Zocial awardth2013 v1.10
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Transcript of Zocial awardth2013 v1.10
#ZocialAward Data from ZocialRank.com
Zocial Inc. Online Analysis
#ZocialAward Data from ZocialRank.com
Company Group Structure
E-Commerce Service • Largest B2B2C Shopping Mall in Thailand • Advance E-‐Commerce Pla=orm for
Business • Online Payment SoluBon Share : Join with Rakuten Inc. (Japan)
Found in 1999 Total Employee +110 staffs
• Brand & Social Network Analysis • Data Mining and Researching • Brand and Online Ranking • Real Time Monitoring
We are Expert in Digital Service more than 15 years experience
Online Analysis
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Brand “Monitoring & Research” System what’s people talk about your brand
Brand “Ranking & Analysis” System Where are you compare with compeBtor
Zocial inc. Advance and Unique Social Media Pla=orm Service
(Cover 10 Countries in ASIAN)
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Asian Social Media Ranking
ZocialRank is a Online Brand Ranking & Aanalytic system that can help brand keep up on their brand direction and customer
engagement in to better know your customer insight and competitor.
Ranking in Top Social Network Service
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Range of Time
Total Trend by Channels
Social InteracBon Category of Message Total Keywords
Where people talking
SenBmental
Product Launched Period
Gender
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Dash Board Top Post in Facebook
Top message in Facebook
Top User In Twiter
Top Photo in Instagram
Top Message in TwiXer
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Real Voice from People in Social Media
Related VDO from Youtube from this candidate
Real Time Monitor The Voice Thailand Final Date (15 Dec 2012) http://www.zocialeye.com/thevoice/
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Bangkok Governor Elec@on 2013
• Real Time Monitor Voice of People • Faebook, Twitter, Instagram • Sentiment Message • Predict and Forecast the winner
http://realtime.zocialeye.com/bkk2013
Total Social Media Value
Social Awareness Trend
Full Detail for Each Person
Social Data Real Time Trend
Real Data and Reference
#ZocialAward Data from ZocialRank.com ZocialEye Monitor The Star#9 Thailand Top Reality Show
Real Bme monitor which candidate top
buzz in online
SCB Sponsor this program and want to show movement of
this compeBBon
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Customer * Service Launched in March 2012
Many Agency and Corporate Using This Service
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#ZocialAward Data from ZocialRank.com
#ZocialAward Data from ZocialRank.com
#ZocialAward Data from ZocialRank.com
Growth 28% Growth 54%
Growth 125% Growth 163%
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#ZocialAward Data from ZocialRank.com
TOTAL THAILAND FACEBOOK USER
18.5 MILLION 9.0 million user
9.3 million user
Other 0.2 million user
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Average FB post in a day
Thailand Average Post in a Day
Peak Post Time 23:00
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Facebook Post Per Day
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Facebook Page Post in Each Day
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Thailand Facebook User Post Trend in a week
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Applica@on Usage on facebook
Facebook website 28% Facebook for iPhone 17% Facebook for Android 8% Twitter 3% YouTube 2% Facebook for iPad 2% FarmVille 2 2% iOS 1% Instagram 1% BlackBerry Smartphones App 1% Share_bookmarklet 1% FarmVille 1% Other 33%
Facebook website
Facebook for iPhone
Facebook for Android
TwiXer
YouTube
Facebook for iPad
FarmVille 2
iOS
#ZocialAward Data from ZocialRank.com
Total Thailand Facebook page 2013!
307,000 Pages Average 3,317 likes/ Pages
1.5M users has been post on pages (This year)
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52.7 Likes / Posts
2.3 Comments / Posts
3.0 Shares / Posts
Average 0.4 Post / Pages / day
#ZocialAward Data from ZocialRank.com
#ZocialAward Data from ZocialRank.com
TOTAL THAILAND TWITTER USER
2MILLION Average > 5.5 Tweet/Day > 0.4 RT / Tweet > 200,000 active user/day
#ZocialAward Data from ZocialRank.com
FOLLOWER Average > 180 follower
> 136 following
Average Text 72 Characters in Tweet
#ZocialAward Data from ZocialRank.com
Tweet in a day
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Tweet Rate in Each Day Week Day Week End
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Top tag In Thailand (This year) #thestar9 670,519 #ch3 435,319 #fortune 357,078 #บ่องตง 273,997 #รีล่า 269,401 #KCA 196,358 #Peemak 184,764 #Ch9 172,298 #VoteHanGeng 164,092 #MeetKiBumSJ 153,021
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Ra@o of type.
