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nr:itn:ry# swor osftrj:ilslsridrnYunl:?r{rmilRaun#nrrnareraouSfin uas#asl#

u?fimorur :ou#ilqr,rrfludh grlarrn naooor.roruliofl aslonranNnlrfl amror'l{hl'16'

oon1u1

ihlriurvrnlulatmrrdrudoryadrrar:rflud.:eirf,ry nr:fffnnuro.rdr6orflufir:rn'r:aulofinur

rEuuf Inurayrrvflil:snounr:fifrn:rru?r?u uayn'ndirra::ririrq:fiotor{:J:enouR'r: 6qfiold'irrflu

Ionradrriuflalau:{{ruluil n.a.zsss rJ:srnnlnuldrfininqnnr:aimmrn:ugfiorfirl#q:firrurnlmqjdor

anilirurarur{{iua{(Down g;;ng)Iaunr:l#aumuooR0'rR.q1u nuf irl{ruflnosfiururGuduq:firrurnr utrr a , I a

uolJ ro.{luuauq:nrflulntiorufiuarur:oGuInrfluq:fimrurnRa'r{uaerurnlnqjldeiohJ druirq:fioturn

tiouarrur:oa$rq{rutilrild fio nr:arvlutuq:fio1uri1 uio nr:suruq:fior6uci{ra?ilnr:firrufir uavriruooY o da t, o . B q o a a I o 4 , a Iyrl tl,ru19t:g'rufl1:n1:{Txnflo.{4nu lild{fiug{r,ilrTr:1u tun'r:n1rilun1:q:n0ilu 0'rriluno{uR1501{{nna9 o o r qt,a hrra o i 9t a I nlre oQg

rt'lril{'ru oilflo lnrnatlu ln rnnolu10!ro ryilrsRounlrqrn0xu'lnuou lnruflanoiluyru0lRRlra{1u 1r1 tn

fr:roldrir'hJ{foilnfru + fifiqornrniller:glu d.rfina6cionmurflufiintorda{rJ:;Roufl1:ro'r rite,ral#r.ra6s d q 4a c, & 4 4 A il I

qfln1ilfla1illuuu{.{ru:ir ilflu'tqorn'rflT?n l?rq{xil tlasxuln:!1uR'r:fl:o{rtilq{fliln?uua3d:l.iqalR'rTrAAAAOo-ilTnfrdlunt:firlru( Quality of Worting life)

6'.rriuld6'nrirroncr:ngru^o nr:finrir swor rudorfluil:clumfurifrfiauhflnsrrfiurcr'iluaao

{rJ:vnounr:fiauhlu{fionr:irn:rrr{ swor rfluotirrd ,i'rudqufi{rnrflrrotouqa,,drto.rrdofirrondr:t Ac, i, h9o I o o g a .a I la , '

n'r{r6lyr,tr1rrri1 tnururilryRoilnr:finfirrmvdrrd{luni{fr o-.moudnrn?'rurnffiild'r{q.r1{ ar lonrafideo

fl 1{1n1:nA 10 nUU il?H1:q:fl^rao.i

il11'l?il u1a unI{rYril !u :J :

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-1-

14 a d

BilCI nrr?rn:1ell swoT

A 'tvt:c{ ltultl?lUlf ul0ta{ SWOrf Aodysig

rj:slwrita{n'r:arn:rur{swor :

i .a.r c a : ---^-dunsu lTinrrdrrfrunrrh sworAnatysis i

{sfr' rr : srrlil n 1 rerfi r rs ri swot

d'rodr q : fi o Srum u i au luths rn : n fru #r

uanrfi:orhlilt$oiraarn'rmortlunr:irntrsr{ swor,iotfl u,,urvtrq

vmtua,a,

*2-

r4 a I&ile f)'r5?rex1vlr sl.lioT

1.1 n?nffiillato{ SWOT Analysis

dal4arEd-CydrswoT Analysis luufl1:?[fr:'ru14dR'rT{oirnnl: firo?ru?u.ilu [uLJruIu rfionilil11nu{{ lnrau 19t

