VCU MASC 491 Spring lecture 1
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WELCOME TO MASC 491 SOCIAL MEDIA
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Lecture 1 for VCU MASC 491 Spring semester
Transcript of VCU MASC 491 Spring lecture 1
WELCOME TO MASC 491 SOCIAL MEDIA
WHO ARE WE?
Jon Newman The Hodges Partnership @jonnew [email protected]
Britt Farrar CarMax @saidlikefarrah [email protected]
THE COURSE
What will we cover? What are the expectations? What are the assignments? How will we grade? Gee, this class is much smaller than
our last one…
WHAT WILL WE COVER?
History Strategy Tactics Platforms Impact Measurement Mobile
WHAT ARE THE EXPECTATIONS?
Facebook Twitter Reading assignments Allfacebook.com, thenextweb.com,
mashable.com, prdaily.com Come to class Participate Work well with others
WHAT ARE THE ASSIGNMENTS?
Regular reading to prepare for class Read those websites to prepare for
quizzes Create, care, water and feed a personal
blog Team social media project
THE BOOKS
HOW WILL WE GRADE?
Total of 100 points to be earned Team project: 40 points Peer evaluations: 15 points Your blog: 20 points Quizzes: 20 points Class participation: 5 points Regular attendance is required
Two unexcused absences lowers grade by 10 points
HOW WE WILL COMMUNICATE
Blackboard VCU MASC 491 – official (Facebook
group) Weekly “team time” in class to work on
projects
GEE…THIS CLASS IS SMALLER….
Class time About an hour of lecture, Q and A Some discussion of the “week in social
media” 30-45 minutes of team time including brain
picking Lecture, part 2 or guest lecturer on a
related topic One-on-one questions for 15 minutes
WHO ARE YOU?
TONIGHT
Project teams Some history Team time Blogging Your assignment for the next time we
meet
SOCIAL MEDIA HISTORY ONE ONE SLIDE
TEAM ASSIGNMENT
Social media project Teams of equal number Using social media platforms and
strategies you will learn create a social media project for a real cause, group or organization
10-15 minute presentations + written strategy, goal, execution, findings-summary document
360-peer review
TEAM TIME
30-45 minutes in class each week Work together on week’s goals, issues Ask Jon and Britt for advice USE THIS TIME WISELY Tonight
Meet your team Discuss your team subject Discuss team roles
BLOGS
YOUR BLOG
Wordpress.com, tumblr, others A theme or topic is helpful At least one post per week You do not have to write a “book.”
FOR THE NEXT TIME
Read the first four chapter of Groundswell “The ladder” POST process
Your blog Theme and URL
Your project team’s project, cause, organization.