88%
12%
Normal tweet With link
62%
38%
Normal tweet With menBon
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Which Device they tweet from?
Desktop 33.3%
Mobile 66.7%
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Tweet in a Week
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
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Tweet in a Month (From this year)
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Applica@on Usage on TwiVer web 28.16% Twitter for iPhone 27.28% Twitter for Android 14.56% Twitter for BlackBerry® 10.5% Twitter for iPad 5.88% TweetDeck 2.77% Echofon 1.79% Mobile Web (M2) 1.73% TweetCaster for Android 0.73% Facebook 0.65% Tweetbot for iOS 0.54% Instagram 0.5% Socialcam 0.43% Twitter for Windows Phone 0.37% Tweet Button 0.3% Janetter 0.24% Twitter for Mac 0.23% foursquare 0.22% Mobile Web (M5) 0.19% iOS 0.18%
web
TwiXer for iPhone
TwiXer for Android
TwiXer for BlackBerry®
TwiXer for iPad
TweetDeck
Echofon
Mobile Web (M2)
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คนบ่นว่าร้อนเยอะที่สุดวันไหน (the most hoVest day)
26 มีนา 2556
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Tweet by location in Bangkok Thamasart
Dhrma Guy
Rangsit U
Bangkok U
Mahidol U
Suwanabhum
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Tweet by location in Thailand
#ZocialAward Data from ZocialRank.com
#ZocialAward Data from ZocialRank.com
Total Thailand Instagram user
603,288 Public 433,780 (72%) Private 169,508 (28%)
Since : May 3, 2013
0.6% of Total Instagram Active Global User
#ZocialAward Data from ZocialRank.com
Total Thailand Photo in Year 2013
(4 months) 21,377,480 Average 60-70 million/year
Active User 79,600/day
#ZocialAward Data from ZocialRank.com
Instagram Average • 656 Follower/User
• 178 Photo/user
• 159,000 Photo/day
• 82% of photo taged
• 69 Like/Post
• 2 Comment/Post
#ZocialAward Data from ZocialRank.com
Top Tag on Instagram (this year)
#thailand 319,967 #instagood 292,739 #photooftheday 277,804 #instamood 263,702 #instadaily 260,385 #picoftheday 250,883 #photo 216,991 #instapic 197,702 #instacool 197,702 #pic 194,382 #picture 191,384
#ZocialAward Data from ZocialRank.com
คนที่ถูกพูดถึงมากที่สุดใน Instagram Top Men@on on Instagram No. User Post Remark 1 @instaplaceapp 139,308 Tag of Instaplace App
2 @instaplacemobi 27,702 Tag of Instaplace App Mobile
3 @instaweatherpro 11,303 Tag of InstaWather
4 @mark_prin 3,568
5 @boy_pakorn 2,591
6 @insplaceus 1,515 Tag of InstaWather
7 @Tweegram 1,432 Tag of Tweegram App
8 @Photo 1,329
9 @instaquoteapp 1,246 Tag of InstaQuote App
10 @kimmy_kimberley 1,154
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Top Filter on Instagram
1.Valencia 2.Rise 3.Amaro 4.X-Pro II 5.Lo-fi
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Top Instagram Photo in Thailand
#ZocialAward Data from ZocialRank.com
