Post on 15-Jan-2016
description
Valerie HarlandHead of Development
Why have a development trust?
What is Bristol Museums Development Trust?
DEVELOPMENT ?
bringing about change, by encouraging others to invest
It’s all about relationships
Whatever the funding source
Funding sources
• Private individuals
• Charitable trusts
• Companies
• Statutory (ACE/HLF)
Developing your ‘case for support’Why should I invest in you?
• Use your FABs:
• Take one FEATURE of your work (a collection, community activity, learning)
• Describe its ADVANTAGES
• Which BENEFITS arise as a result?
Your FABs
• FEATURES: TNA’s workshops at The National Archives in Kew
• ADVANTAGES: school students can work directly with real documents
• BENEFITS: develop research & information processing skills, leading to higher achievement across all subject areas
Private individualsHigh net worth individuals
• Need to get to know them – ‘cultivate’• Behind the scenes tours• Takes time to build relationships• Think of smaller ‘projects’ to attract initial
support (conservation)
Private individualsVisitor giving
• Do you have a donation box?• If you are a charity, Gift Aid envelopes?• How to build up a database – convert
users/visitors in to donors?• Show need for fundraising: in newsletters,
leaflets
Charitable trusts?
• Research: trustfunding.org• What’s your track record – do you have a
database of your previous trust funders?• Produce a spreadsheet of your target trusts, with
deadlines• Match with your list of potential projects• Plan ahead: a small grant now might help secure
a grant from a larger trust
Companies
• What can you offer companies: - client entertainment
- brand awareness- networking for business to business
• Is there scope for donations in kind?• Benchmark your corporate offer with similar
organisations• Do you have the capacity to manage corporate
relationships?
Getting started
• How much do you need to raise?• Break it down into project ‘chunks’• Think about all of your contacts
- Prospects vs champions• Research: but not TOO much• Start with ‘warm’ leads
Resources
• Institute of Fundraising
• NCVO
• Linked-In Groups
• Books: Giving is good for you (mindset of philanthropists)
Strategic Approach
• Raising money takes time
• Planning is vital
• Be realistic
• But be optimistic too!
Questions & Answers