全聯福利中心全聯福利中心 Welfare centerWelfare center

Group2Group2492702258 492702258 陳嘉寧 陳嘉寧 HermiaHermia

494701686 494701686 顏沁玲顏沁玲 SoniaSonia

494703036494703036 沈佩萱沈佩萱 JoanneJoanne

495701011495701011 王意茹王意茹 IrisIris

495712448495712448 潘彥達潘彥達 BryantBryant

Outline

1.Recent news

2.Introduction to welfare center

3.The characteristic of welfare center

4. The slogan

5.Development&transformation

6.SWOT Analysis

7 Hope

Recent NewsRecent News

The price of everything is raisedThe price of everything is raised

Price is continuous raised. The sauce Price is continuous raised. The sauce price of Carrefour goes upward by 42% price of Carrefour goes upward by 42% from January till now. from January till now.

Consumers Organization hopes Consumers Organization hopes consumers to compare goods in every consumers to compare goods in every store and to take back the option. Use the store and to take back the option. Use the market system to banish the stores with market system to banish the stores with unreasonably high price.unreasonably high price.

The cheapest The cheapest 舒潔舒潔 (Sujay) tissue is (Sujay) tissue is in Welfare center in Welfare center

Welfare center is on 10Welfare center is on 10thth anniversary, so their anniversary, so their products are much cheaper from today up to products are much cheaper from today up to December5. Although the price of paper is December5. Although the price of paper is rising, the main products” Sujay tissue” is rising, the main products” Sujay tissue” is alleged that it is the cheapest in whole Taiwan. alleged that it is the cheapest in whole Taiwan. The executive, Miss chen, pointed out necessity The executive, Miss chen, pointed out necessity is their advantage. She said that “we are the is their advantage. She said that “we are the cheapest” with loud voice.cheapest” with loud voice.

IntroductionIntroduction

They sell lots of things They sell lots of things

like food, kitchen articles, clean articles, like food, kitchen articles, clean articles, and many other products which you want and many other products which you want to use in your life.to use in your life.

The most important image that they want The most important image that they want to create is “cheap”. to create is “cheap”.

The environment is clean.The environment is clean.

Their employees are friendly.Their employees are friendly.

CharacteristicCharacteristic

Price: Lower than wholesaler for Price: Lower than wholesaler for 10%~15%,convenient store for 20%~30%.10%~15%,convenient store for 20%~30%.

The employee’s attitude is good.The employee’s attitude is good.

Providing a pleasure place to shopping.Providing a pleasure place to shopping.

Diversification: They have 6000 products.Diversification: They have 6000 products.

The slogan The slogan

““Genuine goods at a fair price”Genuine goods at a fair price”

They do not have to join member.They do not have to join member.

Get discount in the Welfare center.Get discount in the Welfare center.

1.Expanding product portfolio 1.Expanding product portfolio

welfare center has increased their welfare center has increased their supplier from 500 to 700.Its product items supplier from 500 to 700.Its product items is also from 4000 to 6000.is also from 4000 to 6000.

Development &transformation –

significant construction

Development &transformation –significant construction

2.The expansion of territory2.The expansion of territory

The number of welfare center The number of welfare center increase from 68 to 356.increase from 68 to 356.

3.Remarketing positioning3.Remarketing positioning

Welfare center position it as Welfare center position it as medium retailer.medium retailer.

Development &transformation –significant construction

4.process reengineering4.process reengineering

From internal management to product From internal management to product display welfare center continuously to display welfare center continuously to simplify,computerize and simplify,computerize and humanize.Welfare center provide over humanize.Welfare center provide over than 300 clean,neat and comfortable than 300 clean,neat and comfortable selling place.selling place.

Development &transformation –significant construction

5.Strengthen the service quality5.Strengthen the service quality

Welfare center consider provide a Welfare center consider provide a kind,intimately and warm service to customer kind,intimately and warm service to customer is their important mission.is their important mission.

6.Constructs completely information system6.Constructs completely information system

From POS to financial management and selling management,welfare center has established a completely set of information system

SWOT AnalysisSWOT Analysis

Swot-strengthSwot-strength

•Low price

•Loyal customer(housewife and student )

•The variety of products

•Environment is clean and bright

Swot-weaknessSwot-weakness

•Not well-known

•Not so many stores

•Rent cost is very high

•Accommodate less service than other stores

(ex:no credit card service and no parking lots)

•Not that closer to consumers than convenient stores

Swot-opportunitySwot-opportunity

•Price is raised rapidly recently.

•Becoming well-known because of the television advertisement.

Swot-threatSwot-threat

•The similar merchant is studying its marketing strategy . Ex: Beauty and cheap store( 美廉社 )

•The same size retailer(ex:wellcome)

•Loyal consumer will choose other choice if it loses price strength.

hopehope

WWe hope welfare center can do for the e hope welfare center can do for the community inhabitant’s grocery supply community inhabitant’s grocery supply center,and become the national most center,and become the national most

important and famous retailerimportant and famous retailer

The end.The end.