dou riodrfi ortrfl uilqurdrfiqlunffi irfiu{lu {anrnfi do{n1:luou'rnn dtir "aron' mio,swor*v'q v r q q 59 I

uulJlolfln?uofl]ulo{flqu 4 n? tnuR

o s u.mt'Ifl strengthsmiltud{ lnuiumfolnu{{ dtrflunrarurtrnflrfrunrulu rflu{o6firfinrrn

dnrr{u?ndounrutuu?fvr niu qnu{{drutiruil:saru qnu{.rdrun1:rtu qnu{ldrunr:nrfisr qau{l

druminurn:Unna u?fnwdo{l#rJ:slomitrnnnu{rlunr: drrunna gilf,otroata

r lY lJ10'rfl wea*nessesururudt qndoorfoqndou drrflunaurorniltf,unrolu rfluilqmrtrio9 I io I e r o- i as I adq 9q ilfloljflT{:OitYttflntlRrTRlT'lu?AAOilr'r'tU tU9t1{61 flO{1J:UYt cU.rU:UmnVnO{fl1?r liln1:rtnUQfl'lUU

o Q urtrn opponnifiesflillud{ lonra d.rrfinorniltf,unruuon rilunatrnnr:fianruuandon

R'ruuonl,o{u?fvrrdorJ:slumimforiuaiunr:irru'u.rruroro'rrfn: Ionrarnncirlrrnnnu6{n:{frsJd,,taldteovtoR1dlJurlju9,{4il'r0'rndR'lflrr?nA0uRruuon ttflqnur{lIurIuHailt0'rRflRtil[r?n6ouR1u Iu ilf]nt:

ia ll s r e , r < d o 'nn rnmn 0efl o.:rdreud?{mr lonraotirauo ttacl#tj:sluydr rnlonrariu$

o T u'10'lfl Threayrutud{ odarro d.trfintrniltf,unruuon rfludofrfinfirfinornentilu?odou- J e e dt I ts I qy 9 v | . j- J oyRruilon frtq:frn,ilrrilurlorrJf,unaqmdnl:narnlfaonndo{rrauilu'lururf,nqrJa::neirll mrnnxil tt,lh9 atnt:il

dt -, ia -!swoT ril u n ?uoYru R?1u 1{ u1ua{u

Strengths - pnfi Irio{oldnJtuu

Weaknesses - oodou uiorlorfr urili au",opportmities - lonrofi trirrfi unr:'ld

Threats - qr.la::n {o{rfin nieiltf,ufi qnnuR't:i"trfiu{ruqo,tow{nr:oee-_____d4a4o_llaJ

ilanfl1:dln€u{o{ swoT Rfiofll:?rn:lu?r [9ufl1:6i1:']rulfldfi'l?rn'l:sr 2 51u flo anrnnr:al

n1utuuasdn1ilflr:afnruuon 6'.rriunr:irn:rvr{ swor 6.rGunld'irrflunr:irn:rs#anrunr:af (situation

analysis) d.rrflunr:itnt'rs#?nu{.r lndou rCol#fnurot 1fi:ry ffrnanrvru:n#ou Gmr) farou uasA /* r a Jqt q--:- I q d d r qr9 a?rn:'lsfi lonld-orJfl::n fl1:?rn:ls?riln0unx 1 vlsnruuofluasR'tuluot6n: frlrrriaulf{uirr:ror-^!--^----.4---- ,a I r i+ J t il 4 jucro d e rso{nfl:vl:1lJCI.{R1:rilnuuu:Ja{911{ 6'l mrRniuRluuono{nR: fl{d{m16lfia{u116?[raurru? hirunr:

ruJduuuila{luournn ,rrr{',^uoruyrul,o{n1:rilfiuuurJnufiririiiifisioordn:q:fir uasqnu{{ qndou uav

n?luttlut:ndrudr{ t fiotdn:fioqj dr{oXa,rrildrufiurJ:slumiotit{illneionl:rirrnuni#urTnri nr:odoalledirirmunnagnf, uasnr:drru-unrrunagmf, rolordRrred'uo{fin:fr rrilrcarueiold

