Zocial awardth2013 v1.10

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#ZocialAward Data from ZocialRank.com

Zocial Inc. Online Analysis

#ZocialAward Data from ZocialRank.com

Company  Group  Structure  

E-Commerce Service •  Largest  B2B2C  Shopping  Mall  in  Thailand  •  Advance  E-­‐Commerce  Pla=orm  for  

Business  •  Online  Payment  SoluBon   Share : Join with Rakuten Inc. (Japan)

Found  in  1999      Total  Employee  +110  staffs  

•  Brand  &  Social  Network  Analysis  •  Data  Mining  and  Researching  •  Brand  and  Online  Ranking  •  Real  Time  Monitoring        

We  are  Expert  in  Digital  Service  more  than  15  years  experience  

Online Analysis

#ZocialAward Data from ZocialRank.com

Brand  “Monitoring  &  Research” System    what’s  people  talk  about  your  brand  

Brand  “Ranking  &  Analysis” System    Where  are  you  compare  with  compeBtor  

Zocial  inc.  Advance  and  Unique  Social  Media  Pla=orm  Service  

(Cover 10 Countries in ASIAN)

#ZocialAward Data from ZocialRank.com

Asian  Social  Media  Ranking  

ZocialRank is a Online Brand Ranking & Aanalytic system that can help brand keep up on their brand direction and customer

engagement in to better know your customer insight and competitor.

Ranking  in  Top  Social  Network  Service  

#ZocialAward Data from ZocialRank.com

Range  of  Time  

Total  Trend  by  Channels  

Social  InteracBon   Category  of  Message   Total  Keywords  

Where  people  talking  

SenBmental  

Product  Launched  Period  

Gender  

#ZocialAward Data from ZocialRank.com

Dash Board Top  Post  in  Facebook  

Top  message  in  Facebook    

Top  User  In  Twiter  

Top  Photo  in    Instagram  

Top  Message  in  TwiXer  

#ZocialAward Data from ZocialRank.com

Real  Voice  from  People  in  Social  Media  

Related  VDO  from  Youtube  from  this  candidate  

Real Time Monitor The Voice Thailand Final Date (15 Dec 2012) http://www.zocialeye.com/thevoice/

#ZocialAward Data from ZocialRank.com

Bangkok  Governor    Elec@on  2013  

•  Real Time Monitor Voice of People •  Faebook, Twitter, Instagram •  Sentiment Message •  Predict and Forecast the winner

http://realtime.zocialeye.com/bkk2013

Total  Social  Media  Value  

Social  Awareness  Trend  

Full  Detail  for  Each  Person  

Social  Data  Real  Time  Trend  

Real  Data  and  Reference  

#ZocialAward Data from ZocialRank.com ZocialEye  Monitor  The  Star#9  Thailand  Top  Reality  Show    

Real  Bme  monitor  which  candidate  top  

buzz  in  online  

SCB  Sponsor  this  program  and  want  to  show  movement  of  

this  compeBBon  

#ZocialAward Data from ZocialRank.com

Customer * Service Launched in March 2012

Many  Agency  and  Corporate  Using  This  Service  

#ZocialAward Data from ZocialRank.com

#ZocialAward Data from ZocialRank.com

#ZocialAward Data from ZocialRank.com

#ZocialAward Data from ZocialRank.com

Growth 28% Growth 54%

Growth 125% Growth 163%

#ZocialAward Data from ZocialRank.com

#ZocialAward Data from ZocialRank.com

TOTAL THAILAND FACEBOOK USER

18.5 MILLION 9.0 million user

9.3 million user

Other 0.2 million user

#ZocialAward Data from ZocialRank.com

0  

0.5  

1  

1.5  

2  

2.5  

3  

3.5  

1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24  

Average  FB  post  in  a  day  

Thailand  Average  Post  in  a  Day  

Peak  Post  Time    23:00    

#ZocialAward Data from ZocialRank.com

Facebook  Post  Per  Day  

Monday   Tuesday   Wednesday   Thursday   Friday   Saturday   Sunday  

Facebook  Page  Post  in  Each  Day  

Monday   Tuesday   Wednesday   Thursday   Friday   Saturday   Sunday  

Thailand Facebook User Post Trend in a week

#ZocialAward Data from ZocialRank.com

Applica@on  Usage  on  facebook  

Facebook website 28% Facebook for iPhone 17% Facebook for Android 8% Twitter 3% YouTube 2% Facebook for iPad 2% FarmVille 2 2% iOS 1% Instagram 1% BlackBerry Smartphones App 1% Share_bookmarklet 1% FarmVille 1% Other 33%

