WELCOME TO MASC 491 SOCIAL MEDIA

WHO ARE WE?

Jon Newman The Hodges Partnership @jonnew jnewman@hodgespart.com

Britt Farrar CarMax @saidlikefarrah Britt_d_farrar@carmax.com

THE COURSE

What will we cover? What are the expectations? What are the assignments? How will we grade? Gee, this class is much smaller than

our last one…

WHAT WILL WE COVER?

History Strategy Tactics Platforms Impact Measurement Mobile

WHAT ARE THE EXPECTATIONS?

Facebook Twitter Reading assignments Allfacebook.com, thenextweb.com,

mashable.com, prdaily.com Come to class Participate Work well with others

WHAT ARE THE ASSIGNMENTS?

Regular reading to prepare for class Read those websites to prepare for

quizzes Create, care, water and feed a personal

blog Team social media project

THE BOOKS

HOW WILL WE GRADE?

Total of 100 points to be earned Team project: 40 points Peer evaluations: 15 points Your blog: 20 points Quizzes: 20 points Class participation: 5 points Regular attendance is required

Two unexcused absences lowers grade by 10 points

HOW WE WILL COMMUNICATE

Blackboard VCU MASC 491 – official (Facebook

group) Weekly “team time” in class to work on

projects

GEE…THIS CLASS IS SMALLER….

Class time About an hour of lecture, Q and A Some discussion of the “week in social

media” 30-45 minutes of team time including brain

picking Lecture, part 2 or guest lecturer on a

related topic One-on-one questions for 15 minutes

WHO ARE YOU?

TONIGHT

Project teams Some history Team time Blogging Your assignment for the next time we

meet

SOCIAL MEDIA HISTORY ONE ONE SLIDE

TEAM ASSIGNMENT

Social media project Teams of equal number Using social media platforms and

strategies you will learn create a social media project for a real cause, group or organization

10-15 minute presentations + written strategy, goal, execution, findings-summary document

360-peer review

TEAM TIME

30-45 minutes in class each week Work together on week’s goals, issues Ask Jon and Britt for advice USE THIS TIME WISELY Tonight

Meet your team Discuss your team subject Discuss team roles

BLOGS

YOUR BLOG

Wordpress.com, tumblr, others A theme or topic is helpful At least one post per week You do not have to write a “book.”

FOR THE NEXT TIME

Read the first four chapter of Groundswell “The ladder” POST process

Your blog Theme and URL

Your project team’s project, cause, organization.