起跑 On Your Mark（2015.04.25@國際和諧基金會）
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俞真 @ 基督教新媒體運動 Calvin Yu@Christian New Media Movement 2015.04. 25 起跑 On Your Mark
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Transcript of 起跑 On Your Mark（2015.04.25@國際和諧基金會）
俞真@基督教新媒體運動Calvin Yu@Christian New Media Movement2015.04.25
起跑 On Your Mark
如果在耶穌降⽣生的時代已有新媒體 If New Media exist when Jesus was born
Thousands of Choices千頭萬緒
Puzzled?如何⼊入⼿手？
Stretching舒展運動
A Mind-Shifting Swim⼀一次改變⼼心態的游泳
North Pole Swim vs. Everest Swim極地與⾼高峰
⼼心態 Mindset
• 「⼀一些事以前運作得很好，並不代表將來也能同樣發揮作⽤用。現在我在做任何事之前，都會問⾃自⼰己到底需要怎樣的⼼心態，才可妥善處理這件事。」
• “Just because something has worked in the past so well, doesn't mean it's going to work in the future. And similarly, now, before I do anything, I ask myself what type of mindset do I require to successfully complete a task.”
⼼心態 Mindset
• 「第⼆二樣我學懂的事情是徹底⽽而有策略的轉變。」
• “And then the second lesson, the radical, tactical shift.”
On our mark起點
起點 On Our Mark
• 機構的新嘗試New attempt for CCL
• ⽋欠缺經驗的團隊Inexperienced team
• 資源限制Resource constraints
• 配套不⾜足Lack of appropriate infrastructure
CCL@iOS, Android & WordPress證主App⾹香港版
證主App⾹香港版 CCL App HK
• 證主團隊由全部由編輯組成CCL’s team was formed by editors
• 以WordPress搭配x.AppSolution: WordPress + x.App
• 建設WP後台、開發App前台、系統測試、蘋果審批全部於1個⽉月內完成All development processes completed in 1 month
• 上架⽇日是證主40週年感恩崇拜＞全是恩典！App launched on the date of CCL’s 40th Anni. Service > God’s grace!
證主App⾹香港版 CCL App HK
• 跨平台⽀支援：iOS、Android、WebCross-platform: iOS, Android, Web
• 多元內容Multi-faceted content
• 最新資訊能於半⼩小時內到達讀者⼿手中Latest update can reach readers in 30 mins
• 例⼦子：斯托得牧師息勞歸主Example: John Stott’s death
• 團隊累積寶貴經驗Precious experience for the team
CCL App - HK Channels證主App國際版：⾹香港
CCL App - US Channels證主App國際版：美國
CCL App - Singapore Channels證主App國際版：新加坡
CCL App - Taiwan Channels證主App國際版：台灣
證主App國際版 CCL App International
• 包括⾹香港、美國、新加坡、台灣證主Covers CCL HK, US, SG, TW
• 複製經驗、擴展規模、加強本地內容Replicate and scale up experience, enhance localized content
• 跨地域培訓及協調的挑戰Challenges of cross-regional training and alignment
• ⾹香港同⼯工可主導專案的策劃及執⾏行CCL HK Staff can take lead in the project
eReading@iPad得⼒力閱讀
eReading@iPad得⼒力閱讀
得⼒力閱讀 eReading
• 回應闊度、深度與速度的挑戰Response to challenges of breath, width, and speed
• 內容重組及再⽤用Content repackaging and reuse
• 快速流程及增值配套Fast workflow and value-added package
• 開放平台＋⾮非獨家出版Open platform + Non-exclusive publishing
Lessons Learned學習
學習 Lessons Learned
• 異象為本，按部就班Be vision-centric, step by step
• 受眾⾓角度的重要性Importance of users’ perspectives
• 著重可持續的基礎建設：同⼯工培訓、流程優化、營運模式的整合調節Emphasized on sustainable infrastructure: staff development, process streamlining, integration and adjustment of operation
• 運⽤用現有平台，減低技術⾵風險及成本Use prevailing platform to minimize technical risk and cost
再加⼀一個例⼦子：搜尋引擎優化 One more example:Search Engine Optimization
What do you think?你點睇？
