Surveys 調查研究 中央大學. 資訊管理系 范錚強 mailto: [email protected] 2014.04 updated 7.
中央大學。范錚強 1 Chapter 7: Web 2.0 和社會網絡 國立中央大學、資訊管理系...
-
date post
20-Dec-2015 -
Category
Documents
-
view
242 -
download
2
Transcript of 中央大學。范錚強 1 Chapter 7: Web 2.0 和社會網絡 國立中央大學、資訊管理系...
中央大學。范錚強 1
Chapter 7: Web 2.0 和社會網絡
國立中央大學、資訊管理系范錚強
Tel: (03)426-7250
http://www.mgt.ncu.edu.tw/~ckfarn2011.05
中央大學。范錚強 2
Web 2.0
The popular term for advanced Internet technology and applications, including blogs, wikis, RSS, and social bookmarking.
One of the most significant differences between Web 2.0 and the traditional World Wide Web is greater collaboration among Internet users and other users, content providers, and enterprises.
中央大學。范錚強 3
Representative Characteristics of Web 2.0
The ability to tap into the collective intelligence of users
Data is made available in new or never-intended ways
Web 2.0 relies on user-generated and user-controlled content and data
The virtual elimination of software-upgrade cycles makes everything a work in progress and allows rapid prototyping
中央大學。范錚強 4
Representative Characteristics of Web 2.0 (2)
Users can access applications entirely through a browserAn architecture of participation encourages users to add value to the applicationA major emphasis on social networks and computingStrong support of information sharing and collaborationRapid and continuous creation of new business models
中央大學。范錚強 5
維基時代
Wiki 背景 ─ Wikipedia: 2001 年 1 月 15 日正式成立至 2007 年 10 月止,所有 252 種語言的版本共突破 860 萬個條目, 3 億 5 千萬次編輯 開放參與、討論、修改
技術?觀念?Wiki 經濟
Wikinomics: How Mass Collaboration Changes Everything 大規模協作
中央大學。范錚強 9
Wikipeida 的例子
NupediaWeb 版的線上百科全書計畫, Bomis 公司在 2000 年 3 月所推出邀請各領域專家撰寫,透過同儕評閱( peer-review )過程之後發佈自 2000/3 ~ 2003/9 為止,共完成 24 個條目的評閱過程,其餘尚有 74 條條目在審定中2003 年 9 月 26 日起中止計畫
中央大學。范錚強 11
維基經濟的四大特質
特質 相對於
Openness 開放 封閉、專屬
Peering 平等、同儕、非階層性組織
階層性組織
Sharing 分享 保密
Acting Globally
全球運作 地區性
中央大學。范錚強 12
維基與傳統的對比
維基 傳統
Internet TCP/IP IBM SNA
Linux OS Windows OS
FireFox Internet Explorer
Wikipedia 大英百科全書YouTube 電視Blog 書
中央大學。范錚強 14Copyright © 2010 Pearson Education, Inc.
Social mediaThe online platforms and tools that people use to share opinions, experiences, insights, perceptions, and various media, including photos, videos, and music, with each other
Market DisruptorsCompanies that introduce a significant change in their industries, thus causing a disruption in normal business operations
9-14
Web 2.0 Revolution
中央大學。范錚強 16
Virtual (Internet) Community
A group of people with similar interests who interact with one another using the Internet.
Types of CommunitiesPublic Versus Private Communities
Internal and External Private Communities
中央大學。范錚強 19Copyright © 2010 Pearson Education, Inc.
A social network is a place where people create their own space, or homepage, on which they write blogs (Web logs); post pictures, videos, or music; share ideas; and link to other Web locations they find interesting
The Size of Social Network Sites (下圖)A Global Phenomenon
9-19
Social Networking
中央大學。范錚強 21
Enterprise Social Networks
Allow employees to collaborate and communicate in an employee-driven system
Promote the use of enterprise wikis via demonstrations
Set up internal blogs and incorporate them into internal directories so users can see who has a blog
Set up enterprise social bookmarking systems so users can see what sort of content their colleagues are tagging
CIOs should be involved from the beginning
中央大學。范錚強 22
Advertising Using Social Networks, Blogs, And Wikis
Viral (Word-of-Mouth) Marketingviral bloggingViral (word-of-mouth) marketing done by bloggers.
Classified Ads, Job Listings, and Recruitment
Special Advertising Campaigns
Mobile Advertising
中央大學。范錚強 23
Why Is There An Interest?
Web 2.0 applications are spreading rapidly, and many of them cater to a specific segment of the population (e.g.,music lovers, travelers, game lovers, and car fans), enabling segmented advertising
Many users of Web 2.0 tools are young, and they will grow older and have more money to spend
中央大學。范錚強 24
Commercial Activities In Business and Enterprise Social Networks
Finding and Recruiting Workers
Management Activities and Support
Training
Knowledge Management and Expert Location
Enhancing Collaboration
Using Blogs and Wikis Inside the Enterprise