*3-

tlt a A

flila nr:?rfiTrrx swGT{

r.z rhslanimcnrt?m:rsr{ swot

irn:rvd swor rflunr:irn:rvr{anrnuandortsim 1 ,ioo',urunuasnruluosrin: d.:flrffuu,reiiu, '! I q,,{r1old'irfi6vrinadonanr:drrfiuqruuororrfn:otir.rl:

qnufirraro.rrfn:oyrfluunoeoul.i0e$?u t?rt

n?'uJduJ'r:nnrotufionl#rJ:clumirConr:l::arflruurulurarvfiontiou{osocr{n:osrflunordnuors{qe{

e a o o a r I 4 /iErs iR1U tU yl0'10$U7tlA1U?{Afll:Ti1[UU{'lU tonlf,Yt1.:dRlvlu?Ft60l'tUtljUd6rlUfl'l:0rYt tl't toR'tdr?ron1:r::q

rr}mruruorr{n:tuyrr{n6'uriuqrJa::nm1{dRrru:ndoruosrfluaorunr:nffidntrrrnr:r::qrflrfiil1uro{" !-- -'^--^^^-a'^iryr{swor dtrl#rflurru:nNlunr:firuunidu}ryad nr:riruunnagnf rf;ol#orrin:o{nfl: fla0lnfl1t?tfi:

rfi n n r :r{mu r tJlu vr r.rfi rr uru du

L aelt.s dunou lTGnrtrirrfiunr:rir swor Analysis

nr:irn:rsd swor osn:oiln(ilrourfln{o{ihf,ufin{r':drunr::vqqnu{.r qnniou lonrauas

qila::nro.ros?in: rfirl#fi{orya lunrrriruunfismrrrisrittarurufioagnairrduulrr1ur{qrororr{n:

lraelrd?t?.rrrJ:cIaydolRfoRl#lp?"r.?"?rif..t'andor rrasd'lur?r) rirrunnagnf,firj.rrorvuvgila::nmr.r

anrnurodorurioanlneioutosorr{n:1frfiriouiiqn16' nruldnr:?rn:rvd swor riu nvdori,orlrr{d*

enruuandouRrCItuunsnluuon owln: lnufi dunouft d

r. nr :il r v fi ililR r?ril?n dorunrslu o{ dn:

I

ilulo{?1

nt:il:vru^uanrnuendorunruluorr{n: ovrfiulfr:Lnr:irn:rsfuayfior:arrmimurn:uas

n?rild1u'rtcrnruluordn: un 1 dru rniofiov:vqqnu{.ruarqndoutororr{n:unrirfiruldo'r6'uror{arya

rdonr:rJ:sur^udnlilutndornrulu 6o:cuu{orynrf,o nr:u?rr:dn:ounquqodlu ,iolrdruln:.:air.r

:suu:srfisu iirJfrri6{1u urrulnralunr:fixruuasminarn:lunr:u?rr: (nu riu iag nr:f,nnr:)4 A o a jr a i.i trGt t d, ,!9t

:?u0{n1:il0'l:fl1flafl'l:n'ltuu{lu719{'lutJ1flo{o{nn:tT{oYt0ur,tjl t0d0lufl1:fl[tauHanagmnfloutll]1u6?u

- qnuftttorosdn: (s-stnengrhs) rflunrrim:rsr{ihffunroluornryuruo.rror{fio{nrutuo{r{n:

f,rf,ulnnrutuo.rr{o:firflu{eldnJiuunioqnuiurororr{n:fiocr{n:nr:rirrurldlunr:r{su'rd u9, o tnri a I d d I

o.t n R : tn I ta u fl ? : n 1 :.1 t?til o nl : tfl : tJ ct: 1 { n ?1 u t1 lt t r1.1 1r o il o { n fl :- ptiouto.ro*{n: (w-weaknerse*) rflunr:irn:rcf ilrfiunraluornrluuo'{xo{{fioqjnrulurrn

{uilo{r torfrfioginruluo.rrin:rfu 1 ro.r'iriltf,untuluosr{n:firfluqodou {orfiunJ6uuroso{r{n:fina:qdo

.v , oYoC au:uuE{ rHaru?r:ofl frnlflmrunhJ duovrfl urJ:slumicioorr{n:

