PP_ÊÔ¹¤éÒ¡Ò÷èͧà·ÕèÂÇẺã´_¤Ø³¾Ñ²¹ìÁÒÈ 2020 : 700 15%
: 77 ( 2006 -2026) : 8,000 /
60
60
5
• ( Ski resort , )
•
(Supply)
• 0 ) 1" -(
o Low Cost Carriers 17 Destinations 2003 63 Destinations 2007
2003200420052006
o 2009 LCC 15 % (LCC 100 / Full Service Airlines 543 )
2007
Weekend Destination -
7
• Internet : Information, Share data & Photo, Clip VDO, Complain, Marketing
• Internet : Information, Share data & Photo, Clip VDO, Complain, Marketing
• (Real time)• (Real time)
• SMS, Internet, mobile • SMS, Internet, mobile
• 2"!+ Internet 1.96 0 $ 28% & <+ (Avg.G B00-B09 = 444%) • 800 $H- +#!-$ Online • 70% & , $ & " Internet • 30% M ( & , 2, Internet • 2 # 2, Tripadvisor.com • 0 Up load 2, Facebook Twitter
• E-marketing: marketing online , E-brochures ,E-posters E-service: E-Ticket
• E-marketing: marketing online , E-brochures ,E-posters E-service: E-Ticket
• SMS, Internet, mobile phone, PDA
• SMS, Internet, mobile phone, PDA
8
Market
Profile
Low Cost Airline


Airline
3 E – Entertainment Education Environment




04 NATURE


Shopping
Golf



,
.
.



" 9 $ % 2555
5 1. 2. 3. 3. 4. "# $$% $$ &' 5. (&$%)
Green Heart
Green Attraction
Green Community
The ‘7 Greens Concept’ has recently
been initiated as a creative response
to the World’s trend towards reduction
of ‘Global Warming’ effect.
Green Logistics Green Plus
. .
. .
. .
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