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HT-MaRS OPINION POLL

THE LEAGUE OF THEGOOD, BAD AND UGLYAn exhaustive survey throws up manyinteresting facts about the Indian

Premier League as it enters the sixthedition. Before you are the highs andlows that emerged. Read on...

Nurturingtalent 36.7%Entertainmentvalue 21.7%Cricketquality 15.5%Internationalaudience 10.1%Revenuegeneration 7.6%Help changeperception about India 8.0%

ADVANTAGE Overall 18-21 22-25 26-35

42.6% 36.8% 33.6%

20.5% 24.8% 20.5%

12.4% 14.5% 17.7%

9.9% 9.3% 10.7%

9.5% 4.2% 8.6%

5.2% 9.3% 8.5%

Age Group

Want more foreign players

More Less Same

35.3% 46.1% 18.6%Age Group More Less Same

18-21 40.0% 40.7% 19.3%

22-25 38.2% 41.5% 20.3%

26-30 31.8% 49.3% 18.9%31-35 29.7% 51.4% 18.9%

Other towns

Town CSK DD KKR MI

AHMEDABAD 65.0% 5.0% 17.5% 5.0%COCHIN 12.5% 12.5% 10.0% 57.5%

INDORE 34.1% 15.9% 22.7% 38.2%

LUCKNOW 22.5% 2.5% 12.5% 60.0%

RANCHI 50.0% 10.0% 17.5% 12.5%

HOW LOYAL ARE THE FANS?The poor rating in Hyderabad reflects the tumult thefranchise has faced in the last few seasons afterwinning in 2009. The Deccan Chargers are defunctnow while the Sunrisers, though most of the playershave been retained, are yet to show what they are

capable off. Ahmedabad lends 65% support to theMS Dhoni-led Chennai Super Kings, Lucknow 60% toMumbai Indians (60%) and Ranchi 50% to the two-time champions (CSK).

HOW THE TEAMRATINGS WEREDONEAmong the18-21 age group,Chennai SuperKings enjoyed thehighest overall rat-ing (788) while

Mumbai Indiansreceived mostrating pointsamong those inthe 22-25 (791)and 26-35 (836)bracket. TheKolkata KnightRiders came inthird overall witha rating of 654.

WHAT THE TRENDS SAYThe overall figures are from respon-

dents in three age brackets (18-21, 22-25 and 26-35). In 13 towns, respon-dents intend to watch fewer gamesthan 2012 (15 to 11).

THE BENEFITS OF THE LEAGUENurturing young talent scores high on the respondents,showing how much fans value mentoring qualities. Entertai-nment and cricketing qualities are rated next best.

ISSUES

Want Pakistan players

Yes No

48.2% 51.8%Age Group Yes No

18-21 45.3% 54.7%

22-25 45.6% 54.4%

26-35 52.4% 47.6%

IPL Nonwatchers watchers

IPL is very muchcricket 33.6% 5.9%It is goodentertainment 41.9% 47.5%It is pure

tamasha24.5% 46.6%

PERCEPTION

India/EnglandTests 20.9%India/Englandone-day Internationals 31.7%India/Pakistanone-day Internationals 49.5%WorldTwenty20 33.9%

WATCHING TRENDS Overall

Money killsmotivation 66.9%Affects regularcricket calendar 56.0%Too muchcricket 60.6%Partying andEntertainment 62.9%Leading youngtalent astray 48.5%Match-fixingon the rise 50.9%Hurts Indiancricket 40.0%Cause forTest slump 43.9%

DISADVANTAGES Overall

CHENNAISuper Kings 92.5%BANGALORERoyal Challemgers 85.0%MUMBAIMumbai Indians 77.5%NEW DELHIDaredevils 64.1%KOLKATAKnight Riders 60.0%PUNEWarriors 31.7%CHANDIGARHKings Eleven 30.0%JAIPUR

Rajastan Royals27.5%HYDERABAD

Sunrisers 17.5%

LOYALTY Overall

Chennai Super Kings792 1Mumbai Indians790 2Kolkata Knight Riders654 3Royal Challengers639 4Delhi Daredevils622 5Rajasthan Royals605 6Kings XI Punjab590 7Pune Warriors563 8Sunrisers Hyderabad533 9

TEAM RATINGS Rank

THE METHODOLOGYThe two-stage survey done in 14 towns nine Indian Premier League venues andLucknow, Ranchi, Ahmedabad, Indore andKochi, collected views from male cricketviewers on television aged 18-35.

It first elicited viewing habits from 2350people. The detailed second phase involved940 respondents who had watched at leastsix Indian Premier League games in 2012.

The positive attributes taken for teamratings were never-say-die attitude,reliability, entertainment value, emphasison nurturing talent, fair play, resource

management, youth and energy, and victorychances in 2014.

The ChennaiSuper Kingshave emergedthe mostpopular IPLteam amongthe cricketcrazy fans inIndia, across 14towns. Thetwo-time

champions ledby MahendraSingh Dhoniwill have a lotof expectationsriding on themas they begin afresh campaignin the sixthedition of thelucrativefranchiseleague.

HT FILE PHOTO