領導與競爭優勢 (EMBA/IMBA) 20060318 曾燦燈博士 / 立委 0937568795 07-2617577 20060304 20060304 [email protected].
科技藍圖: 實現商業與設計的競爭優勢
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Transcript of 科技藍圖: 實現商業與設計的競爭優勢
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CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
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TECHNOLOGY ROADMAP2016NTUST Craig Kuo
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2CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
The MeaningsOf Strategy for TechnologyTechnology Roadmap:Case Study21
3CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTERMEANINGFU TECHNOLOGY
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4CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
5CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
6CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
What Is Google I/O?Sandbox & CodelabsDemo & TasksTell developers aboutKeynote LaunchStrategy & ServicesTopic SessionsExperience & Recourses11+12hr150+Google I/O is for developers
, KEYNOTESESSIONS, develop
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As a tech fan, how we engage in Google I/O
Join Google MeetingsWeave / Education / ChromebookFind CuesFind FansFind DevelopersAsk ProductsNest / IoT / WearableAsk ExperiencesTango / Auto / MapsAsk QuestionsFirebase / Material Design / CloudJoin Local GroupsVR / Social / IoTLook Into Detail
7CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
8CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
?*3 ?*38
PeopleDesirability Business Viability * Technology Feasibility *9CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Meaningful strategy pathTPBPBTBTP
, , 9
10CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTERTECHNOLOGY ROADMAP
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PeopleDesirability * Business Viability Technology Feasibility *12CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Technology drives business opportunities.
Collaboration Cross-domain blueprintMergers and acquisitionsProfessional firstPatent layoutInnovation strategyBusiness: get targets/goals13CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
14CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Material designMobile development Smart homeStrategy of Mergers and acquisitions
2005817Android2006109YouTube2007413DoubleClick20118152014126DeepMind Technologies2014620Dropcam (Nest Labs)201471Songza (Google Play, Android TV)20141021Firebase (Google Cloud Platform)2015721Pixate (Material Design)14
15CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Strategy of Patent layout
https://www.youtube.com/watch?v=WduWDXfBrE415
16CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Strategy of Collaboration New Era of Music Debuts at Starbucks with Spotify
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Strategy of Collaboration
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* PeopleDesirability Business Viability Technology Feasibility *18CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Design drives insights & opportunities.
, Our technology, our machines, is part of our humanity. We created them to extend ourselves, and that is what is unique about human beings. - Ray Kurzweil
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People: design for problems/values19CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Prototyping Practical testObservation Design mindsetJourney mapExperience design
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Design mindset from observation
20CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Experience design from journey map
21CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
22CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Case study: Daydream
GOOGLE / /
vrvr, cardboard, , 22
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Daydream: the next generation of mobile system
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26CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Session: Design for DayDreamSession: Design ProcessSession: Monetization Sandbox: MapsSession: VR at GoogleSession: ControllerSession: DayDream LabsSession: Building performanceSession: VR Cinema
Design for VR Apps
Design for Controller
Design forMonetization
27CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
What we need to know?
Design for VR Apps
Design for Controller
Design forMonetization
28CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Interaction and hardware system
29CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
HomeTouchpadAppVolume buttons
30CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
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How it works: Bluetooth
32CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
33CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Design for VR Apps
Design forMonetization
Design for Controller
34CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Business strategy with Play Store
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Business dodelandroid app?!36
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39CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
40CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
41CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
42CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
, STORE, VR APP42
Design for VR Apps
Design for Controller
Design forMonetization
Prototyping requires integrated design skills
43CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
44CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Work flow
45CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
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48CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
49CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
50CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
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For sociality and education
10GoogleVRhttp://www.hksilicon.com/articles/934459
GoogleExpeditions Pioneer ProgramVR52
53CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
10GoogleVRhttp://www.hksilicon.com/articles/934459
GoogleExpeditions Pioneer ProgramVR53
54CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
55CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
56CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Our technology, our machines, is part of our humanity. We created them to extend ourselves, and that is what is unique about human beings.
- Ray Kurzweil57CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Collaboration Cross-domain blueprintMergers and acquisitionsProfessional firstPatent layoutInnovation strategyPrototyping Practical testObservation Design mindsetJourney mapExperience designTPB
58CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
59CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Observation What you have to do nowTech StrategyWhat you should learn now
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Discussion 60CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
, , , ? https://www.youtube.com/watch?v=Ko7NLLMkLO8https://www.youtube.com/watch?v=nSDmCPH3OWc60
Discussion 61CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Mindset of Silicon Valley:Don't Fear Failure
No role modelStands at just 18 yearsNew services rise every 3 years.62CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTER
Don't Fear Failure
role model
? 3google62
63CONFIDENTIAL: ALL MATERIALS APPEARING IN THIS PRESENTATION MAY NOT BE RELEASED OR REPRODUCED WITHOUT PRIOR EMAIL PERMISSION FROM ASUS DESIGN CENTERThank You!
Q&A
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