one categorymaximum 3 entries either individual or group entries

Winners and Finalists

A. Company Group – Awards Finalists

1) Corporate Promotional Gifts: custom-made Gold, Silver, Bronze 7

2) Corporate Promotional Gifts: for mass Gold, Silver, Bronze 7

3) Consumer Gifts: for Home Gold, Silver, Bronze 7

4) Consumer Gifts: for Workplace Gold, Silver, Bronze 7

5) Consumer Gifts: for Play Gold, Silver, Bronze 7

B. Student Group – Awards Finalists

With prototype sponsor 1st – 5th 10

Judges Awards -Individual judge selection among all entries

7 Judge Awards

Total: 27 Awards 45 merits

Prizes of Corporate Group

A total of 35 entries from the Corporate Group will be selected. The first 3 entries with highest scores from each of the Category of the Group will be awarded, namely Gold, Silver and Bronze respectively.

Judge AwardsThere would also be a 'Judge Awards' given. A total of 7 entries from Corporate Group will be selected amongst all Category groups by each of the individual judge for showcase and awarded.

A Title of Award/Icon which marks with the official HKSGDA signet together with the year of the Award will be granted to the winning parties

Award Ceremony and press conference 15 winners would be awarded at a ceremony and press conference.

Prizes of Corporate Group Exhibition

All winners and finalists will be showcased at roving exhibitions.

The Hong Kong Gifts and Premium Fair • Business Matching Services

Hong Kong Design Institute and Institute of Vocational Education (Lee Wai Lee)Popular shopping centres/mallsExhibition-Lifestyle Expo in Jakarta, Indonesia (corporate entries only)

All enquiries received from all exhibitions will refer back to all parties concerned.

Categories of Corporate

Corporate Promotional Gifts: Tailor-made 度身訂製 Corporate Promotional Gifts: for mass

量產 /群客 Consumer Gifts: for Home 家居環境 Consumer Gifts: for Workplace 工作間 Consumer Gifts: for Play 優閒玩耍

Judging Criteria

Product Aesthetic

Uniqueness

Function

Eco Friendliness

Marketability

Judging CriteriaProduct Aesthetic

＞ Choice of materials, texture, finishing.＞ Form and shape, graphics, colors, surprise element.＞ Point-of-sales and packaging.

Uniqueness＞ Showing design originality＞ Special features/product material/technology that enhances the desirability, and often the appraisal value＞ Unique message and design value of the product that enhance user satisfaction and benefit＞ Generating Intellectual Property value (utility, design patent)

 Function

Solving user pain point and increasing user-friendliness ＞ Fulfilling all requirements of handling, usability, safety, and maintenance.＞ Visualization of intended use.

 Eco Friendliness

＞ Address details of resource friendliness, sustainability, reparability, durability, recyclability and reusability.＞ Consideration of disposal problems.＞ Bearer of internationally recognized eco labels or certificates

Marketability＞ Showing strong sales potential.＞ Developing new market and/or new target group＞ Illustrating strong project management skills.＞ Price and quality competitiveness

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PR and Promotion

Various promotion via different media and format have been done in various period of time in accordance to sources of budget allocated.

HKSGDA Website HKSGDA blogAwards Leaflet-Calendar, Fan Print Advertising - Newspaper

HK Economic DailyOriental DailyAM730Apple Daily

Online AdvertisingBuyMeDesign.com HKEA, Sponsors and Supporting organizations websites

Soft Advertising via PR

Successful Stories (TBC)

Sharing session

BY: By Mr. Gray Leung, Creative Director of Graphic Guides Design Company

Successful Stories (TBC)

Sharing session

BY: Mr. Lionel Sun, Managing Director of Lico (HK) Manufacturing Ltd.

How to prepare a strategic marketing plan for your design product?

Sharing session

By: Mr. Kelvin Mui, Director of Axiom Design Partnership Ltd.

O & A

Thank YOU and GOOD LUCK!

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THE RATIONALE OF HKSGDA

Rapid change in global economy after the financial credit crunch in 2008.

The decline in US and European markets

Intensive competition from China suppliers

Hong Kong giftware suppliers are facing unprecedented challenges

Urgency of the giftware industry to transform from OEM代工生產 / 原廠製造 ODM 原創設計 OBM 原創品牌

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• To encourage more Hong Kong giftware manufacturers and exporters to transform and upgrade their business by blending in creative design in their products, services, production, marketing, communication, management as well as corporate culture and strategy.

• To help nurture new talents for long term sustainability.

• To maintain and upgrade the status of HK as a major sourcing hub of giftware

OBJECTIVES OF HKSGDA

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Funding Application

Organizer:The Hong Kong Exporters’ Association

Funding Organization:Create Hong Kong (Create HK) 『創意香港』

To promote and speed up the development of creative industries in HKCreateSmart Initiative (CSI) 『創意智優計劃 』

Funding of HKSGDA 2013 2.3 Million Approved on 20 Nov 2012Project duration: 1 Nov – 31 Aug 2013 ( 10 months)