-4-

-

tAAIeuo n]:ua?lyl.i swoT

z. nr:d:sfi ua$1?Nil?edornrsuon

nroldnr:rJ:yrfiucnrnu:ndorunruuuouoriorrfu arrur:orlurrlonraunyoild::nmrrnr:o a ,l ity- !, -" a 3o . | .ii sdrru-uqruro.ro.rrin:fi'[diunan:svtil0rndflttIu?ndoxyn{ra:ugfirfrsluuar:cfl'irril:srvrgfirfiorf,inr:

drrfiunuro.ro{rin: rriu drr:rnr:rurud?nrtrn:ugfir uluuru nr:riu nr:rurJ:uural GrRlilu?ndoilmrsvts+cgt@A9l

f,rnu niu :vdunr:Flnuruaudn:lfirrirfroro{il:crrvu nr:drfiugruuayfl'r:ofiurwo{il:usrru finuoryArdtaiogl/!ruqa

1USU ruUtr:5uruuilil:erflBr frlU$$ fr',)1$r6ti0tr63',)sru$5:U fff)'rlrrr',)fl60u1l-l.qn1:tUO.{t rsu Tl:e:1silqqnAAad9s,qA4dereil:s:lsnquan1 unnile:!uun: rraudRlrru?naounl{rvrfl tu tnu ru'ruo.{n::u?n lfiu1$arilflill'|fl'r:

mrrdrurnSorfro qrJn:oifi ovtrurfi'urJ:vfimfrnrn Iufl 'r5na^nuarftflrL?nr:

- Ionramrrdnlilrr?ndou (o-opportuniti"r) rflunr:irn:rsd'jrfloffunruuonorrin: iJof,ulnfi^,

6nrJr:6rri{Fran:ymuil:rlurf frrnrln:qrarvrrsdoueionr:drrfiunr:rororr{n:lu:cduu?nnrn uasJ I a , ! a I qy r C < J ry

o.rfifl:tf'rrJl:0aRil?ufl 8nrHa'lillJ1td:lJd:'l{ lfi l.tu?u{lurljlJut {flu lff

- qila::nm1rrdR'rflumfloru (T-Threats) rflunr:irn:rvr{drilrf,un1uu0nCI{r{f'r:il0fru1flfi

dTJl:o6{{flnn:yyrillu:sdruunrotunrrfirsriohirfinnuru,ftunrurion'rirsr:.runvmr.:doil drorrin:{rdord j a tv J qya d r I A a e I ry

ilaflmu{ fi:olJ:lJflR'tilo{nfl: tfiu fi?'tuull{tttfl:int:ountemsqu:{n:cilila{fla]? ta11a1,

3. ruusCIlun'rsororRRrflJrslrrudnlilu?oaoili nyy j q d r i r a dq v o ,

rfiold{oryarfiurtir qnufir-qedou lonra-qila::n 01nnl:erfl:rsriiJofrunro1uunsilofis

nrsuond:unr:rJ:srfiufln'lvr u?qdo$$lutuuacenru$:sdoilnruusnudr ldrirleufrl-lndounruluur

nJEuurfiuutiu lonra-qrJat:fi tlnnruuonrCog"irolr{n: rirdrmrf;qanrunr:ofrdulnua;nruldanrunr:ai

niurfu orrin:nr:ovrirotjr.:t: lnurd'e}L lunr:irn:rvf swor drnrirrdo.:rin: ovoqiluaorunr:af +tt

:rJuurd.rfi{

n ufi c - I o n r a) ao r u n r : aidrfl u a n r u n r : affi Cq rJ : r : a u r fi qn,ut u u o'r ol.,rar-lg.at,cdoaj

O{fln:flOUtlil0UUilA1UOUl{ e'iilU flil:l't'l:1,O{O{fln5fl?:nlililnnnqnf tulS.{En (aggressive - stratagy) t?r8

6rrerqnu{'rfifioqiurra?ruafrruasrJful#uavone?ulonrarir.: 1 firflnrurrrrJ:vlovrfodr.:16ufitA- r s r - tla, tA c, A 4

