WordCamp NL 2016

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More Results From Mobile and Tablet Visitors Theo van der Zee - ConversionReview @ WordCamp NL 2016

Transcript of WordCamp NL 2016

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More Results From Mobile and

Tablet Visitors

Theo van der Zee - ConversionReview @ WordCamp NL 2016

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StatisticsIntroduction

Roadblocks

Conclusion

Questions

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What is the first thing you do when you wake up?

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What is the last thing you do when you go to sleep?

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I think we’ve got our answer by now

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Some data on mobile devices usage

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Time spent using a smartphone

Normal users: 2.42h / day

Power users: 3.75h / day

Source: Dscout

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Mobile phone subscribers per 100 inhabitants

Source: Wikipedia

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Globale device usage

Source: StatCounter

2008 2016

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Mobile-friendly research

Source: Google

75%

Prefers a mobile-friendly version of the

website

67%

More likely to buy from a

mobile-friendly website

50%

Bad mobile experience, then less engagement

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It’s hard to imagine our lives without mobile devices

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A closer look a online conversion rates

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Source: Monetate

Mobile Tablet Desktop0%

1%

3%

4%

1.31%

3.30% 3.59%

CR

Conversion rates per device group

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42%

17%

41%

Mobile Tablet Desktop

21%

17%62%

Sessions by device

Source: WolfGang Digital

Revenue by device

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Source: Marketing Science Institute

“Mobile devices’ low conversion rate is

strongly related to the phase in which

customers use these devices.”

Evert de Haan - Assistant Professor, Goethe

University

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What are the top mobile conversion roadblocks?

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85%

15%

Mobile-friendlyNot mobile-friendly

Source: Google

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Mobile loading time

Source: Google

1 out of 2 people expect load times < 2

seconds

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53% abandons after 3 sec

Mobile loading times

Source: Google

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53% abandons after 3 sec

Avg. 3G load time is 19 sec

Mobile loading times

Source: Google

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Loading time of 5 sec vs. 19 sec

60% greater pageviews

per visit

70% longer average sessions

Source: Google

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Loading time of 5 sec vs. 19 sec

35% lower bounce rates

25% higher viewability

Source: Google

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How to speed up your mobile WordPress website?

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0. Get good hosting that is optimized for WordPress

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1. Remove, resize and compress all your images

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2. Prioritize loading sources, above the fold first

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3. Reduce the number of server requests

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The infamous hamburger

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Use elements that are big enough to tap easily

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Make sure that all content can be accessed

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Don’t use image sliders, ever, really, don’t, please?

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Don’t use images that make no sense, or have no value.

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Add zoom to photos, so visitors can see details.

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Use high-resolution images whenever possible

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