12 Interesting Sports UniformsHow does this trend relate to a team's branding efforts? How does it impact

sales?

November 7,2012Sports, Entertainment & Recreation

Marketing

USA Today called them “absurd.” Yahoo said they were “disturbingly ugly.” NBC Sports said the uniform was“the worst ever for any NFL

team.” And ESPN said “you’ll understand why they were retired… or burned.” And those were the printable comments about the

Steelers’ recent throwback uniforms. What do YOU think of them?

Baylor University entered the 2012 NCAA men’s basketball tournament with a 3 seed…and these adidas-inspired

neon uniforms.

The Nike / University of Oregon 2012 Rose Bowl uniforms drew

plenty of “Star Wars/Darth Vader” comparisons online but were a huge

hit with Oregon Ducks fans.

In 2009, the NFL’s Denver Broncos unveiled these uniforms in one of the NFL’s “Legacy Games” (in which both teams wore throwback uniforms)…

TV personality (and former ESPN SportsCenter anchor)

Keith Olbermann called out the entire Philadelphia Eagles organization as the

"Worst Persons in the NFL" for their decision to wear

these throwback jerseys in 2007, saying "Throwbacks?

Try throw-ups!".

The NBA’s Denver Nuggets decided to pay homage to the team’s popular “Skyline” jerseys from the 80’s and

announced they will wear these “alternate” uniforms at 18 home games during the 2012 season…

The 1994 season marked the Chicago Bears’ 75th as a

member of the National Football League. To

commemorate the 75th anniversary of the

franchise, the team wore 1920’s throwback uniforms

for several games.

The University of Maryland introduced “PRIDE” uniforms last

season in collaboration with Under Armour to equal parts fanfare and

criticism. Three days ago, they launched

“PRIDE” 2.0, which will be worn this weekend.

In the 1970’s, Marquette’s athletic department made the bold decision to allow one of the team’s players design the first

untucked jerseys. After the 1971-'72 season, the uniforms were banned, allegedly because they disoriented opposing players.

College and professional teams aren’t the only ones rocking the funky uniforms

these days. Earlier this year, Atlantic High School in Florida debuted these uniforms that were designed and donated

by a group of community focused business owners in

Delray Beach. Sports uniform guru UniWatch called it “what might be the craziest football uniform ever” and images of

the uniforms went viral.

In 2011, the NBA’s Charlotte Bobcats paid tribute to the

popularity of NASCAR in their home state with

checkerboard/racing themed uniforms. The jerseys were

worn in conjunction with the team’s “NASCAR Night” promotion at the arena.

However, after reviewing some of the “statement” uniforms in the previous slides, this one clearly takes the cake. Behold

several variations of the uniform worn by Jorge Campos, goalkeeper for the Mexican National Soccer Team… “Score”

one for Campos and the uniform designer, Umbro???

1) Why do you think some teams wear flashy uniforms?

2) What are the advantages? Disadvantages?

3) What is a brand?

4) Do you think wearing flashy uniforms has anything to do with a team’s branding strategy? Why or why not?

5) What influences your decision to purchase team-branded merchandise? Would you buy merchandise featuring flashy themes like these?

Discussion Questions:

CONTEST!!!!!• Come up with a flashy uniform theme for your favorite sports team.

Be sure to provide an explanation on why you chose the theme, ideally based on what you have learned in class about marketing, branding, licensing, merchandise sales etc. A winning design will be picked Sports Career Consulting will send the winner a gift package. They will also feature the top five designs on their Facebook page and on SCC’s blog.

• • Students should submit their entries via email to (

chris@sportscareerconsulting.com) with the subject “DESIGN CONTEST” if you wish to participate. ENTRY DEADLINE IS THIS FRIDAY AT 5:00 PM PACIFIC TIME SO SEND IN YOUR SUBMISSIONS BEFORE THEN! Good luck!