UX Cocktail Hour Rotterdam #10 | People who think well, write well

Post on 29-Jun-2015

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Encouraging all UX designers to engage in copywriting or at least mind the texts in their designs. UX design needs meaningful content and not Lorem ipsum. Examples of both awful and perfect copy illustrate this point.

Transcript of UX Cocktail Hour Rotterdam #10 | People who think well, write well

People who think well, write well. Woolly minded people write woolly memos, woolly letters and woolly speeches.

Experience Designers

David Ogilvy (1911-1999)

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer nec odio. Praesent libero. Sed cursus ante dapibus diam. Sed nisi. Nulla quis sem at nibh elementum imperdiet. Duis sagittis ipsum. Praesent mauris. Fusce nec tellus sed augue semper porta. Mauris massa. Vestibulum lacinia arcu eget nulla. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Curabitur sodales ligula in libero. Sed dignissim lacinia nunc. Curabitur tortor. Pellentesque nibh. Aenean quam. In scelerisque sem at dolor. Maecenas mattis. Sed convallis tristique sem. Proin ut ligula vel nuncas egestas porttitor. Morbi lectus risus, iaculis vel, de suscipit quis, luctus non, massa. Fusce ac turpis

Experience Designers

Experience Designers

Experience Designers

EVEN WACHTEN !

COPY IS KOPEN !

DE TOON MAAKT DE MUZIEK

Experience Designers

EVEN WACHTEN

Experience Designers

Experience Designers

Experience Designers

Experience Designers

Experience Designers

COPY IS KOPEN

Experience Designers

Experience Designers

Experience Designers

Experience Designers

Experience Designers

Experience Designers

Experience Designers

If you want ACTION, don’t write. Go and tell the guy what you want.

David Ogilvy (1911-1999)

Experience Designers

DE TOON MAAKT DE MUZIEK

Experience Designers

Experience Designers

Experience Designers

Experience Designers