1. 1. 102617 @ Web Analytics 101
2. 2. Web & App
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4. 4. app & web
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6. 6. ...? Web or App , etc. 1. 2. 3.
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11. 11. 1. 2. 3. Revenue Referral Activation Acquisition Retention AARRR Model 4.
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13. 13. Lean Startup AARRR Model Lean Analytics Stages AIDMA AISAS Google ZMOT Google HEART / Model
14. 14. Sticky Engine Viral Engine Paid Engine Lean Startup Acquisition Activation Retention Referral Revenue AARRR Model Empathy Stickiness Virality Revenue Scale Lean Analytics Stages GrowthRate Awareness Interest Desire Memory AIDMA Action Awareness Interest Search Action AISAS Share Google ZMOT / Zero Moment of Truth Happiness Engagement Adoption Retention Task success Google HEART 1~10
15. 15. Lean Startup AARRR Model Lean Analytics Stages
16. 16. Lean Startup AARRR Model Lean Analytics Stages
17. 17. Lean Startup AARRR Model Lean Analytics Stages
18. 18. Lean Startup AARRR Model Lean Analytics Stages
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22. 22. PM
23. 23. Lean Startup AARRR Model Lean Analytics Stages -
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28. 28. PM App App APP
29. 29. Happiness Engagement Adoption Retention Task success Google HEART
30. 30. Metrics Metrics app
31. 31. The Goals-Signals-Metrics process GSM
32. 32. Goals Signals Metrics GSM
33. 33. Goals Signals Metrics app app app app app & app app & & app & GSM
34. 34. Goals Metrics app app app app & app & & & UX
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36. 36. Thank you for listening! userxper.com