Facebook  website  

Facebook  for  iPhone  

Facebook  for  Android  

TwiXer  

YouTube  

Facebook  for  iPad  

FarmVille  2  

iOS  

#ZocialAward Data from ZocialRank.com

Total Thailand Facebook page 2013!

307,000 Pages Average 3,317 likes/ Pages

1.5M users has been post on pages (This year)

#ZocialAward Data from ZocialRank.com

52.7 Likes / Posts

2.3 Comments / Posts

3.0 Shares / Posts

Average 0.4 Post / Pages / day

#ZocialAward Data from ZocialRank.com

#ZocialAward Data from ZocialRank.com

TOTAL THAILAND TWITTER USER

2MILLION Average > 5.5 Tweet/Day > 0.4 RT / Tweet > 200,000 active user/day

#ZocialAward Data from ZocialRank.com

FOLLOWER  Average > 180 follower

> 136 following

Average Text 72 Characters in Tweet

#ZocialAward Data from ZocialRank.com

Tweet  in  a  day  

0  

50000  

100000  

150000  

200000  

250000  

300000  

350000  

400000  

450000  

500000  

Tweet  Rate  in  Each  Day  Week  Day   Week  End  

#ZocialAward Data from ZocialRank.com

Top  tag  In  Thailand  (This  year)  #thestar9 670,519 #ch3 435,319 #fortune 357,078 #บ่องตง 273,997 #รีล่า 269,401 #KCA 196,358 #Peemak 184,764 #Ch9 172,298 #VoteHanGeng 164,092 #MeetKiBumSJ 153,021

#ZocialAward Data from ZocialRank.com

Ra@o  of  type.  

88%  

12%  

Normal  tweet   With  link  

62%  

38%  

Normal  tweet   With  menBon  

#ZocialAward Data from ZocialRank.com

Which  Device  they  tweet  from?  

Desktop 33.3%

Mobile 66.7%

#ZocialAward Data from ZocialRank.com

Tweet  in  a  Week  

Monday   Tuesday   Wednesday   Thursday   Friday   Saturday   Sunday  

#ZocialAward Data from ZocialRank.com

Tweet  in  a  Month  (From  this  year)  

#ZocialAward Data from ZocialRank.com

Applica@on  Usage  on  TwiVer  web 28.16% Twitter for iPhone 27.28% Twitter for Android 14.56% Twitter for BlackBerry® 10.5% Twitter for iPad 5.88% TweetDeck 2.77% Echofon 1.79% Mobile Web (M2) 1.73% TweetCaster for Android 0.73% Facebook 0.65% Tweetbot for iOS 0.54% Instagram 0.5% Socialcam 0.43% Twitter for Windows Phone 0.37% Tweet Button 0.3% Janetter 0.24% Twitter for Mac 0.23% foursquare 0.22% Mobile Web (M5) 0.19% iOS 0.18%

web  

TwiXer  for  iPhone  

TwiXer  for  Android  

TwiXer  for  BlackBerry®  

TwiXer  for  iPad  

TweetDeck  

Echofon  

Mobile  Web  (M2)  

#ZocialAward Data from ZocialRank.com

คนบ่นว่าร้อนเยอะที่สุดวันไหน  (the  most  hoVest  day)  

26 มีนา 2556  

#ZocialAward Data from ZocialRank.com

Tweet by location in Bangkok  Thamasart  

Dhrma  Guy  

Rangsit  U  

Bangkok  U  

Mahidol  U  

Suwanabhum  

#ZocialAward Data from ZocialRank.com

Tweet by location in Thailand  

#ZocialAward Data from ZocialRank.com

#ZocialAward Data from ZocialRank.com

Total Thailand Instagram user

603,288 Public 433,780 (72%) Private 169,508 (28%)

