WordCamp NL 2016
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Transcript of WordCamp NL 2016
More Results From Mobile and
Tablet Visitors
Theo van der Zee - ConversionReview @ WordCamp NL 2016
StatisticsIntroduction
Roadblocks
Conclusion
Questions
What is the first thing you do when you wake up?
What is the last thing you do when you go to sleep?
I think we’ve got our answer by now
Some data on mobile devices usage
Time spent using a smartphone
Normal users: 2.42h / day
Power users: 3.75h / day
Source: Dscout
Mobile phone subscribers per 100 inhabitants
Source: Wikipedia
Globale device usage
Source: StatCounter
2008 2016
Mobile-friendly research
Source: Google
75%
Prefers a mobile-friendly version of the
website
67%
More likely to buy from a
mobile-friendly website
50%
Bad mobile experience, then less engagement
It’s hard to imagine our lives without mobile devices
A closer look a online conversion rates
Source: Monetate
Mobile Tablet Desktop0%
1%
3%
4%
1.31%
3.30% 3.59%
CR
Conversion rates per device group
42%
17%
41%
Mobile Tablet Desktop
21%
17%62%
Sessions by device
Source: WolfGang Digital
Revenue by device
Source: Marketing Science Institute
“Mobile devices’ low conversion rate is
strongly related to the phase in which
customers use these devices.”
Evert de Haan - Assistant Professor, Goethe
University
What are the top mobile conversion roadblocks?
85%
15%
Mobile-friendlyNot mobile-friendly
Source: Google
Mobile loading time
Source: Google
1 out of 2 people expect load times < 2
seconds
53% abandons after 3 sec
Mobile loading times
Source: Google
53% abandons after 3 sec
Avg. 3G load time is 19 sec
Mobile loading times
Source: Google
Loading time of 5 sec vs. 19 sec
60% greater pageviews
per visit
70% longer average sessions
Source: Google
Loading time of 5 sec vs. 19 sec
35% lower bounce rates
25% higher viewability
Source: Google
How to speed up your mobile WordPress website?
0. Get good hosting that is optimized for WordPress
1. Remove, resize and compress all your images
2. Prioritize loading sources, above the fold first
3. Reduce the number of server requests
The infamous hamburger
Use elements that are big enough to tap easily
Make sure that all content can be accessed
Don’t use image sliders, ever, really, don’t, please?
Don’t use images that make no sense, or have no value.
Add zoom to photos, so visitors can see details.
Use high-resolution images whenever possible
Website review
Speaker Conversion training
Conversion coaching
ConversionReview