Post on 12-Apr-2017
People-Based Marketing Anywhere: Custom Audiences for Everyone!
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Financial Services4 of the top 5
Communications4 of the top 5
P&C Insurance3 of the top 4
Hospitality3 of the top 5
Retail4 of the top 8
Automotive2 of the top 3
We Activate Data for the World’s Largest Advertisers
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92%Media Buyers
83%See Better
Returns
Advertising Budgets are Moving to People-Based Marketing
LiveRamp Enables Advertisers to Use Their Offline Data Online
LR ID321
COOKIEA COOKIE
B
MOBILEA
LR ID123
MOBILEB
MOBILEC
CUSTOMIDOffline
Data
LiveRamp IdentityLink
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© 2016 LiveRamp. All rights reserved. 5
Who is in market for a new truck this year?
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Advertisers Want to Use Their Data on High Impact Units
…and they’re willing to pay high CPM’s to do it
HOW IT WORKS
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Audience Sync
Publisher Identifier
s
Publisher Specific
Identity Graph
LiveRamp IdentityLink
Sync
9
ADVERTISER UPLOADS THEIR
AUDIENCES
PUBLISHER MEASURES OVERLAP
OF AUDIENCE
AND RECOMMENDS NEW PLACEMENTS
TO ADVERTISER
MOBILE
MOBILE
MEASUREMENT
DATA MANAGEMENT
VIDEO
DATAMANNAGEME
NT
SEARCH
SITE OPTIMIZATION
MEDIA PLATFORMS
ADDRESSABLE TV
1:1 MARKETING &
Our clients want to do
MORE with their data
PUBLISHERS
THIS IS WHERE YOU
COME IN
Questions
11