Since : May 3, 2013

0.6% of Total Instagram Active Global User

#ZocialAward Data from ZocialRank.com

Total Thailand Photo in Year 2013

(4 months) 21,377,480 Average 60-70 million/year

Active User 79,600/day

#ZocialAward Data from ZocialRank.com

Instagram Average •  656 Follower/User

•  178 Photo/user

•  159,000 Photo/day

•  82% of photo taged

•  69 Like/Post

•  2 Comment/Post

#ZocialAward Data from ZocialRank.com

Top Tag  on  Instagram  (this  year)  

#thailand 319,967 #instagood 292,739 #photooftheday 277,804 #instamood 263,702 #instadaily 260,385 #picoftheday 250,883 #photo 216,991 #instapic 197,702 #instacool 197,702 #pic 194,382 #picture 191,384

#ZocialAward Data from ZocialRank.com

คนที่ถูกพูดถึงมากที่สุดใน  Instagram  Top Men@on  on  Instagram  No.   User   Post   Remark  1   @instaplaceapp    139,308     Tag  of  Instaplace  App  

2   @instaplacemobi      27,702     Tag  of  Instaplace  App  Mobile  

3   @instaweatherpro    11,303     Tag  of  InstaWather  

4   @mark_prin    3,568        

5   @boy_pakorn    2,591        

6   @insplaceus    1,515     Tag  of  InstaWather  

7   @Tweegram    1,432     Tag  of  Tweegram  App  

8   @Photo    1,329        

9   @instaquoteapp    1,246     Tag  of  InstaQuote  App  

10   @kimmy_kimberley    1,154        

#ZocialAward Data from ZocialRank.com

Top  Filter  on  Instagram  

1.Valencia 2.Rise 3.Amaro 4.X-Pro II 5.Lo-fi

#ZocialAward Data from ZocialRank.com

Top  Instagram  Photo  in  Thailand  

#ZocialAward Data from ZocialRank.com

No.3 Top Likes in Instagram in Thailand

#ZocialAward Data from ZocialRank.com

No.2 Top Likes in Instagram in Thailand

#ZocialAward Data from ZocialRank.com

`   No.1 Top Likes in Instagram in Thailand

#ZocialAward Data from ZocialRank.com

Top  Likes  Photos  in  Instagram  

1.  Boy_Pakorn  

2.  Aum_Patchrapa  

3.  Aum_Patchrapa  

4.  Boy_Pakorn  

5.  Boy_Pakorn  

6.  Boy_Pakorn  

7.  Boy_Pakorn  

8.  Boy_Pakorn  

9.  Aum_Patchrapa  

10. Boy_Pakorn  Likes 79.1K

Likes 79.8K

Likes 80.9K

Likes 81.2K

Likes 83.5K Likes 108K

Likes 90.1K

Likes 107K

Likes 104K

Likes 83.6K

#ZocialAward Data from ZocialRank.com

รวมอันดับ  Top  10  

X 7 pics

X 3 pics

#ZocialAward Data from ZocialRank.com

สถานที่ๆ  ที่นิยมถ่ายภาพมากที่สุดใน  Instagram  Top  Loca@on  in  Stagram  

 สถานที่  (Loca@on)            Photo  1. Suvarnabhumi  Airport  (BKK)    18,766  2. Siam  Paragon            18,682  3. Starbucks                16,254  4.  my  home                  12,577  5. Siam  Center              12,096  6. CentralWorld            11,792  7.  Home                    8,662  8. Aler  You                  8,057  9. Don  Mueang  Airport  (DMK)              8,032  10. AsiaBque  The  Riverfront          6,834  

#ZocialAward Data from ZocialRank.com

พื้นที่ๆ  มีคนถ่ายภาพมากที่สุดในประเทศไทย  (Top  Loca@on  of  Instagram  Photo  in  Thailand)  

ภาพสวนใหญถูกถายริมทะเล (Most of Photos Taken on the Beach)

PaXaya  

Rayong  

Cha-­‐am,  Hua  Hin  

Koh  Kong  

#ZocialAward Data from ZocialRank.com

พื้นที่ๆ  มีคนถ่ายภาพ  Instagram  ในกรุงเทพ  (Top  Loca@on  of  Instagram  Photo in  Bangkok)  

