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VR AR 產業應用發展介紹by CJS Interactive

Faust / 2016/11

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個人簡介 Profile:  17 年數位娛樂產業資歷，數位遊戲開發 運營 發行， VR/AR 項目開發投資、 IP 授權、產業分析學經歷 Experience:

東京藝術大學 媒體藝術研究所　先端藝術專修米多利傳播娛樂 總經理索尼影視娛樂 視覺特效助理導演雷爵網絡科技 海外商務總監資策會數位教育研究所　正規畫師／數位內容學院計畫　國際合作經理 AUTODESK 歐特克 傳媒娛樂產業解決方案 亞太區經理摩伊移動娛樂科技 總經理 / 樂動卓越科技 海外商務總監台灣 AR VR 協會 (TAVAR) 發起會員富盈資本 聯合創始人

擅長領域 Categories :Digital Media | IP Licensing | Entrepreneurship | Leadership | Game Design | Innovation | Industry Analysis | VR TechnologyFilm production | VFX | 3d Animation | VR Content distribution

周 佳君 Faust Chou

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•Need-to-Know VR Toolkit•Introduces VR and how it differs from AR/MR/360 Video, as well as a basicassessment of the reach and cost implications of each format, projectionsfor user numbers and potential applications.

•Presents the case for why brands should engage now, including brandimpact survey results and evidence of media interest, and shows theamazing impact a good VR experience can have on consumers and brandperception.

•The landscape for VR resources in Taiwan.

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VR (Virtual Reality)Virtual reality (VR), which can be referred to as immersive multimedia or computer-simulated reality, replicates an environment that simulates a physical presence in places in the real world or an imagined world, allowing the user to interact in that world.The Foundry’s interpretation: Virtual reality is the umbrella term for all immersive experiences, which could be created using purely real-world content, purely synthetic content or a hybrid of both.

Definitions

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360 VR VIDEOlso known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing direction like a panorama, a form of virtual reality.

Definitions

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3D VR VIDEO for CardboardAlso known as immersive videos or spherical videos, are video recordings where a view in every direction is recorded at the same time, shot using an omnidirectional camera or a collection of cameras. During playback the viewer has control of the viewing direction like a panorama, a form of virtual reality.

Definitions

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AR (Augmented Reality).

Definitions

Augmented reality (AR) is a live, direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.The Foundry interpretation: Augmented reality is an overlay of content on the real world, but that content is not anchored to or part of it. The real-world content and the CG content are not able to respond to each other.

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MR (Mixed Reality)sometimes referred to as hybrid reality—is the merging of real and virtual worlds to produce new environments and visualisations where physical and digital objects co-exist and interact in real time.

Definitions

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CR (Cinematic Reality)Cinematic reality describes a world that is grounded in reality, but exaggerates details to make for a more exciting movie. To learn more, ENHANCE this article by 150%.

Definitions

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混合實境 MR

現實環境 RR 擴增實境 AR 虛擬實境 VR

影像實境 CR

現實 虛擬

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Devices

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Refresh Rate: 60 HzField of View: 96 degreesSensors: Accelerometer, gyrometer, geomagnetic, proximityFocal Adjustment: Focus adjustment wheelConnections: Micro USB connection to Galaxy Note 5, S6, S6 Edge, S6 Edge+, S7, S7 EdgeAudio: Built-in audio, built-in micInput: Touchpad, back button, volume keyPlatform: Samsung Phones (i.e. Galaxy Note 5, S6, S6 Edge, S6 Edge+)

100 + 800

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Devices – HTC VIVE

Resolution: 1920cRGBx1080Refresh Rate: 120 Hz, 90 HzField of View: Approx. 100 degreesSensors: Accelerometer, gyroscope, PlayStation Eye tracking systemConnections: HDMI + USBAudio: 3D audioInput: PlayStation Move, DualShock 4 controllerPlatform: PlayStation 4

