Post on 14-Jan-2017
The Social MOVEMENT
We are Museums 7-6-2016
Transforming museum users into collaborators
Jonas Heide Smith, Head of Digital
"He that has once done you a kindness will be more ready to do you another,
than he whom you yourself have obliged."
- Benjamin Franklin
SMK - National Gallery of Denmark
Established late 1800s
In central Copenhagen
260.000 works of art spanning 700 years
170 employees
75% government funded
400.000 visitors/year
SMK Open
2016-2020
Radical openness
All platforms
No restrictions (almost)
Users involved in all stages
What you need...Build a "we"
Courage to lose control
Internal understanding of the value of user contributions
Revised performance indicators (?)
A human face
What you (may) get...Actual contributions
A constant feedback panel
Attention / marketing
General support in times of crisis
A new status in the community
@spyingcph @remosteen @mmhenriksen
@missmillemaria @hkristia @hvenegaard @remosteen
@kattensspind
TraditionalThe museum decides what is done and how
it's done.
Audience members are recipients.
Demand-basedThe museum surveys users and adapts to
expressed preferences.
Audience members
are empowered.
By special invitationThe museum conducts controlled co-creation
experiments.
Audience members become contributors.
IntegratedAudience involvement
a natural part of museum practice.
Audience members
become collaborators.
The International Museum We-ness ScaleTM
Task: List 5 barriers and ways to overcome them
We-ness initiatives
BarriersFear of losing control Fear on inviting the wrong content Other stakeholders (partners, volunteers, staff, founders) may feel deprived of their role May exclude non-guests even further May scare traditional users Understanding how to contribute
SolutionsFormularing clear contract internally Start trusting the audience Communicating best practice and case histories Moderation strategy Scaffolding
Where to start?
Task: List 5 concrete ideas for collaboration that will work in your institution
Activities should be: - Relatively free (i.e. uncontrolled) - Easy to do - Done as collaborations (where possible) - Measurable - Communicated - Framed as experiments (possibly) - Exclusive experiences (without excluding anyone)
Collaboration initiatives
Type here... Type here...
Creating a sense of "we" is an investment in legitimacy. It turns customers into friends who feel responsible for the fate of your institution. And it shows that you care not only for your collection but also for your community.
Make friends, we all need them.
We are (all) museums.