IKEA BANGNA  

ABAC  

Siam Paragon  

King Mongkut’s Institute of Technology Ladkrabang  

Suvarnabhumi Airport  

King Mongkut’s University of Technology

Thonburi

Mahidol University

Donmuang Airport

Muangthong Stadium

Samutsakorn ‘s Capital  

Thamasat University (Rangsit)

Rangsit University

Bangkok University (Rangsit)

พื้นที่ๆ  มีคนถ่ายภาพ  Instagram  ในกรุงเทพ  (Top  Loca@on  of  Instagram  Photo in  Bangkok)  

#ZocialAward Data from ZocialRank.com

Top  10  Starbucks  Loca@on  by  Instagram  1.  àเªช็¹น·ท∙ÃรÑัÅล ÅลÒา´ด¾พÃร�ŒÒาÇว 2.  Town in Town

3.  ¶ถ¹น¹น ¹นÔิÁมÁมÒา¹นàเËหÁมÔิ¹น·ท∙� àเªชÕีÂย§งãใËหÁม�‹ 4.  ÃรÑัªชâโÂย¸ธÔิ¹นÍอàเÇว¹นÔิÇว (Ratchayothin Ave)

5.  ÇวÔิÅลÅล�‹ÒาÍอÒาÃรÕีÂย (Vila Aree)

6.  ¾พÒาÃรÒา¡กÍอ¹น (Paragon)

7.  àเªช็¹น·ท∙ÃรÑัÅล ¾พÃรÐะÃรÒาÁม 9

8.  àเªช็¹น·ท∙ÃรÑัÅล áแÍอÃร�¾พÍอÃร�·ท∙ àเªชÕีÂย§งãใËหÁม�‹ 9.  The circle ÃรÒาªช¾พÄฤ¡กÉษ�

10.  àเ«็ซ¹น·ท∙ÃรÑัÅล »ป��›¹นàเ¡กÅล�ŒÒา ** เซ็นทรัล มีถึง 4 ตําแหน่ง

#ZocialAward Data from ZocialRank.com 0  

20,000,000  

40,000,000  

60,000,000  

80,000,000  

100,000,000  

120,000,000  

0  

500,000  

1,000,000  

1,500,000  

2,000,000  

1   2   3   4   5   6   7   8   9   10   11   12   13   14   15   16   17   18   19   20   21   22   23   24  

Instagram  Post  All  Day  

Post   Likes  

Instagram  Data  Upload  

15.97%   15.98%   15.82%   15.75%   16.46%  

20.02%   19.86%  

Monday   Tuesday   Wednesday   Thursday   Friday   Saturday   Sunday  

Instagram  Photo  Upload  by  Day  

Peak  Time    20:00  –  22:00  

Peak  Time    Sat  -­‐  Sunday  

#ZocialAward Data from ZocialRank.com

#ZocialAward Data from ZocialRank.com

Total Video in Youtube by Thai People

5.3 million

Average New

2,500 Upload Viedo/day

#ZocialAward Data from ZocialRank.com

Top  View  Video  in  Thailand  in  2012  

#ZocialAward Data from ZocialRank.com

เพลงอะไรเอย?  

#ZocialAward Data from ZocialRank.com

Top  5  Video  in  Thailand  Year  2012  

1.  ลูกอม - WhatChaRaWaLee 44,443,157

2.  แค่ได้รักเธอ - 7Days Crazy 38,497,916

3.  ไกลแค่ไหน คือ ใกล้ - getsunova 32,947,715

4.  ร่มสีเทา - WhatChaRaWaLee 31,383,318

5.  เธอทําให้ฉันเสียใจ - COCKTAIL 28,148,344

#ZocialAward Data from ZocialRank.com

#ZocialAward Data from ZocialRank.com

รักต้องเปิด (แน่นอก) - 3.2.1 feat.ใบเตย อาร์สยาม (Upload  1  May  2013)  

7 Days 4 million views

#ZocialAward Data from ZocialRank.com

Top  Video  Category  in  Youtube  (TH)  

1.   Music        1,083,207  2.   Entertainment  942,655  3.   People        604,397  4.   Comedy      598,505  5.   People  &  Blogs  568,231  6.   Sports        544,884  7.   Educa@on      503,111  8.   Travel        371,014  9.   Animals        356,498  