No.3 Top Likes in Instagram in Thailand
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No.2 Top Likes in Instagram in Thailand
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` No.1 Top Likes in Instagram in Thailand
#ZocialAward Data from ZocialRank.com
Top Likes Photos in Instagram
1. Boy_Pakorn
2. Aum_Patchrapa
3. Aum_Patchrapa
4. Boy_Pakorn
5. Boy_Pakorn
6. Boy_Pakorn
7. Boy_Pakorn
8. Boy_Pakorn
9. Aum_Patchrapa
10. Boy_Pakorn Likes 79.1K
Likes 79.8K
Likes 80.9K
Likes 81.2K
Likes 83.5K Likes 108K
Likes 90.1K
Likes 107K
Likes 104K
Likes 83.6K
#ZocialAward Data from ZocialRank.com
รวมอันดับ Top 10
X 7 pics
X 3 pics
#ZocialAward Data from ZocialRank.com
สถานที่ๆ ที่นิยมถ่ายภาพมากที่สุดใน Instagram Top Loca@on in Stagram
สถานที่ (Loca@on) Photo 1. Suvarnabhumi Airport (BKK) 18,766 2. Siam Paragon 18,682 3. Starbucks 16,254 4. my home 12,577 5. Siam Center 12,096 6. CentralWorld 11,792 7. Home 8,662 8. Aler You 8,057 9. Don Mueang Airport (DMK) 8,032 10. AsiaBque The Riverfront 6,834
#ZocialAward Data from ZocialRank.com
พื้นที่ๆ มีคนถ่ายภาพมากที่สุดในประเทศไทย (Top Loca@on of Instagram Photo in Thailand)
ภาพสวนใหญถูกถายริมทะเล (Most of Photos Taken on the Beach)
PaXaya
Rayong
Cha-‐am, Hua Hin
Koh Kong
#ZocialAward Data from ZocialRank.com
พื้นที่ๆ มีคนถ่ายภาพ Instagram ในกรุงเทพ (Top Loca@on of Instagram Photo in Bangkok)
IKEA BANGNA
ABAC
Siam Paragon
King Mongkut’s Institute of Technology Ladkrabang
Suvarnabhumi Airport
King Mongkut’s University of Technology
Thonburi
Mahidol University
Donmuang Airport
Muangthong Stadium
Samutsakorn ‘s Capital
Thamasat University (Rangsit)
Rangsit University
Bangkok University (Rangsit)
พื้นที่ๆ มีคนถ่ายภาพ Instagram ในกรุงเทพ (Top Loca@on of Instagram Photo in Bangkok)
#ZocialAward Data from ZocialRank.com
Top 10 Starbucks Loca@on by Instagram 1. àเªช็¹น·ท∙ÃรÑัÅล ÅลÒา´ด¾พÃร�ŒÒาÇว 2. Town in Town
3. ¶ถ¹น¹น ¹นÔิÁมÁมÒา¹นàเËหÁมÔิ¹น·ท∙� àเªชÕีÂย§งãใËหÁม�‹ 4. ÃรÑัªชâโÂย¸ธÔิ¹นÍอàเÇว¹นÔิÇว (Ratchayothin Ave)
5. ÇวÔิÅลÅล�‹ÒาÍอÒาÃรÕีÂย (Vila Aree)
6. ¾พÒาÃรÒา¡กÍอ¹น (Paragon)
7. àเªช็¹น·ท∙ÃรÑัÅล ¾พÃรÐะÃรÒาÁม 9
8. àเªช็¹น·ท∙ÃรÑัÅล áแÍอÃร�¾พÍอÃร�·ท∙ àเªชÕีÂย§งãใËหÁม�‹ 9. The circle ÃรÒาªช¾พÄฤ¡กÉษ�
10. àเ«็ซ¹น·ท∙ÃรÑัÅล »ป��›¹นàเ¡กÅล�ŒÒา ** เซ็นทรัล มีถึง 4 ตําแหน่ง
#ZocialAward Data from ZocialRank.com 0
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Instagram Post All Day
Post Likes
Instagram Data Upload
15.97% 15.98% 15.82% 15.75% 16.46%
20.02% 19.86%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Instagram Photo Upload by Day
Peak Time 20:00 – 22:00
Peak Time Sat -‐ Sunday
#ZocialAward Data from ZocialRank.com
#ZocialAward Data from ZocialRank.com
Total Video in Youtube by Thai People
5.3 million
Average New
2,500 Upload Viedo/day
#ZocialAward Data from ZocialRank.com
Top View Video in Thailand in 2012
#ZocialAward Data from ZocialRank.com
เพลงอะไรเอย?