3.2 aCIriln'r:afifi z (nndou-fruoila::n) dflrun1:aifrriluanrunr:umra?:1umfln ruo{r0Iflqq

o.rdn:rirdrmrf;qogifruqila::nornnrouonuacfiilqrrlndoun'rulufla'ruil:cnr: dsfu nNrdonfidfiqnn^oI I s 4Il e q i a d e l i r

nagvrri nr:fr{iufl?oflorfiudr (defensive stratesr) tiloilCIluluanm?onaurdnfiogrJa::n nr{ 1 iln1n?10u

^ J i oo9 d a a iy jrfl nfl u naoo0u?r'lrJ1n:fl 1:mtem1 t?ro{fl n:rRnn?lilq€urduYruoumqn

t) '| < 4 dn:filsnrarfludoldnjturdrunr:urildu3.3 3f$'rufi'r:srYl 3 (tsoou- tofrld) cl$1un'l5oro{,

r I ra o r iao,r r ict r r r r - - i a Iogilnuil:3n1: unnnilaogn:{iluilaJfi1qild:snilnjulnoouog ?1aluoul{rrruRu n{uil yrl{oonfloflagmi

n'HilAnfi? (turnamundoriented stategy) tffoffnrfsutf'ltqndounrulusirl f hi n$ouid0snna?uTontdsil{

'liirflnl#

ai3.1 dolufl]:Bllr I (

-5-

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[!]ro n r??rfi5 lsl,r swoT

- rA-. d r tJ- j A e ,r,jo r3.4 fl6llUR1:BlYl 4 (lnlr1'r-Eljd::n) dCIlUn1:ilUrnn{U01nn1:ytdRlT{u?n6oil-lUrdoorurucio

Rt:dttu^u.ttu us{6'?o{rfn:fi{016'u.l?urfitfluqnufic?raruil:ynr: 6'.nfu umudoy:orun:r?i{dn1flu?ndorl

r:J6ourtrJa.rhJ 6arur:ofiov6onnagmf,nr:unnda fliouurutourirofion'li (diversification stratery) riiol#

rJ :c losforn qnu{.rfi fi aflr.rlonratu :cussradru du 1 r,nu

r.l,riofi ortau'lunr:im:rvri swot fi 6'sfi

t. n?:atn:rsr{uunuucR::rfi'rotir.rdnd'r r$iol#ltflilofrufifinrrrudrrTrgo3.r 1 rfluarnrqnf,n

totflrgurfiurlo?r nrirafio rfluilof,afifirJ:ylurflunr:rir}Jriruunrfluuluuu aaonouarur:nrirlil

tirmunnaqmf iinsrfirl#orr{nr:lqumu::qr{truurufirflur{ndy{fduqnrl'ru (result) ldn?r

z. nr:rirrunf,rf,ui{rs t hiar:rirraua{olmnro{n?1rJfiu1urorilrf,us{x 1 '[ridrwrflu

v' pdou (w) rfo gnu{r (s) rio lonra (o) n6o grla::n (r) h?finrril?rrlrufl'rllrfiorfiu drrfluodr{8{fi9 q a o i- t q - io 3 t ' t e

tcdsrer'ndu'[t uasfr{n'irfloilufrrirnuniiuurriurfluiloi'ulun{rrler frrfinr:rsflo6'ufioqieirrnrjrutiu 6dos

eun'Dfi rcilrhftirr unnaunffi girqf,uson}J

,r1 ,, a{'efr - {otda tomr:rir swoT Analysis

{od rvrnfinnr:?tn:rc# swor qnrirrurl#odxundmarulunr:irn:rrriaorunr:airirr 1 mrrq:fir

tuasnr:u?rr:rf;tnagvrf ,utortrn,flunnfinfirfilodru hi#udou lfinruasnanrfluodr.rurndrriufi.firir

swor rur1#uasarrr:arir'hJrJ:rgndl#luenrunr:aidrudrr 1 rurnuro rdu

eet4ia4- R1:nAdU l0[AOfllilOilytl{rAoflilA'ICI 1 yt',t{

cosrvd- fl 'r:fl 1t{ilan?'lrdlnqnoufl a{1o{trfi qnl: Bt

a,i- R1:u: l.r1:n?'lurilauuurja.rfi doqnr:h?rfindu

Adg,qooa- n1:?rn:1u1{tlaeuRUqHl tuRl:o1luufl 1:

