崩世代—財團化、貧窮化與少子女化 的危機與轉機 · 2012-04-19 · 貧窮率、甚至貧富差距都跟自殺率有很高的關聯。隨著失業率與貧窮率的上升,台灣的
窮富翁 On Social Enterprise
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Transcript of 窮富翁 On Social Enterprise
窮富翁 on Social EntrepreneurshipReflections on the RTHK TV program and looking ahead
Sharing session with Erwin Huang, 26th Sept 09, at CUHK Social Entrepreneurship project
Social Entrepreneur for various projects, CEO, TSL jewellery
Agenda
Lessons from 窮富翁 Project
Social Enterprise/Entrepreneurship values
SCHSA experiencesocial enterprise for the year 2009 at Global Econ Summit
Cross Branding experience with Mobilelink
Q & A
Lessons from 窮富翁Project
The Circle of Despair1. Not enough sleep
2. Physical work
3. Not enough paid
• Observations• Where is Hope?• How to deliver Hope?• Love generates Hope
• 窮富翁大作戰 Project• Project objective
• Increasing awareness
• Who is your customer?
• Normal channel• Newspaper/magazine
• Preview Event
• Social Network• Facebook Groups
• Youtube
• Blogger Community
• Uwants, HKGolden, BabyKingdom
• Demo
Reaching out: thru Social Networking
Go sleep 5 nites? 窮富翁 Series 2?
Projects that you can joinSoco Angels for kids
CSS Social Mentorship
Food Bank (work w Church)
Care more for one more person
Where do I sign up?
The Butter Knife Tech Background
Scalability
Network
My weaknessToo many positions
Physically not very strong
My Strength
New Project Proposition
Cross Gen Poverty
Digital Divide vs Digital Inclusion, a Digital Bridge
窮富翁 IT ProjectA Opportunity
A Pilot
Sustainability
Social Entrepreneurship discussion
A Enterprise with Social Mission
A Social Entity that runs like a Enterprise
Enterprise or Entrepreneurship?What is Entrepreneurship?
Creativity and Risk taking
A workable and sustainable business model
Sustainability, and Scalability
Focus on creating Customer Value
SCHSA
The product (Service)
The ValueTo the customers
To the sponsors
To the Society
To the Gov
The Business Model
Moving ahead
Served the “most needed” market
Market leader, yet market getting smaller?
The Entrepreneurial thinkingSilver Market
New Market = New Needs = New Opportunity
Mobilelink
New value propositions
Top Service proposition
Top IT technology
New marketing channelspurchaser
Pushing the boundarySCHSA?
Safety
Service
Home Safety
HKCSL?
Mobile
Top Service
Shops
– Reliable
– Good Quality
– New Technology
• 1+1=∞
Branding Exercise tools
• Who is your target customer?
• What do they think you are?– Vs what do you want them to think?
• What Value do you offer them?
• What is the difference vs others?– differentiation
• How do you communicate those Values to them?
e.g. SCHSA
• The Cycle of Despair vs The Cycle of Hope– Walking together
• Social Entrepreneurship/Enterprise– Running a social entity professionally
• Personal Experience:– The Butter Knife
• The Talent Story
Summary