800 + 3000

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Devices – OCULUS RIFT

Resolution: 2160 x 1200Refresh Rate: 90 Hz / eye displayField of View: Approx. 110 degreesSensors: Accelerometer, gyroscope, magnetometer, external Constellation tracking sensor arrayConnections: HDMI 1.3 output, three USB 3.0 ports,USB 2.0 portAudio: Built-in headphones , mic, 3D audioInput: Oculus Touch, Xbox One controller (included)Platform: Oculus Home

400 + 3000

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Devices – PSVR

Display Method: OLED.Panel Size: 5.7 inches.Panel Resolution: 1920×RGB×1080.Refresh Rate: 120Hz, 90Hz.Field of View: Approximately 100 degrees.Sensors: Six-axis motion sensing system (three-axis gyroscope, three-axis accelerometer).Connection Interface: VR headset: HDMI, AUX, Stereo Headphone Jack.

400 + 400

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Devices – Microsoft Hololens

? + 3000

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外接互動設備 穿戴式觸覺反饋裝置

Accessories

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Accessories

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Market size

19

產業規模

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Superdata ： 2020 年 400 億美金市場規模預估－總體

Digi-Capital ： 2020 年 1,200 億美金

資料來源： Digi-Capital 、 Superdata ， 2016

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Western VR leading Player

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Landscape of Taiwan VR

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Hardware & Distribution Software, Platforms & Delivery Services

Global VR industrial chain Content

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China VR industrial chain

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Hardware & Distribution Software, Platforms & Delivery Services

Taiwan VR industrial chain Content

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LIVE house.inLIVEhouse.in 讓任何人都能輕輕鬆鬆做直播節目，與全世界即時分享你生活中的小確幸！透過簡單的網站介面，不用安裝任何軟體或設定，按下按鈕即刻開播！支援跨平台觀看，同時提供了高度客製化以及完整的企業服務方案，讓企業也可以用直播來傳達形象、經營社群！

VR Media & Platform – LIVE house .in

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全球首款 360° 全景零死角的球型攝像機，具備自動對焦、即時連線預覽、陀螺儀等功能，只要輕按一鍵，每刻精彩盡收掌心，彷彿再次身歷其境

LUNA

VR 360 Camera : LUNA

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數位宅妝首創結合擴增實境、虛擬實境 (和 2D轉 3D 技術打造獨家的穿越實境 ® ，整合虛實空間，創造前所未見的沉浸式導覽體驗。

AR/VR digital design Service - iStaging

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藉由 VR 的技術，讓大家不受時間場域的限制，能在虛擬世界裡體驗充滿情感的時時刻刻。TRIP Moment- 虛擬時刻

VR Media & Service-Trip Moment

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透過虛擬實境結合 Leap Motion手勢偵測的 VR 遊戲，讓玩家化身地質考古學家，來考證恐龍物種，將互動饗宴呈現在大眾面前。

VR Game developer - Cretaceous

白堊紀

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提供設計研究、品牌策略、互動設計、科技整合等服務將科技數位運算與 IT 硬體產業結合，融入藝術、視覺效果，有效執行行銷方案，創造令人驚艷的數位生活。

VR Marketing & Service - FAYA

法亞科技整合行銷

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重要的活動賽事，不管是棒球還是藝文場合，都能藉由高畫質的 4K 畫面呈現在你的眼前，一場都不錯過，宛如置身在活動現場一般

VR Technical Service - HIT

跨視代科技

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接力棒遊戲創意工作室利用擴增實境結合實際咖啡廳場景，設計出時下青年熱門的密室逃脫，透過虛實整合，讓玩家沉浸在遊戲，這款遊戲奪得「 2016 Indie Game Award」創意新秀獎

VR Game developer – Gelly Bomb

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宇萌數位科技宇萌數位科技並持續創造企業與品牌創造全方位科技行銷利器，不論是多螢互動、 App 、體感互動、社群網路、互動平台等應用，宇萌充分整合多元媒體、數位匯流與互動行銷，持續創造娛樂性高、互動性強的社群傳播媒體與 O2O 行銷應用。

AR Solution & Service - ARPLANET

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Thank you

Faust Chou /CEO CJS InteractiveMobile: +886-988-367-555  TEL: +886-2-23122760    E-mail ： faustcare@gmail.com QQ: 2068996851    Skype: faust_chou