#ZocialAward Data from ZocialRank.com
Top 5 Video in Thailand Year 2012
1. ลูกอม - WhatChaRaWaLee 44,443,157
2. แค่ได้รักเธอ - 7Days Crazy 38,497,916
3. ไกลแค่ไหน คือ ใกล้ - getsunova 32,947,715
4. ร่มสีเทา - WhatChaRaWaLee 31,383,318
5. เธอทําให้ฉันเสียใจ - COCKTAIL 28,148,344
#ZocialAward Data from ZocialRank.com
#ZocialAward Data from ZocialRank.com
รักต้องเปิด (แน่นอก) - 3.2.1 feat.ใบเตย อาร์สยาม (Upload 1 May 2013)
7 Days 4 million views
#ZocialAward Data from ZocialRank.com
Top Video Category in Youtube (TH)
1. Music 1,083,207 2. Entertainment 942,655 3. People 604,397 4. Comedy 598,505 5. People & Blogs 568,231 6. Sports 544,884 7. Educa@on 503,111 8. Travel 371,014 9. Animals 356,498
#ZocialAward Data from ZocialRank.com
#ZocialAward Data from ZocialRank.com
Total Google Plus User World Wide
500 million user
#ZocialAward Data from ZocialRank.com
Thailand Top Google + Page
#ZocialAward Data from ZocialRank.com
Thailand Top Google + Page
#ZocialAward Data from ZocialRank.com
Location
#ZocialAward Data from ZocialRank.com
Total Location in Thailand
348,763 Thai People Check-in
25,250 per/day
#ZocialAward Data from ZocialRank.com
Foursquare Average • 13 Check-in/Venue/Day (Foursquare)
• -9% Check-in growth (Foursquare)
• 17.3% Venue growth
• 55.1% Check-in from Instagram
#ZocialAward Data from ZocialRank.com
Instagram 4square
Compare Location Check-in between 4square and Instagram
The new way to
connect
It took Twitter 1,400 days and Facebook 1,600 days
to reach the 100M milestone. For WeChat, it took 433 days.
200M Born 100M 300M
2011 2012 2012 2013
Jan. Mar. Sep. Jan.
300M Users Worldwide 40M InternaBonal
Thailand: Growing user base. 400% growth 5 months after launch
#ZocialAward Data from ZocialRank.com
#ZocialAward Data from ZocialRank.com
Line Global User
#ZocialAward Data from ZocialRank.com
15 Million User
Total Line user in Thailand
#ZocialAward Data from ZocialRank.com
Top Member Official Account in Line
1. Muang thai life 4,620,642
2. Oishi 4,529,361
3. Singha 4,160,329
4. Truemove 4,143,177
5. Thai Air way 3,997,592 ** As 7th May 2013
#ZocialAward Data from ZocialRank.com
3G มีปัจจัยในการทําให้ Social Media เติบโตอย่างมากในไทย 3G will push Thailand Social Media
#ZocialAward Data from ZocialRank.com
Summary
#ZocialAward Data from ZocialRank.com
Summary in Thailand
• Facebook 18.5 million user • TwiXer 2 million user • Instagram 603,288 user • Wechat 300 million user (Worldwide)
• Google Plus 500 million user (Worldwide) • Line Chat 15 million user
#ZocialAward Data from ZocialRank.com
Top Zocial Award in Category
1. Real estate Sansiri Family 2. Banking Kbank Live 3. Entertainment & Media VRZO 4. Insurance ไทยประกันชีวิต 5. Electronics Samsung Mobile Thailand 6. Food&Beverage Ichitan 7. Telecom Dtac 8. Airline AirAsiaThailand 9. Auto Chevrolet Thailand 10. Beauty Beauty Mouthsy 11. Fashion Panicloset
[ Facebook + Twitter + Youtube + Instagram ]
#ZocialAward Data from ZocialRank.com
#ZocialAward Data from ZocialRank.com
#ZocialAward Data from ZocialRank.com
#ZocialAward Data from ZocialRank.com
What we lean from this data? • พฤติกรรมคนไทยบางส่วนเปลี่ยนไปแล้ว • โซเชี่ยลมีเดียเข้ามามีส่วนในชีวิตของเรา • บริษัทและแบรนด์ นําโซเชี่ยลมีเดียมาใช้เป็นส่วนหนึ่งของการสื่อสารกับลูกค้า
• ข้อมูลเชิงลึกเหล่านี้จะทําให้เราเข้าใจในพฤติกรรมคนไทยและอาเซียนมากขึ้น
• Zocial Inc จะทําให้คุณเข้าใจคนในโลกออนไลน์มากขึ้น
#ZocialAward Data from ZocialRank.com
Welcome to Zocial World.
• More data at hXp://blog.Zocialinc.com
Pawoot P. (Pom) E-‐Mail : [email protected] Facebook, TwiXer, Instagram : pawoot