#ZocialAward Data from ZocialRank.com

#ZocialAward Data from ZocialRank.com

Total Google Plus User World Wide

500 million user

#ZocialAward Data from ZocialRank.com

Thailand  Top  Google  +  Page  

#ZocialAward Data from ZocialRank.com

Thailand  Top  Google  +  Page  

#ZocialAward Data from ZocialRank.com

Location

#ZocialAward Data from ZocialRank.com

Total Location in Thailand

348,763 Thai People Check-in

25,250 per/day

#ZocialAward Data from ZocialRank.com

Foursquare Average •  13 Check-in/Venue/Day (Foursquare)

•  -9% Check-in growth (Foursquare)

•  17.3% Venue growth

•  55.1% Check-in from Instagram

#ZocialAward Data from ZocialRank.com

Instagram 4square

Compare Location Check-in between 4square and Instagram

The new way to

connect

It took Twitter 1,400 days and Facebook 1,600 days

to reach the 100M milestone. For WeChat, it took 433 days.

200M Born 100M 300M

2011 2012 2012 2013

Jan. Mar. Sep. Jan.

300M  Users  Worldwide  40M  InternaBonal  

Thailand: Growing user base. 400% growth 5 months after launch

#ZocialAward Data from ZocialRank.com

#ZocialAward Data from ZocialRank.com

Line  Global  User  

#ZocialAward Data from ZocialRank.com

15 Million User

Total Line user in Thailand

#ZocialAward Data from ZocialRank.com

Top  Member  Official  Account  in  Line  

1.  Muang thai life 4,620,642

2.  Oishi 4,529,361

3.  Singha 4,160,329

4.  Truemove 4,143,177

5.  Thai Air way 3,997,592 ** As 7th May 2013

#ZocialAward Data from ZocialRank.com

3G  มีปัจจัยในการทําให้ Social  Media  เติบโตอย่างมากในไทย 3G  will  push  Thailand  Social  Media  

#ZocialAward Data from ZocialRank.com

Summary

#ZocialAward Data from ZocialRank.com

Summary  in  Thailand  

•  Facebook      18.5    million  user  •  TwiXer        2        million  user  •  Instagram      603,288    user  • Wechat      300  million  user  (Worldwide)  

• Google  Plus        500  million  user  (Worldwide)  •  Line  Chat      15      million  user    

#ZocialAward Data from ZocialRank.com

Top  Zocial  Award  in  Category  

1.  Real  estate                    Sansiri  Family  2.  Banking                      Kbank  Live  3.  Entertainment  &  Media            VRZO    4.  Insurance                    ไทยประกันชีวิต  5.  Electronics                    Samsung  Mobile  Thailand  6.  Food&Beverage                  Ichitan  7.  Telecom                      Dtac  8.  Airline                      AirAsiaThailand  9.  Auto                        Chevrolet  Thailand  10. Beauty                      Beauty  Mouthsy  11. Fashion                      Panicloset  

[ Facebook + Twitter + Youtube + Instagram ]

#ZocialAward Data from ZocialRank.com

#ZocialAward Data from ZocialRank.com

#ZocialAward Data from ZocialRank.com

#ZocialAward Data from ZocialRank.com

What  we  lean  from  this  data?  •  พฤติกรรมคนไทยบางส่วนเปลี่ยนไปแล้ว  •  โซเชี่ยลมีเดียเข้ามามีส่วนในชีวิตของเรา  •  บริษัทและแบรนด์  นําโซเชี่ยลมีเดียมาใช้เป็นส่วนหนึ่งของการสื่อสารกับลูกค้า  

•  ข้อมูลเชิงลึกเหล่านี้จะทําให้เราเข้าใจในพฤติกรรมคนไทยและอาเซียนมากขึ้น  

•  Zocial  Inc  จะทําให้คุณเข้าใจคนในโลกออนไลน์มากขึ้น  

#ZocialAward Data from ZocialRank.com

Welcome to Zocial World.

•  More  data  at  hXp://blog.Zocialinc.com  

Pawoot  P.  (Pom)    E-­‐Mail  :  Pawoot@Zocialinc.com  Facebook,  TwiXer,  Instagram  :  pawoot