More Results From Mobile and

Tablet Visitors

Theo van der Zee - ConversionReview @ WordCamp NL 2016

StatisticsIntroduction

Roadblocks

Conclusion

Questions

What is the first thing you do when you wake up?

What is the last thing you do when you go to sleep?

I think we’ve got our answer by now

Some data on mobile devices usage

Time spent using a smartphone

Normal users: 2.42h / day

Power users: 3.75h / day

Source: Dscout

Mobile phone subscribers per 100 inhabitants

Source: Wikipedia

Globale device usage

Source: StatCounter

2008 2016

Mobile-friendly research

Source: Google

75%

Prefers a mobile-friendly version of the

website

67%

More likely to buy from a

mobile-friendly website

50%

Bad mobile experience, then less engagement

It’s hard to imagine our lives without mobile devices

A closer look a online conversion rates

Source: Monetate

Mobile Tablet Desktop0%

1%

3%

4%

1.31%

3.30% 3.59%

CR

Conversion rates per device group

42%

17%

41%

Mobile Tablet Desktop

21%

17%62%

Sessions by device

Source: WolfGang Digital

Revenue by device

Source: Marketing Science Institute

“Mobile devices’ low conversion rate is

strongly related to the phase in which

customers use these devices.”

Evert de Haan - Assistant Professor, Goethe

University

What are the top mobile conversion roadblocks?

85%

15%

Mobile-friendlyNot mobile-friendly

Source: Google

Mobile loading time

Source: Google

1 out of 2 people expect load times < 2

seconds

53% abandons after 3 sec

Mobile loading times

Source: Google

53% abandons after 3 sec

Avg. 3G load time is 19 sec

Mobile loading times

Source: Google

Loading time of 5 sec vs. 19 sec

60% greater pageviews

per visit

70% longer average sessions

Source: Google

Loading time of 5 sec vs. 19 sec

35% lower bounce rates

25% higher viewability

Source: Google

How to speed up your mobile WordPress website?

0. Get good hosting that is optimized for WordPress

1. Remove, resize and compress all your images

2. Prioritize loading sources, above the fold first

3. Reduce the number of server requests

The infamous hamburger

Use elements that are big enough to tap easily

Make sure that all content can be accessed

Don’t use image sliders, ever, really, don’t, please?

Don’t use images that make no sense, or have no value.

Add zoom to photos, so visitors can see details.

Use high-resolution images whenever possible

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