10 messages to remember

#STIMACDecember 2015

1. Boost your earned media by paid media

Display all your customers’ social interactions on your website or Facebook page. Increase your online traffic and likes.

2. Still believe in advertising

1 € spent on advertising in Belgium generates 5 € incremental GDP

3. Take advantage of your competitor’s success moment

When Apple presented their keynote 2014, Samsung bought one pear from the Belgian pear farmers for every tweet with the hash tag #aPearForAnApple

4. Create strong physical moments

Live Nation is the most profitable music company in the world. Digital enables the real world.

Connect your customers by letting them do things together

Best Kept Secret festival: where you make real friends

5. Connect your customers by letting them do things together

6. Measure word of mouth

Height# of people talking

Weight # of shares

Depth# of content sharing

XX

7. Track behavior

It is the sum of motivation, ability and a trigger

8. Forget about the traditional companies

Netflix invests more in content than BBC

9. Be prepared for the future

2030: Our life will become a subscription plan ruled by artificial intelligence

10. And turn setbacks into successes

Secrets to cope with setbacks: What could be good about this? How would my role models react? How can I leverage this into an asset?

Do you want more information?Let’s talk!

www.thehouseofmarketing.beinfo@thom.eu