a/auior- fl't:?[n:1ufi ln:.:fl1:t:u h4tJ

- nr: rf; ril : v fi nf; n rn nr: rirmu lfiqrdu9 a to ,

- fi'trfl:]{Rrsu?iln'l:r:uila Iflil .t adt

dorfiu c,osnr:ld swor fiftoqilil#ourdutiu rfionf?ourfiuutiurJ:sluffiiuacn']rilnarRfiarr,luRr:

rJrrgndl#rru niu

- Ionrafinnarntfintrn qflnrl$ort{orynfirirurlffirn:rsdfinuv rJ:caunr:of uarnarur{rltt

oYAaqLltufl ?lilIilil g1uxo{rilnun swoT ro{fl ?rn:lsfi

-6-

- doqmum'ru swor tflu:suy 1 ,fiurr.naouanrn'ir rmqnr:aiuasiloft,eirs 1 firirrurl#lflu

ItieaaaAlj{o

ry a fi u g r u 6{ ril fio u r6u u tofi n r : nJ fi uu uil a s'ld udrr.r io'[ il

A 1- -.. ' - ' o J t I r at

olrTrnrlvri swor ANALvsH riu orda$rn:rvrioqiuufiugru z odrl n'o Usizel

l. BALK GRouD rorda{rJ:;nouRr:rordrfirJ:caunr:afotixl: fipufi.radr.:'l:1ufram{ri0uo{r a r i d a s 4 o h9d r r i a a a

niu iilnriu firgaqu rflufin:tiurXnnu ?r;osourirmu cRApHIc 16d unvuiundrnuo-u r5o qnnfinda'lo

'Ac-9deqanln?lfiuou [ljunu

z. lnuiuqndoudurfiarlndnuarsxo{q:finro.r lnunrurvirn:ruf 1#q6ndnrdr cASE rfir,fluAd

fl:Brflflu1

J 1.5 nrretorrvriasrunr:ai (swor ANALYsE)

t6ootol{ ooltflrt

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ffaathrqrhefiuquiaulurirsar:n6u#r

r. rfl uq fi rfi a.r4u'hiurndu4uldri roli u l

2. nl l: 300-1500% uu?lq{illn

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+. lnuiurfin fio narur$a qndrarrur:n: oiuldrau

s. #r':a::nfiudrfi nur6uurn f onrr'ld.rrufi as\-'

o. mio.rr,rdrodrtcrur:niutruldnu',urJrr,* rfirltlrfin.rru rJ:;qnd rulonulud, Inuar4uuirrn^r

z. fi }J:un:ufu fivr?hfl#n:urifirLmiotoq:r

Ioooou

- r. flnq:iufinrrruti.:fl.rriorIil:un:ru a^tfivrdrurndu nr:l#IrJun:u6t usihiqndo.:nrufirfivrf,

rrrn$.rororfinilqurnr:gnf,uacu'nld niu conglDoRAw, pHorosHop,wlNDow uasfil:un:uur1fi.r

fi:rnrg.roqj

z. rilniru6rudu&hifiandrrJ:vdr wdorl#naqnf,*,',nd, rdu iGnr:1:J:Irrvr$rudr,r5uuofn,l:J:

rnoflu6lh{,1urlfi'r rfludu io 3-6 r6ou wfufiqnrirrhrdr ludr.r6rdudorfinnrii rfirnr:narnrf,'rqn rflr

n:rr'liiln

-7-

!4anelJs f!t:?[?t:'ly1{ s\ryoT

,t- --- -----_ Ct i r A vt v r jo olydt- no{YluYr?u swoT rlju:uflu 1 riloer:?0floudfl'rTr?'r rH9ln1:aluneiI0,[ugt1{ 1 liillu1lfrilu

ges;laadri{oryartugru friurfi our6rum?0fr nr:nl6uuurJa'r'l:Judrmio'lil

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