김진수대표 Ca holistic_100711(r)
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Jinsoo Kim
description
김진수 대표의 소셜미디어 접근
Transcript of 김진수대표 Ca holistic_100711(r)
Jinsoo Kim
Presenter
Presentation Notes
빵을 함께 나누는 곳 “조직이란 혼자서는 할 수 없는 의미 있는 일을 여러 사람이 함께 이루어나가는 것” 안철수 지금 우리에게 필요한 것은 중에서… Interrelation, bottleneck (refer to The Goal), vector vs. scalar, Silo Mentality hinders synergy
Shared
Target
Team Work
T type Knowledge
Translation Framework
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Separate island syndrome? Galapagos syndorme? Target: shared goal, Knowledge: T type Problem solving: 문제를 보는 시각, 문제의 인식, 해결안 도출, 문제해결의 실행 Team work: 개인의 아집이나 이해 관계를 넘어서 동료들과 함께 조화를 이루며 일을 하는 태도
“Human-Computer Interaction” by Alan Dix, et al
O
I
output
input
명령
관찰
수행
표현
Interface
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여기서 말하는 컴퓨터는 물론 Client side를 말하는 것이고 스마트 폰 같은 경우에는 하나로 통합되어 있지만 나누어서 보는 게 편리 인터넷으로 가게 되면 Server Side 쪽에서 영향을 미치기 때문에 거기까지 감안해야.
Common Characteristics(Information Processing)
Segmentation(behavior, preference, demo)
Goal
P
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Behavior segmentation: scanning, searching, selective reading Goal: time killing, information seeking, communication, etc. 마케팅을 공부한 사람들은 대개 인구통계학적 관점을 주로 생각 Demographic segmentation만 생각할 것이 아니라 목적에 따라 다양한 방식을 고려해 봐야
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Magus is a personalization tool designed to improve the user experience. This tool will provide better insights on user interests and behavior. Now, we will know what a user wants to read by analyzing their click behavior. For example, if I like baseball, I am going to get more news on baseball as opposed to hockey.
http://www.steptwo.com.au/papers/kmc_personas
www.flickr.com/photos/hans-on-experience/13114644/
Human Eye Foveal region of the retina
5 degrees in visual angleFrom 51cm distance, 4.4cm diameter (“Handbook of HCI”)
Fixation and Saccadic movement
How to minimize search cost within a pageInformation groupingMenu structure
Vertical vs. HorizontalInformation location and visual weight
Eye tracking
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행동의 경제성의 원칙, 확률의 문제(Game of Probability)
“Paradox of Choice” by Barry Schwartz“어떤 선택이 좋다는 것은 반드시 더 많은 선택이 좋다는 것을 의미하지 않는다… 선택의 과부하는 비용을발생시킨다.”
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Macro view와 micro view
The manner in which humans interact with systems by Don Norman
C H
O
I
output
inputexecution
evaluation
performance
presentation
world
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Computer > Product > Work (Terry Winograd), Holtzblatt vs. Norman: Business
BBusiness
Interface
Human Product
NeedsBehaviorAcceptanceTraffic
ConceptFunc/InfoID/Visde/Eng.Proj. Mngt
Biz ModelP & LROINPV
Computer Mediated
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Product Service로 그리고 product(physical, digital), content, display, navigation, search 각 개체를 둘러싸고 있는 환경도 각 개체에 대한 영향 요소로 작용 Karen Holtzblatt (Contextual Design) vs. Donald Norman (The Psychology of Everyday Things, Emotional Design) 전체에 대한 조망 그리고 그 내부의 관계 이해 Revenue 증가가 좋기 만한 것인가? 만일 트래픽이 떨어진다면? 프러덕 개편은 언제? 매년? 그리고 어떤 규모로? Management of Technology or Design Management is still partial approach. 인터넷으로 가면서 Product은 server side로 봐야 하고 다만, client의 컴퓨팅 상황을 감안해서 개발해야
Make Money
Profit Loss
Cost Benefit
Achieve Goal Medium
Value Resource
Business
ProductHuman
Interface
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Engineering objective, Cyworld, Freechal Product, cash, document, system
Make Money
Profit Loss
Cost Benefit
Achieve Goal Medium
Value Resource
Business
ProductHuman
Interface
광고주
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Engineering objective, Cyworld, Freechal
Profitable
More Benefit Unique /Differentiated
Interface
Business
Human Product
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Michael Porter, Commodity
Product : Differentiated valueCoverage: long-tail inventoryPrice: purchase price, selling priceDelivery: same day delivery
User: Perceived benefitSearch result qualityActual price of the books to buyIndividual user’s delivery experience
Business: ROISearch engine price and conversionCustomer transaction and discount rateDelivery speed, quality and delivery cost
Concept forming
Scope outlining
Project Managing
Objective setting
Viability checking
Resource Managing
Needs capturing
Requirements gathering
Acceptance testing
Interface
ProductHuman
Business1. Ideation2. Market Exploration3. Execution
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Dynamic한 비즈니스 상황에서 Iteration의 중요성 iterative development process: agile 방법론 iterative usability testing: RITE (Rapid Iterative Evaluation and Testing)
Interface
ProductHuman
Business Strategic direction
Short-term return
Competition
Past experience
Useful
Usable
Desirable
Stable
Decision Making
User Experience
Function/info
Interaction Design
Visual Design
FE/BE coding
Product Quality
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The more the three entities interact, the narrower the gaps among the three.
On average, usefulness>usability>reliability>desirability in this research
• Usefulness was most important for the information oriented services such as B and D
• Reliability was most important factor for A
• Usability was most important for community services such as C and E
• Desirability was least important among the factors but it doesn’t mean any service can survive without it.
28%
24%
40%
34%
11%
22%
24%
20%
24%
38%
32%
2%
6%
14%
8%
60%
56%
32%
10%26%
40%
32%
10%
8%
0% 10% 20% 30% 40% 50% 60% 70%
A
B
C
D
E
Average
usefulness
reliability
usability
desirability
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In the average, can we achieve 92% of user experience without desirability?
<Y! KR Research data >
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There is interdependency among them. Visual design affects usability according to Norman. Refer to Emotional design by Norman.
Interface
ProductHuman
Business
Advertisement and PR
Business
User1Twitter
User2
글로벌화(global marketplace)
실시간성(approaching to synchrony)
개방성(platform and information)
이동성(mobility in internet usage)
암묵적 개인화(implicit personalization)
소셜 네트웤(Social Network)
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User의 관점, 비즈니스의 관점, 그리고 Product의 관점에서 재해석 해야 컨텐트의 생산(플랫폼의 개방성으로 인한 다양화, 양질화, 멀티미디어화), 유통(글로벌화, 실시간성, 집단적), 소비(적시성, 효율성, 상호작용성)
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User의 관점, 비즈니스의 관점, 그리고 Product의 관점에서 재해석 해야
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User의 관점, 비즈니스의 관점, 그리고 Product의 관점에서 재해석 해야
Presenter
Presentation Notes
User의 관점, 비즈니스의 관점, 그리고 Product의 관점에서 재해석 해야
Presenter
Presentation Notes
Magus is a personalization tool designed to improve the user experience. This tool will provide better insights on user interests and behavior. Now, we will know what a user wants to read by analyzing their click behavior. For example, if I like baseball, I am going to get more news on baseball as opposed to hockey.
