모바일을 통한 혁신적 마케팅 사례
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Transcript of 모바일을 통한 혁신적 마케팅 사례
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Mobile Innovation Case Study
Sun Young Kim, Business Consultant/CMO @GoldenPlanet
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1) ESPN:
ESPN SMS
http://www.marketingprofs.com/articles/2013/10499/mobile-innovation-part-2-innovating-brand-engagement-through-mobile#ixzz2mqkG1nHi
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2) iButterfly:
iButterfly Dentsu , , , ,
iButterfly
Before mobile) After innovation)
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http://www.marketingprofs.com/articles/2013/10499/mobile-innovation-part-2-innovating-brand-engagement-through-mobile#ixzz2mql2y5AO
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3) Carling Black Label Beer:
Carling Black Label Carling Black Label Cup "Be The Coach"
, ,
Before mobile) After innovation)
http://www.marketingprofs.com/articles/2013/10499/mobile-innovation-part-2-innovating-brand-engagement-through-mobile#ixzz2mqwjUKrY
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PC 7days, 24hours
( 20% ), (ex. )
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1) Macy's:
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Macy QR Tommy Hilfigger, Martha Stewart 30
Before mobile) After innovation)
http://www.marketingprofs.com/articles/2013/10555/mobile-innovation-part-3-innovating-sales-channels-through-mobile#ixzz2mr6RZsnmle
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2) Pogoseat:
. Pogoseat ,
Before mobile) , After innovation) ,
http://www.marketingprofs.com/articles/2013/10555/mobile-innovation-part-3-innovating-sales-channels-through-mobile#ixzz2mr9myapy
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3) Tesco:
/ . Tesco (South Korea) .
, , QR . , .
Before mobile) , After innovation)
http://www.marketingprofs.com/articles/2013/10555/mobile-innovation-part-3-innovating-sales-channels-through-mobile#ixzz2mr9myapy
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Dish TV , , TV
Before mobile) TV After innovation) TV , ,
1) Dish Network: TV "TV Everywhere"
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http://www.marketingprofs.com/articles/2013/10598/mobile-innovation-part-4-innovating-product-offerings-through-mobile
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Popular Science , , PopSciInteractive ,
Before mobile) After innovation)
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2) Popular Science Magazine:
http://www.marketingprofs.com/articles/2013/10598/mobile-innovation-part-4-innovating-product-offerings-through-mobile
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GlowCaps
GlowCaps , , ,
Before mobile) , After innovation) ,
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3) GlowCaps:
http://www.marketingprofs.com/articles/2013/10598/mobile-innovation-part-4-innovating-product-offerings-through-mobile
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JPMorgan Chase "Quick Deposit"
, Chase
Before Mobile) After Innovation) ,
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1) Chase:
http://www.marketingprofs.com/articles/2013/10598/mobile-innovation-part-4-innovating-product-offerings-through-mobile
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Cathay Pacific
, , , "Discover Hong Kong" , , , ,
Before Mobile) , , After Innovation)
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2) Discover Hong Kong:
http://www.marketingprofs.com/articles/2013/10598/mobile-innovation-part-4-innovating-product-offerings-through-mobile
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Zipcar "wheels when you want them"
Zipcar Zipcar , , . , , SMS
Before mobile) , After mobile) ,
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3) Zipcar:
http://www.marketingprofs.com/articles/2013/10598/mobile-innovation-part-4-innovating-product-offerings-through-mobile
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Mobile Innovation Case Study 2. . . 6. . . 10. . . 14. . . 18