起跑 On Your Mark(2015.04.25@國際和諧基金會)

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俞真 @ 基督教新媒體運動 Calvin Yu@Christian New Media Movement 2015.04. 25 起跑 On Your Mark

Transcript of 起跑 On Your Mark(2015.04.25@國際和諧基金會)

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俞真@基督教新媒體運動Calvin Yu@Christian New Media Movement2015.04.25

起跑 On Your Mark

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如果在耶穌降⽣生的時代已有新媒體 If New Media exist when Jesus was born

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Thousands of Choices千頭萬緒

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Puzzled?如何⼊入⼿手?

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Stretching舒展運動

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A Mind-Shifting Swim⼀一次改變⼼心態的游泳

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North Pole Swim vs. Everest Swim極地與⾼高峰

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⼼心態 Mindset

• 「⼀一些事以前運作得很好,並不代表將來也能同樣發揮作⽤用。現在我在做任何事之前,都會問⾃自⼰己到底需要怎樣的⼼心態,才可妥善處理這件事。」

• “Just because something has worked in the past so well, doesn't mean it's going to work in the future. And similarly, now, before I do anything, I ask myself what type of mindset do I require to successfully complete a task.”

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⼼心態 Mindset

• 「第⼆二樣我學懂的事情是徹底⽽而有策略的轉變。」

• “And then the second lesson, the radical, tactical shift.”

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On our mark起點

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起點 On Our Mark

• 機構的新嘗試New attempt for CCL

• ⽋欠缺經驗的團隊Inexperienced team

• 資源限制Resource constraints

• 配套不⾜足Lack of appropriate infrastructure

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CCL@iOS, Android & WordPress證主App⾹香港版

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證主App⾹香港版 CCL App HK

• 證主團隊由全部由編輯組成CCL’s team was formed by editors

• 以WordPress搭配x.AppSolution: WordPress + x.App

• 建設WP後台、開發App前台、系統測試、蘋果審批全部於1個⽉月內完成All development processes completed in 1 month

• 上架⽇日是證主40週年感恩崇拜>全是恩典!App launched on the date of CCL’s 40th Anni. Service > God’s grace!

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證主App⾹香港版 CCL App HK

• 跨平台⽀支援:iOS、Android、WebCross-platform: iOS, Android, Web

• 多元內容Multi-faceted content

• 最新資訊能於半⼩小時內到達讀者⼿手中Latest update can reach readers in 30 mins

• 例⼦子:斯托得牧師息勞歸主Example: John Stott’s death

• 團隊累積寶貴經驗Precious experience for the team

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CCL App - HK Channels證主App國際版:⾹香港

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CCL App - US Channels證主App國際版:美國

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CCL App - Singapore Channels證主App國際版:新加坡

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CCL App - Taiwan Channels證主App國際版:台灣

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證主App國際版 CCL App International

• 包括⾹香港、美國、新加坡、台灣證主Covers CCL HK, US, SG, TW

• 複製經驗、擴展規模、加強本地內容Replicate and scale up experience, enhance localized content

• 跨地域培訓及協調的挑戰Challenges of cross-regional training and alignment

• ⾹香港同⼯工可主導專案的策劃及執⾏行CCL HK Staff can take lead in the project

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eReading@iPad得⼒力閱讀

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eReading@iPad得⼒力閱讀

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得⼒力閱讀 eReading

• 回應闊度、深度與速度的挑戰Response to challenges of breath, width, and speed

• 內容重組及再⽤用Content repackaging and reuse

• 快速流程及增值配套Fast workflow and value-added package

• 開放平台+⾮非獨家出版Open platform + Non-exclusive publishing

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cww.hk/app信徒箴⾔言電⼦子平台

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cww.hk信徒箴⾔言電⼦子平台

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cww.hk信徒箴⾔言電⼦子平台

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facebook.com/cww.hk信徒箴⾔言電⼦子平台

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Lessons Learned學習

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學習 Lessons Learned

• 異象為本,按部就班Be vision-centric, step by step

• 受眾⾓角度的重要性Importance of users’ perspectives

• 著重可持續的基礎建設:同⼯工培訓、流程優化、營運模式的整合調節Emphasized on sustainable infrastructure: staff development, process streamlining, integration and adjustment of operation

• 運⽤用現有平台,減低技術⾵風險及成本Use prevailing platform to minimize technical risk and cost

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再加⼀一個例⼦子:搜尋引擎優化 One more example:Search Engine Optimization

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What do you think?你點睇?

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基督教新媒體運動 Christian New Media Movement

http://netfish.cc [email protected]

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